Semester Requirements
Jerry Curnutt, Minor Adviser
(585) 475-4713, jhcbbu@rit.edu
Today's most successful companies are market driven and it is critical for everyone within the organization to focus on customer wants and needs. The marketing minor prepares students with an applied focus on both classical and emerging approaches to marketing. Students will benefit from a broad-based practical understanding, as well gain confidence as agents of change in the ever-increasing networked world of commerce.
Required Course:
MKTG-230 Principles of Marketing
Electives—Choose four of the following:
MKTG-340 Product and Service Commercialization
MKTG-320 Internet Marketing
MKTG-410 Search Engine Marketing and Analytics
MKTG-350 Buyer Behavior
MKTG‑550 Marketing Management
MKTG-310 Marketing Metrics And Research
MKTG-489 Seminar In Marketing
MKTG-360 Professional Selling
MKTG-370 Advertising and Promotion Management
INTB-320 Global Marketing
MKTG-420 Advanced Internet Marketing
MKTG-599 Independent Study Marketing
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Click to view minor requirements in the Quarter Calendar
Quarter Curriculum - For Reference Only
Effective fall 2013, RIT will convert its academic calendar from quarters to semesters. The following content has been made available as reference only. Currently matriculated students who began their academic programs in quarters should consult their academic adviser for guidance and course selection.
Marketing, sales, and customer-oriented aspects of the marketing minor will broaden the student’s learning experiences and professional opportunities by creating a second focus in marketing.
Required Course:
0105-363 Principles of Marketing
Electives—Choose four of the following:
0105-440 Internet Marketing
0105-505 Buyer Behavior
0105-550 Marketing Management
0105-551 Marketing Metrics and Research
0105-559 Professional Selling
0105-560 Advertising and Promotion Management
0113-450 Marketing in the Global Environment