Barbara Birkett, Program Chair
(585) 475-2889, babppr@rit.edu
http://cias.rit.edu/printmedia/
Program overview
In the media arts and technology program students learn how to create, transform, and publish text and images. This might mean publishing to the Web, to a cell phone, to an iPod, or any other medium. This program reflects the convergence of technologies that enable content to be created, stored, and repurposed across multiple output media, as well as shared among millions of people, while simultaneously personalizing each message. Students build skills in traditional publishing, database management, and new media production in preparation for working closely with designers, photographers, marketers, IT professionals, and all of the players in the publishing process.
In their sophomore year, students begin a concentration comprised of four courses from one of the following seven areas: advertising and media strategy, contemporary publishing, content management, digital imaging and pre-media, print production, print quality, and three-dimensional computer graphics. The concentrations give students an opportunity to gain in-depth knowledge in an area of particular interest to them.
Graduates find challenging positions with advertising and marketing agencies, publishers, news organizations, print media firms, website developers, corporate communication departments, direct marketers, and a host of other firms across many industries.
Curriculum
Media arts and technology, BS degree, typical course sequence (quarters)
| Course | Qtr. Cr. Hrs. | |
|---|---|---|
| First Year | ||
| 2083-201 | New Media Perspectives | 3 |
| 2083-206 | Imaging for New Media | 4 |
| 2083-216 | Digital Foundations | 4 |
| 2083-217 | Typography and Page Design | 4 |
| Liberal Arts* | 16 | |
| 1016-225 | Algebra for Management Science | 4 |
| Laboratory Science§ | 4 | |
| General Education | 4 | |
| 1720-050, 052 | First-Year Enrichment | 2 |
| Second Year | ||
| 2082-303 | Professional and Technical Writing‡ | 4 |
| 2083-346 | Print Production Workflow | 4 |
| SPM Concentration | 3-4 | |
| 2082-417 | Database Publishing | 4 |
| Liberal Arts* | 8 | |
| 1016-319, 320 | Data Analysis I, II | 10 |
| Laboratory Science§ | 4 | |
| General Education | 4 | |
| 4002-206 | Web Foundations | 4 |
| 4002-406 | Rapid Online Presence | 4 |
| Wellness Education† | 0 | |
| Cooperative Education Orientation | 0 | |
| Cooperative Education | Co-op | |
| Third Year | ||
| 2082-337 | Digital Asset Management | 3 |
| 2083-328 | Information Architecture for Publishing Systems | 4 |
| 2083-416 | Media Business Basics | 4 |
| Professional Elective | 4 | |
| SPM Concentration | 9-12 | |
| Liberal Arts* | 12 | |
| Open Elective | 4 | |
| General Education | 8 | |
| Cooperative Education | Co-op | |
| Fourth Year | ||
| 2083-542 | New Media Team Project | 4 |
| General Education | 16 | |
| Professional Elective | 4 | |
| Open Elective | 16 | |
| Total Quarter Credit Hours | 182 | |
* Please see Liberal Arts General Education Requirements for more information.
† Please see Wellness Education Requirement for more information.
‡ Students must take the Writing Competency Test if they earn less than a grade of “B” in this class.
§ School of Print Media students are required to complete two approved laboratory science courses. The following courses meet this requirement: Biology (1004-211 and 1004-231; 1004-212 and 1004-232); Chemistry (1011-201 and 1011-205; 1011-202 and 1011-207; 1011-271 and 1011-205; 1011-273 and 1011-277; 1011-215 and 1011-205; 1011-216 and 1101-206); Physics (1017-211; 1017-212; 1017-202; 1017-311; 1017-312); Medical Science (1026-222); Astronomy (1017-230 and 1017-231; 1017-235 and 1017-236); Imaging Science (1051-215; 1051-217); Environmental Science (1006-202; 1006-203); or Environmental Geology (0630-370 and 0630-372). Students are responsible for checking course prerequisites.
Media arts and technology, BS degree, typical course sequence (semesters), effective fall 2013
| Course | Sem. Cr. Hrs. | |
|---|---|---|
| First Year | ||
| MAAT-101 | Foundations | 3 |
| LAS Foundation 1: First-Year Seminar | 3 | |
| LAS Perspective 1 | 3 | |
| LAS Perspective 2 | 3 | |
| LAS Electives 1 | 3 | |
| MAAT-106 | Typoography and Page Design | 3 |
| MAAT-107 | Imaging | 3 |
| ENGL-150 | LAS Foundation 2: Writing Seminar | 3 |
| MATH-101 | LAS Perspective 7A: | 3 |
| LAS Electives 2 | 3 | |
| Second Year | ||
| ISTE-105 | Web Foundations | 3 |
| LAS Perspective 3 | 3 | |
| STAT-145 | LAS Perspective 7B: Introduction to Statistics I | 3 |
| LAS Perspectives 4 | 3 | |
| Free Elective 1 | 3 | |
| MAAT-206 | Print Production Workflow | 3 |
| ISTE-305 | Rapid Online Presence | 3 |
| LAS Perspectives 5**** | 3 | |
| STAT-146 | LAS Elective: Introduction to Statistics II | 4 |
| Free Elective 2 | 3 | |
| MAAT-010 | Cooperative Education Orientation* | 0 |
| Third Year | ||
| MAAT-301 | Database Publishing | 3 |
| MAAT-302 | Professional and Technical Writing (WI) | 3 |
| LAS Perspective 6 | 3 | |
| LAS Immersion 1, 2 | 6 | |
| LAS Elective 4, 5 | 8 | |
| MAAT-306 | Cross Media Publishing | 3 |
| MAAT-307 | Media Business Basics | 3 |
| Free Elective 3 | 3 | |
| Fourth Year | ||
| MAAT-401 | Team Project | 3 |
| LAS Immersion 3 | 3 | |
| LAS Elective 6, 7 | 6 | |
| Program/Professional Elective 1, 2, 3, 4*** | 12 | |
| Free Electives 4, 5 | 6 | |
| Total Semester Credit Hours | 123 | |
*The minimum requirement for cooperatuve education includes a total of 20 weeks and can be broken down by teh following options: (a) two summer sessions, (b) a quarter and a summer session, or (c) a quarter and an intersession.
***Program/Professional Electives require adviser approval.
**** Students will satisfy this requirement by taking either a 3 or 4 ch lab science course. It a science course consists of separate lecture and laboratory sections, students must take both the lecture and the lab portions to satisfy the requirement. The lecture section alone will not fulfill the requirement.
Accelerated dual degree option
A joint program between the School of Print Media and the E. Philip Saunders College of Business, the accelerated BS/MBA dual degree option enables students to earn a BS degree and an MBA in five years. Students who qualify for this option receive a waiver of up to six MBA courses for specific undergraduate management courses completed with a grade of B or better.
Students interested in this dual degree should discuss the option’s requirements with their advisers as early as possible during their undergraduate program. Students must meet the admission requirements for the MBA program, which include minimum Graduate Management Admission Test scores and undergraduate grade standards. Students must satisfy all of the requirements of their undergraduate degree and the MBA degree before each degree can be awarded.