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Marketing BS

http://saunders.rit.edu/undergraduate/marketing/index.php

Program overview

Marketing is a critical element in the success of modern business operations. The overall process of entering markets, creating value for customers, and developing profits is the fundamental challenge for the contemporary marketing manager. These marketing basics apply to governmental agencies, not-for-profit organizations, service organizations, and for-profit firms.

In the marketing major, students learn theory and gain practical experience by creating tactically enabled strategic marketing plans. Through projects, they learn to work independently and in teams to achieve organizational objectives. Marketing majors develop leadership and communication skills through classroom experiences and their work on real and simulated business challenges. Students gain proficiency in analyzing and understanding buyers, developing and delivering professional sales presentations, and designing and implementing marketing research projects. Students graduate with the ability to create and critically evaluate strategic marketing plans.

Curriculum

Marketing, BS degree, typical course sequence

Course Sem. Cr. Hrs.
First Year
MGMT-101 Business 1: Ideas and Business Planning 3
MGIS-101 Computer-based Analysis 1
ECON-101 LAS Perspective 4: Principles of Microeconomics 3
COMM-253 Communication 3
STAT-145, 146 LAS Perspective 7A, 7B: Introduction to Statistics I, II 7
MGIS-102 Business 2: Technology-enabled Launch 2
  LAS Foundation 2: First Year Writing 3
ECON-201 LAS Perspective 3: Principles of Macroeconomics 3
ACCT-110 Financial Accounting 3
  LAS Foundation 1: First Year Seminar† 3
ACSC-010 YearOne 0
  Wellness Education* 0
Second Year
ACCT-210 Management Accounting 3
MKTG-230 Principles of Marketing 3
FINC-220 Corporate Finance 3
  LAS Perspective 1, 2 6
  Marketing Elective 3
MGMT-215 Organizational Behavior 3
  Free Elective 3
INTB-225 Global Business Environment 3
MATH-161 Applied Calculus 4
Third Year
MGMT-340 Business Ethics and Corporate Social Responsibility  3
MKTG-551 Marketing Metrics and Research 3
  LAS Immersion 1, 2 6
  LAS Perspective 5, 6 6
DECS-310 Operations Management 3
  Marketing Electives 9
  Cooperative Education Co-op
Fourth Year
MKTG-550 Marketing Management (WI) 3
  Free Electives 9
  LAS Immersion 3 3
  LAS Perspective 5 3
  LAS Electives 9
MGMT-560 Strategy and Innovation 3
Total Semester Credit Hours 122

Please see New General Education Curriculum–Liberal Arts and Sciences (LAS) for more information.

(WI) Refers to a writing intensive course within the major.

* Please see Wellness Education Requirement for more information. Students completing bachelor's degrees are required to complete two Wellness courses.

† The First Year Seminar requirement is replaced by an LAS Elective for the 2014-15 academic year.

[arrow] Click to view program requirements in the Quarter Calendar

Quarter Curriculum - For Reference Only

Effective fall 2013, RIT will convert its academic calendar from quarters to semesters. The following content has been made available as reference only. Currently matriculated students who began their academic programs in quarters should consult their academic adviser for guidance and course selection.

Program overview

Marketing has long been recognized as a critical element in the success of modern business operations. The overall process of entering markets, creating value for customers, and developing profits is the fundamental challenge for the contemporary marketing manager. These marketing basics apply to governmental agencies, not-for-profit organizations, service organizations, and for-profit firms.

In the marketing program, students learn theory and gain practical experience by creating tactically enabled strategic marketing plans. Through projects, they learn to work independently and in teams to achieve organizational objectives. Marketing majors develop leadership and communication skills through classroom experiences and their work on real and simulated business challenges. Upon completing the program, students will gain proficiency in analyzing and understanding buyers, developing and delivering professional sales presentations, and designing and implementing marketing research projects. Students graduate with the ability to create and critically evaluate strategic marketing plans.

Curriculum

Marketing, BS degree, typical course sequence (quarters)

CourseQtr. Cr. Hrs.
First Year
1720-051, 052 Discovery/Pathways 2
0102-260 Business 1: Ideas and Creativity 4
0102-265 Business 2: Business Plan Development 2
0112-270 Business Software Applications 2
0112-285 Business 3: Commercialization 2
0511-211 Principles of Microeconomics 4
0511-402 Principles of Macroeconomics 4
0535-352 Professional Communication for Business 4
1016-226 Calculus for Management Science 4
1016-319, 320 Data Analysis I, II 10
  Liberal Arts* 12
  Wellness Education† 0
Second Year
0101-301, 302 Financial and Management Accounting 8
0102-305 Careers in Business 1
0113-310 Global Business: An Introduction 4
0104-350 Corporate Finance 4
0105-363 Principles of Marketing 4
  Liberal Arts* 12
  Free Elective 4
  General Education 8
  Laboratory Sciences 8
Third Year
0102-320 Organizational Behavior 4
  Marketing Electives 16
  Liberal Arts* 12
  General Education 8
  Cooperative Education‡ Co-op
Fourth Year
0102-438 Business Ethics 4
0102-507 Business, Government, and Society 4
0102-551 Strategy 4
0105-551 Marketing Metrics and Research 4
0106-401 Operations and Supply Chain Management 4
0102-530 Managing Innovation and Technology 4
0105-550 Marketing Management 4
  Free Electives 12
Total Quarter Credit Hours 183

* Please see Liberal Arts General Education Requirements for more information.

† Please see Wellness Education Requirement for more information.

‡ Two quarters of cooperative education are required and must be completed within the third and fourth years.