Rachel Scott, Minor Adviser
(585) 475-5611, rmsgla@rit.edu
The advertising and public relations minor prepares students to analyze audiences, write advertising copy, prepare press releases, select media, and manage broad-scaled persuasive campaigns. Students are grounded in the basic theories of persuasive communication enabling them to create persuasive messages with a strong emphasis on ethical decision-making.
Advertising and public relations minor (quarters)
Required Courses—Choose two of the following:
0502-444 Technical Writing
0535-416 Newswriting
0535-446 Writing the Technical Manual
0535-480 Human Communication
0535-481 Persuasion
0535-482 Mass Communications
0535-483 Small Group Communication
0535-580 International Media
Electives—Choose three of the following:
0535-421 Public Relations
0535-460 Copywriting and Visualization
0535-461 Principles of Advertising
0535-463 Campaign Management and Planning
0535-464 Public Relations Writing
Advertising and public relations minor (semesters), effective fall 2013
Required Course:
COMM-305 Persuasion
Electives—Choose four of the following:
COMM-121 Principles of Advertising
COMM-122 Public Relations
COMM-321 Copywriting and Visualization
COMM-221 Public Relations Writing
COMM-322 Campaign Management and Planning
COMM-202 Mass Communications
COMM-101 Human Communication
COMM-303 Small Group Communication
COMM-341 Visual Communication
COMM-223 Digital Design in Communication