Semester Requirements

http://cias.rit.edu/schools/media-sciences/undergraduate-media-arts-and-technolo...

Program overview

In the media arts and technology major students learn how to create, transform, and publish text and images. This might mean publishing to the Web, to a cell phone, to an iPod or iPAD, or any other medium. This major reflects the convergence of technologies that enable content to be created, stored, and repurposed across multiple output media, as well as shared among millions of people, while simultaneously personalizing each message. Students build skills in traditional publishing, database management, and new media production in preparation for working closely with designers, photographers, marketers, IT professionals, and all of the players in the publishing process.

In their sophomore year, students begin a concentration comprised of four courses from one of the following areas: advertising and media strategy, contemporary publishing, content management, digital imaging and pre-media, print production, print quality, or 3-D computer graphics. The concentration gives students an opportunity to gain in-depth knowledge in an area of particular interest to them.

Graduates find challenging positions with advertising and marketing agencies, publishers, news organizations, print media firms, website developers, corporate communication departments, direct marketers, and a host of other firms across many industries.

Curriculum

Media arts and technology, BS degree, typical course sequence (semesters), effective fall 2013

Please see New General Education Curriculum–Liberal Arts and Sciences (LAS) for more information.

(WI) Refers to a writing intensive course within the major.

(SMTL) Refers to science, math, technical literacy requirement.

* Please see Wellness Education Requirement for more information.

† The minimum requirement for cooperative education includes a total of 20 weeks and can be broken down by the following options: (a) two summer quarters, (b) one academic quarter and one summer quarter, or (c) one academic quarter and an intersession.
‡ Program/Professional electives require adviser approval.

§ Students will satisfy this requirement by taking either a 3 or 4 ch lab science course. It a science course consists of separate lecture and laboratory sections, students must take both the lecture and the lab portions to satisfy the requirement. The lecture section alone will not fulfill the requirement.

Accelerated 4+1 degree option

An accelerated 4+1 option is available for students who wish to earn a BS in media arts and technolgoy and an MBA. The program is offered in conjunction with the E. Philip Saunders College of Business and allows students to obtain both degrees in five years of study. Students interested in this option should discuss the option’s requirements with their advisers as early as possible during their undergraduate program. Students must meet the admission requirements for the MBA program, which include minimum Graduate Management Admission Test scores and undergraduate grade standards. Students must satisfy all of the requirements of their undergraduate degree and the MBA degree before each degree can be awarded.