Semester Requirements
College of Liberal Arts, Office of Student Services
(585) 475-2444, libarts@rit.edu
The advertising and public relations minor prepares students to analyze audiences, write advertising copy, prepare press releases, select media, and manage broad-scaled persuasive campaigns. Students are grounded in the basic theories of persuasive communication enabling them to create persuasive messages with a strong emphasis on ethical decision-making. This minor is closed to students majoring in advertising and public relations.
Required Course:
COMM-305 Persuasion
Electives—Choose four of the following:
COMM-121 Principles of Advertising
COMM-122 Public Relations
COMM-321 Copywriting and Visualization
COMM-221 Public Relations Writing
COMM-322 Campaign Management and Planning
COMM-202 Mass Communications
COMM-101 Human Communication
COMM-303 Small Group Communication
COMM-341 Visual Communication
COMM-223 Digital Design in Communication
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Click to view minor requirements in the Quarter Calendar
Quarter Curriculum - For Reference Only
Effective fall 2013, RIT will convert its academic calendar from quarters to semesters. The following content has been made available as reference only. Currently matriculated students who began their academic programs in quarters should consult their academic adviser for guidance and course selection.
The advertising and public relations minor prepares students to analyze audiences, write advertising copy, prepare press releases, select media, and manage broad-scaled persuasive campaigns. Students are grounded in the basic theories of persuasive communication enabling them to create persuasive messages with a strong emphasis on ethical decision-making.
Required Courses—Choose two of the following:
0502-444 Technical Writing
0535-416 Newswriting
0535-446 Writing the Technical Manual
0535-480 Human Communication
0535-481 Persuasion
0535-482 Mass Communications
0535-483 Small Group Communication
0535-580 International Media
Electives—Choose three of the following:
0535-421 Public Relations
0535-460 Copywriting and Visualization
0535-461 Principles of Advertising
0535-463 Campaign Management and Planning
0535-464 Public Relations Writing