Adam Smith, Program Chair
(585) 475-4552, aesfaa@rit.edu
Program overview
The new media design and imaging program was created in response to the growing demand for college graduates with strong digital imaging skills, highly refined design sensitivities, and the ability to visualize concepts in two- and three-dimensional motion graphics and interactive projects. These students explore all forms of digital media as well as traditional imaging techniques to become creative and skilled multimedia designers. Students gain experience in concept development, design development, digital sound, two- and three-dimensional animation, interactivity, programming, digital photography and video, multimedia project development, and digital imaging. They also explore gaming, entertainment multimedia, virtual reality, and other facets of new media. Students prepare and deliver projects executed in all of the major media formats, including mobile broadcast and the Web. This program shares courses with the new media option of the interactive development program in the B. Thomas Golisano College of Computing and Information Sciences. This is an exciting and dynamic interdisciplinary curriculum in step with cutting-edge technology.
Curriculum
New media design and imaging, BFA degree, typical course sequence (quarters)
| Course | Qtr. Cr. Hrs. | |
|---|---|---|
| First Year | ||
| 2013-211, 212 | Drawing I, II | 6 |
| 2013-231, 232 | 2D Design I, II | 6 |
| 2009-213 | Elements of Graphic Design for New Media | 3 |
| 2009-311 | Typography for New Media | 3 |
| 2009-313 | Introduction to Computer Imaging | 3 |
| 2009-411 | Time-Based Imaging | 4 |
| 2065-217 | Digital Video for Multimedia | 4 |
| 2009-221 | Principles of Imaging for New Media | 4 |
| 2009-xxx | Introduction to Web | 4 |
| Studio Elective | 3 | |
| Liberal Arts* | 12 | |
| 1720-050, 052 | First-Year Enrichment | 2 |
| Wellness Education† | 0 | |
| Second Year | ||
| 2039-225, 226, 227 | Survey of Western Art and Architecture I, II, III | 9 |
| 2009-212 | 3D Form and Space | 3 |
| 2009-312 | Information Design for New Media | 3 |
| 2009-328 | Introduction to Digital Animation | 4 |
| 2009-401 | Advanced Design Networking | 3 |
| 4080-230 | Introduction to Programming for New Media | 4 |
| 4080-231 | Programming II for New Media | 4 |
| 4080-309 | Introduction to Web Development | 4 |
| Studio Elective | 3 | |
| Liberal Arts* | 12 | |
| Wellness Education† | 0 | |
| Third Year | ||
| Art History Electives§ | 9 | |
| 2009-323 | Design of Graphical User Interface | 4 |
| 2009-402 | Emerging Multimedia Design and Imaging Tools | 3 |
| 2009-403 | Dynamic Information Design | 3 |
| 2009-412 | Dynamic Typography | 3 |
| 2009-413 | Advanced 3D Techniques | 3 |
| New Media Elective | 3 | |
| Open Elective | 3 | |
| Liberal Arts* | 12 | |
| Fourth Year | ||
| 2009-501 | Dynamic Persuasion | 3 |
| 2009-511 | QTVR and Multimedia Design | 3 |
| Choose two of the following: | ||
| 2009-511 | QTVR and Multimedia Design | 3 |
| 2009-xxx | Experimental New Media | 3 |
| Studio Electives | 6 | |
| 2009-516 | Career Skills in New Media | 3 |
| 2009-542, 543 | New Media Team Project I, II | 8 |
| Open Electives | 12-16 | |
| Total Quarter Credit Hours | 191 | |
* Please see Liberal Arts General Education Requirements for more information.
† Please see Wellness Education Requirement for more information.
§ Please refer to the list of art history electives.
New media design and imaging, BFA degree, typical course sequence (semesters), effective fall 2013
| Course | Sem. Cr. Hrs. | |
|---|---|---|
| First Year | ||
| First-year Seminar | 3 | |
| LAS Perspectives 1 | 3 | |
| FDTN-121 | 2D Design I | 3 |
| FDTN-111 | Drawing I | 3 |
| NMDE-101 | New Media Design Imaging | 3 |
| First-year Writing Seminar | 3 | |
| FDTN-141 | 4D Design | 3 |
| FDTN-112 | Drawing 2 | 3 |
| NMDE-102 | New Media Design Elements I | 3 |
| NMDE-103 | New Media Design Interactive I | 3 |
| Second Year | ||
| ARTH-135 | Survey Art & Architecture (LAS Perspectives 2) | 3 |
| IGME-101 | NM Interactive Design & Algorithmic Problem Solving I (SMTL) | 4 |
| IGME-230 | Website Design & Implementation | 3 |
| NMDE-201 | New Media Design Elements II | 3 |
| NMDE-202 | New Media Design 3D | 3 |
| ARTH-136 | Survey Art & Architecture (LAS Perspectives 3) | 3 |
| IGME-102 | NM Interactive Design & Algorithmic Problem Solving II | 4 |
| NMDE-204 | New Media Design Animation | 3 |
| NMDE-203 | New Media Design Interactive II | 3 |
| Studio Elective | 3 | |
| Third Year | ||
| LAS Perspectives 4 | 3 | |
| Art, Design, Craft, or Photo History Elective | 3 | |
| NMDE-305 | New Media Design Motion Graphics | 3 |
| NMDE-302 | New Media Design Graphical User Interface | 3 |
| Open Elective | 3 | |
| LAS Immersion 1 | 3 | |
| Art, Design, Craft, or Photo History Elective | 3 | |
| NMDE-301 | New Media Design Elements III (WI) | 3 |
| NMDE-303 | New Media Design Interactive III | 3 |
| Open Elective | 3 | |
| Fourth Year | ||
| LAS Immersion 2 | 3 | |
| LAS Elective (SMTL) | 3 | |
| NMDE-401 | New Media Design Career Skills | 3 |
| NMDE-404 | New Media Design Interactive IV | 3 |
| Open Elective | 3 | |
| LAS Immersion 3 | 3 | |
| NMDE-411 | New Media Design Team Project | 3 |
| Choose one of the following: | 3 | |
| NMDE-406 | New Media Design Experimental | |
| NMDE-408 | New Media Design Virtual Entertainment | |
| Open Elective | 3 | |
| Open Elective | 3 | |
| Total Semester Credit Hours | 122 | |
Art history electives (select three)
Students are required to select three art history electives to broaden their understanding of the historical development of the arts. Art history electives include:
2039-300 History of Design
2039-306 Architecture Interior and Furniture Design I †
2039-307 Architecture Interior and Furniture Design II †
2039-308 Architecture Interior and Furniture Design III †
2039-310 History of Crafts
2039-315 Pre-Columbian Art
2039-316 Florence and Rome 1400-1470
2039-317 Florence and Rome 1470-1520
2039-318 Florence and Rome 1520-1590
2039-320 History of Art Criticism
2039-330 Philosophy in Art
2039-340 Symbols and Symbol Making
2039-355 Latin American Art
2039-360 18th and 19th Century Art
2039-368 Scandinavian Modernism
2039-375 20th Century Art Since 1950
2039-376 Renaissance Painting in Flanders
2039-385 Installation Art
2039-390 Native American Art and Culture
2039-395 Theory and Criticism of 20th Century Art
2039-410 The Art of Art History
2039-415 Thinking About Making
2039-425 Public Art/Public Spaces
2039-430 Dada and Surrealism
2039-433 What Is Post Modernism?
2039-435 Art of the Last Decade
2039-438 Body in Art
2039-440 Conceptual Art
2039-443 Art and Technology: From the Machine Aesthetic to the Cyborg Age
2039-452 Art and Activism
2039-459 Art Central Italy 1250-1400
2039-469 Baroque Rome
† Required for interior design majors and School for American Crafts wood majors.