Barbara Birkett, Minor Adviser
(585) 475-2889, babppr@rit.edu
The print media minor introduces publishing to undergraduate students outside of the School of Print Media. Students may specialize in advertising and media strategy, contemporary publishing, digital imaging and pre-media, or print production. They also may elect to take courses across these areas. Students from the creative disciplines can learn about designing and distributing content in the world of integrated communications, which includes electronic as well as print formats. Business students may opt for learning about the role of advertising in the publishing media, or students from the sciences may choose to gain insight into the processes and materials of print production. Please note: Undergraduate students already enrolled in the School of Print Media are not eligible to take this minor.
Required Course:
2082-371 Principles of Printing
Electives––Students may choose courses from the following groupings. They may select one area of specialization, or they may choose from all areas to customize the minor. A minimum of 20 credits must be completed, including Principles of Printing. Students should check prerequisites for each course listed in the online Course Description catalog.
Advertising and Media Strategy
2082-367 Media Industry Analysis
2083-201 New Media Perspectives
2083-323 Multimedia Strategies
2082-313 Media Distribution and Transmission
2083-402 Media Law
2083-416 Media Business Basics
Contemporary Publishing
2083-216 Digital Foundations
2083-217 Typography and Page Design
2082-337 Digital Asset Management
2083-412 Digital News Systems Management
2082-313 Media Distribution and Transmission
2083-402 Media Law
2083-317 News Production Management
Content Management
2083-216 Digital Foundations
2082-337 Digital Asset Management
2082-417 Database Publishing
2083-402 Media Law
Digital Imaging and Pre-media
2081-454 Print Finishing Management
2083-216 Digital Foundations
2083-217 Typography and Page Design
2083-206 Imaging for New Media
2082-407 Color Management Systems
2081-409 Image Processing Workflow
2082-337 Digital Asset Management
2083-402 Media Law
Print Production
2082-401 Digital Print Process
2081-367 Lithographic Process
2081-364 Flexographic Process
2081-386 Gravure Process
2081-454 Print Finishing Management
2081-458 Ink Chemistry and Formulation
2082-387 Substrates for Printing
2082-407 Color Management Systems
2082-413 Operations Management for Graphic Media