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Media Arts and Technology (formerly Print Media) Minor

Semester Requirements

Christopher Bondy, Minor Adviser
(585) 475-2755, cxbppr@rit.edu

The media arts and technology minor exposes students to the increasingly important world of cross media communication processes, as well as associated business and management considerations. Students are introduced to key variables, systems, and phases of media workflow while gaining depth and breadth of knowledge in courses that cover communication strategies, pre-media, publishing, or associated topics closely allied with their career interests.

Course
Required Course
MAAT-383 Design Production
Electives
Choose four of the following
   MAAT-101    Foundations
   MAAT-106    Typography and Page Design
   MAAT-107    Imaging
   MAAT-206    Print Production Workflow
   MAAT-306    Cross Media Publishing
   MAAT-307    Media Business Basics
   MAAT-355    Media Law
   MAAT-356    Multimedia Strategies
   MAAT-357    Color Management Systems
   MAAT-358    Estimating Practice
   MAAT-361    Digital Print Processes
   MAAT-362    Operations Management in the Graphic Arts
   MAAT-363    Media Industries Analysis
   MAAT-364    Digital News Systems Management
   MAAT-366    Introduction to Book Design
   MAAT-367    Image Processing Workflow
   MAAT-368    Gravure and Flexography
   MAAT-376    Lithographic Process
   MAAT-377    Advanced Retouching and Restoration
   MAAT-561    Industry Issues and Trends
   MAAT-566    Typography Research

[arrow] Click to view minor requirements in the Quarter Calendar

Quarter Curriculum - For Reference Only

Effective fall 2013, RIT will convert its academic calendar from quarters to semesters. The following content has been made available as reference only. Currently matriculated students who began their academic programs in quarters should consult their academic adviser for guidance and course selection.

The print media minor introduces publishing to undergraduate students outside of the School of Print Media. Students may specialize in advertising and media strategy, contemporary publishing, digital imaging and pre-media, or print production. They also may elect to take courses across these areas. Students from the creative disciplines can learn about designing and distributing content in the world of integrated communications, which includes electronic as well as print formats. Business students may opt for learning about the role of advertising in the publishing media, or students from the sciences may choose to gain insight into the processes and materials of print production. Please note: Undergraduate students already enrolled in the School of Print Media are not eligible to take this minor.

Required Course:
2082-371 Principles of Printing

Electives––Students may choose courses from the following groupings. They may select one area of specialization, or they may choose from all areas to customize the minor. A minimum of 20 credits must be completed, including Principles of Printing. Students should check prerequisites for each course listed in the online Course Description catalog.

Advertising and Media Strategy
2082-367 Media Industry Analysis
2083-201 New Media Perspectives
2083-323 Multimedia Strategies
2082-313 Media Distribution and Transmission
2083-402 Media Law
2083-416 Media Business Basics

Contemporary Publishing
2083-216 Digital Foundations
2083-217 Typography and Page Design
2082-337 Digital Asset Management
2083-412 Digital News Systems Management
2082-313 Media Distribution and Transmission
2083-402 Media Law 
2083-317 News Production Management

Content Management
2083-216 Digital Foundations
2082-337 Digital Asset Management
2082-417 Database Publishing
2083-402 Media Law

Digital Imaging and Pre-media
2081-454 Print Finishing Management
2083-216 Digital Foundations
2083-217 Typography and Page Design
2083-206 Imaging for New Media
2082-407 Color Management Systems
2081-409 Image Processing Workflow
2082-337 Digital Asset Management
2083-402 Media Law

Print Production
2082-401 Digital Print Process
2081-367 Lithographic Process
2081-364 Flexographic Process
2081-386 Gravure Process
2081-454 Print Finishing Management
2081-458 Ink Chemistry and Formulation
2082-387 Substrates for Printing
2082-407 Color Management Systems
2082-413 Operations Management for Graphic Media