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Advertising and Public Relations Minor

College of Liberal Arts, Office of Student Services
(585) 475-2444, libarts@rit.edu

The advertising and public relations minor prepares students to analyze audiences, write advertising copy, prepare press releases, select media, and manage broad-scaled persuasive campaigns. Students are grounded in the basic theories of persuasive communication enabling them to create persuasive messages with a strong emphasis on ethical decision-making. This minor is closed to students majoring in advertising and public relations, communication, or journalism.

Course
Required Course
COMM-305 Persuasion
Choose one of the following:
   COMM-211    Princples of Advertising 
   COMM-212    Public Relations
Electives
Choose three of the following:*
   COMM-202    Mass Communications
   COMM-221    Public Relations Writing
   COMM-321    Copywriting and Visualization
   COMM-303    Small Group Communication
   COMM-322    Campaign Management and Planning
   COMM-341    Visual Communication

* At least two courses must be at the 300 level or higher

[arrow] Click to view minor requirements in the Quarter Calendar

Quarter Curriculum - For Reference Only

Effective fall 2013, RIT will convert its academic calendar from quarters to semesters. The following content has been made available as reference only. Currently matriculated students who began their academic programs in quarters should consult their academic adviser for guidance and course selection.

The advertising and public relations minor prepares students to analyze audiences, write advertising copy, prepare press releases, select media, and manage broad-scaled persuasive campaigns. Students are grounded in the basic theories of persuasive communication enabling them to create persuasive messages with a strong emphasis on ethical decision-making.

Required Courses—Choose two of the following:
0502-444 Technical Writing
0535-416 Newswriting
0535-446 Writing the Technical Manual
0535-480 Human Communication
0535-481 Persuasion
0535-482 Mass Communications
0535-483 Small Group Communication
0535-580 International Media

Electives—Choose three of the following:
0535-421 Public Relations
0535-460 Copywriting and Visualization
0535-461 Principles of Advertising
0535-463 Campaign Management and Planning
0535-464 Public Relations Writing