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Media Arts and Technology BS

Semester Requirements

http://cias.rit.edu/schools/media-sciences/undergraduate-media-arts-and-technolo...

Program overview

In the media arts and technology major students learn how to create, transform, and publish text and images. This might mean publishing to the Web, to a cell phone, to an iPod or iPAD, or any other medium. This major reflects the convergence of technologies that enable content to be created, stored, and re-purposed across multiple output media, as well as shared among millions of people, while simultaneously personalizing each message. Students build skills in traditional publishing, database management, and new media production in preparation for working closely with designers, photographers, marketers, IT professionals, and all of the players in the publishing process.

In their sophomore year, students begin a concentration comprised of four courses from one of the following areas: advertising and media strategy, contemporary publishing, content management, digital imaging and pre-media, print production, print quality, or 3-D computer graphics. The concentration gives students an opportunity to gain in-depth knowledge in an area of particular interest to them.

Graduates find challenging positions with advertising and marketing agencies, publishers, news organizations, print media firms, website developers, corporate communication departments, direct marketers, and a host of other firms across many industries.

Curriculum

Media arts and technology, BS degree, typical course sequence (semesters), effective fall 2013

Course Sem. Cr. Hrs.
First Year
MAAT-101 Foundations 3
  LAS Foundation 1: First Year Seminar† 3
  LAS Perspective 1, 2 6
  LAS Electives 1, 2 6
MAAT-106 Typography and Page Design 3
MAAT-107 Imaging 3
  LAS Foundation 2: First Year Writing 3
MATH-101 LAS Perspective 7A: College Algebra 3
Second Year
MAAT-206 Print Production Workflow 3
MAAT-271 Webpage Production I 3
MAAT-272

Webpage Production II

3
MAAT-302

Professional & Technical Writing

3
  LAS Perspective 3, 4 6
STAT-145 LAS Perspective 7B: Introduction to Statistics I 3
STAT-146 LAS Elective 3: Introduction to Statistics II 4
  Free Electives 6
MAAT-010 Cooperative Education Orientation 0
  Cooperative Education‡ Co-op
Third Year
MAAT-301 Database Publishing 3
MAAT-306 Cross Media Publishing 3
MAAT-307 Media Business Basics 3
  LAS Perspective 5**

3

  LAS Perspective 6: Lab Science

3

  LAS Immersion 1, 2 6
  LAS Elective 4: Lab Science 3
  Program/Professional Elective 6
Fourth Year
MAAT-401 Team Project 3
  LAS Immersion 3 3
  LAS Electives 5, 6, 7 9
  Program/Professional Electives§ 6
  Free Electives 3, 4 5 9
Total Semester Credit Hours 121

Please see New General Education Curriculum–Liberal Arts and Sciences (LAS) for more information.

(WI) Refers to a writing intensive course within the major.

(SMTL) Refers to science, math, technical literacy requirement.

* Please see Wellness Education Requirement for more information. The school maintains memberships in a variety of professional organizations, including Industrial Designers Society of America, ACM Siggraph, Society of Environmental Graphic Designers, American Society of Interior Designers, American Institute of Architects, ICOGRADA, American Institute of Graphic Arts, and International Interior Design Association.

† The First Year Seminar requirement is replaced by an LAS Elective for the 2013-14 academic year.

‡ The minimum requirement for cooperative education includes a total of 20 weeks and can be broken down by the following options: (a) two summer quarters, (b) one academic quarter and one summer quarter, or (c) one academic quarter and an intersession.
§ Program/Professional electives require adviser approval.

** Students will satisfy this requirement by taking either a 3 or 4 ch lab science course. It a science course consists of separate lecture and laboratory sections, students must take both the lecture and the lab portions to satisfy the requirement. The lecture section alone will not fulfill the requirement.

Accelerated 4+1 MBA option

An accelerated 4+1 option is available for students who wish to earn a BS in media arts and technology and an MBA. The option is offered in conjunction with Saunders College of Business and allows students to obtain both degrees in five years of study.

[arrow] Click to view program requirements in the Quarter Calendar

Quarter Curriculum - For Reference Only

Effective fall 2013, RIT will convert its academic calendar from quarters to semesters. The following content has been made available as reference only. Currently matriculated students who began their academic programs in quarters should consult their academic adviser for guidance and course selection.

Program overview

In the media arts and technology program students learn how to create, transform, and publish text and images. This might mean publishing to the Web, to a cell phone, to an iPod or iPAD, or any other medium. This program reflects the convergence of technologies that enable content to be created, stored, and repurposed across multiple output media, as well as shared among millions of people, while simultaneously personalizing each message. Students build skills in traditional publishing, database management, and new media production in preparation for working closely with designers, photographers, marketers, IT professionals, and all of the players in the publishing process.

In their sophomore year, students begin a concentration comprised of four courses from one of the following areas: advertising and media strategy, contemporary publishing, content management, digital imaging and pre-media, print production, print quality, and three-dimensional computer graphics. The concentration gives students an opportunity to gain in-depth knowledge in an area of particular interest to them.

Graduates find challenging positions with advertising and marketing agencies, publishers, news organizations, print media firms, website developers, corporate communication departments, direct marketers, and a host of other firms across many industries.

Curriculum

Media arts and technology, BS degree, typical course sequence (quarters)

CourseQtr. Cr. Hrs.
First Year
2083-201 New Media Perspectives 3
2083-206 Imaging for New Media 4
2083-216 Digital Foundations 4
2083-217 Typography and Page Design 4
  Liberal Arts* 16
1016-225 Algebra for Management Science 4
  Laboratory Science§ 4
  General Education 4
1720-050, 052 First-Year Enrichment 2
Second Year
2082-303 Professional and Technical Writing‡ 4
2083-346 Print Production Workflow 4
  SPM Concentration 3-4
2082-417 Database Publishing 4
  Liberal Arts* 8
1016-319, 320 Data Analysis I, II 10
  Laboratory Science§ 4
  General Education 4
4002-206 Web Foundations 4
4002-406 Rapid Online Presence  4
  Wellness Education† 0
  Cooperative Education Orientation 0
  Cooperative Education Co-op
Third Year
2082-337 Digital Asset Management 3
2083-328 Information Architecture for Publishing Systems 4
2083-416 Media Business Basics 4
  Professional Elective 4
  SPM Concentration 9-12
  Liberal Arts* 12
  Open Elective 4
  General Education 8
  Cooperative Education Co-op
Fourth Year
2083-542 New Media Team Project 4
  General Education 16
  Professional Elective 4
  Open Elective 16
Total Quarter Credit Hours 182

* Please see Liberal Arts General Education Requirements for more information.

† Please see Wellness Education Requirement for more information.

‡ Students must take the Writing Competency Test if they earn less than a grade of “B” in this class.

§ School of Print Media students are required to complete two approved laboratory science courses. The following courses meet this requirement: Biology (1004-211 and 1004-231; 1004-212 and 1004-232); Chemistry (1011-201 and 1011-205; 1011-202 and 1011-207; 1011-271 and 1011-205; 1011-273 and 1011-277; 1011-215 and 1011-205; 1011-216 and 1101-206); Physics (1017-211; 1017-212; 1017-202; 1017-311; 1017-312); Medical Science (1026-222);  Astronomy (1017-230 and 1017-231; 1017-235 and 1017-236); Imaging Science (1051-215; 1051-217); Environmental Science (1006-202; 1006-203); or Environmental Geology (0630-370 and 0630-372). Students are responsible for checking course prerequisites.