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Digital Business Minor

Peter Rosenthal, Minor Adviser
(585) 475-7063, prosenthal@saunders.rit.edu

Digital business represents the impact of new technologies on business practice, products, and services. Today, social computing and mobile devices are dramatically changing the behaviors and characteristics that lead individuals and organizations to success. Through this minor students enhance their major with a focus on these new technologies and their application in business.

Course
Required Course
MGIS-360 Building a Web Business
Electives
Choose four of the following:
   FINC-359    Financing New Ventures
   MGIS-320    Database Management Systems
   MGMT-360     Digital Entrepreneurship
   MKTG-230    Principles of Marketing
   MKTG-320    Internet Marketing
   MKTG-410    Search Engine Marketing and Analytics
   MKTG-430    Social Media Marketing



Effective fall 2013, RIT converted its academic calendar from quarters to semesters.
View this minor's information from the retired quarter calendar

Quarter Curriculum - For Reference Only

Effective fall 2013, RIT converted its academic calendar from quarters to semesters. The following content has been made available as reference only. Currently matriculated students who began their academic programs in quarters should consult their academic adviser for guidance and course selection.
 

Legacy Quarter Text: 

Digital business represents the impact of new technologies on business practice, products, and services. Today, technologies such as social computing and mobile devices are dramatically changing the behaviors and characteristics that lead individuals and organizations to success. Students completing a digital business minor will enhance their program of study with a focus on these new technologies and applications in business.

Required Courses
0112-312 Building a Web Business

Electives—Choose four of the following:
0102-415 Digital Entrepreneurship
0104-359 Financing New Ventures
0102-530 Managing Innovation and Technology
0105-363 Principles of Marketing
0105-440 Internet Marketing
0112-340 Database Management Systems
01xx-xxx Digital Business Seminars