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Marketing Minor

Jerry Curnutt, Minor Adviser
(585) 475-4713, jhcbbu@rit.edu

Marketing, sales, and customer-oriented aspects of the marketing minor will broaden the student’s learning experiences and professional opportunities by creating a second focus in marketing.

Required Course:
0105-363 Principles of Marketing

Electives—Choose four of the following:
0105-440 Internet Marketing
0105-505 Buyer Behavior
0105-550 Marketing Management
0105-551 Marketing Metrics and Research
0105-559 Professional Selling
0105-560 Advertising and Promotion Management
0113-450 Marketing in the Global Environment