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Advertising and Public Relations Immersion

The advertising and public relations immersion provides opportunities for the advanced study of selected areas central to the persuasive arts as they apply to advertising and public relations, as well as education and practice in the writing, speaking, and design skills required of these professions. This immersion is closed to students majoring in advertising and public relations or communication.

Required Course
Choose one of the following:
   COMM-211    Principles of Advertising
   COMM-212    Public Relations
Choose two of the following:
   COMM-202    Mass Communications
   COMM-211    Principles of Advertising*
   COMM-212    Public Relations*
   COMM-221    Public Relations Writing
   COMM-303    Small Group Communication
   COMM-305    Persuasion
   COMM-321    Copywriting and Visualization
   COMM-322    Campaign Management and Planning
   COMM-341    Visual Communication

* Students are required to complete Principles of Advertising (COMM-211) or Public Relations (COMM-212). Students may take both courses using one as a required course and one as an elective.

At least one course must be at the 300 level of higher.