Semester Requirements
http://saunders.rit.edu/undergraduate/new_media_marketing/index.php
Program overview
The new media marketing major is an interdisciplinary degree program with a curriculum that covers marketing, imaging, graphic arts, information systems, and management. The major provides an overall assessment of the current and future state of the graphic communication industry and is designed to meet the industry's need for broadly educated marketing, new media, and management professionals.
Curriculum
New media marketing, BS degree, typical course sequence (semesters), effective fall 2013
| Course | Sem. Cr. Hrs. | |
|---|---|---|
| First Year | ||
| MGMT-101 | Business 1: Ideas and Business Planning | 3 |
| MGIS-101 | Computer-based Analysis | 1 |
| ECON-101 | LAS Perspective 4: Principles of Microeconomics | 3 |
| COMM-253 | Communication | 3 |
| STAT-145, 146 | LAS Perspective 7A, 7B: Introduction to Statistics I, II | 7 |
| MGIS-102 | Business 2: Technology-enabled Launch | 2 |
| LAS Foundation 2: First Year Writing | 3 | |
| ECON-201 | LAS Perspective 3: Principles of Macroeconomics | 3 |
| ACCT-110 | Financial Accounting | 3 |
| LAS Foundation 1: First Year Seminar† | 3 | |
| ACSC-010 | Year One Seminar | 0 |
| Wellness Education* | 0 | |
| Second Year | ||
| ACCT-210 | Management Accounting | 3 |
| MKTG-230 | Principles of Marketing | 3 |
| FINC-220 | Corporate Finance | 3 |
| LAS Perspective 1, 2 | 6 | |
| LAS Immersion 1 | 3 | |
| MGMT-215 | Organizational Behavior | 3 |
| New Media Marketing Elective | 3 | |
| INTB-225 | Global Business Environment | 3 |
| MATH-161 | Applied Calculus | 4 |
| Third Year | ||
| MGMT-340 | Business Ethics and Corporate Social Responsibility | 3 |
| MKTG-320 | Internet Marketing | 3 |
| LAS Electives | 6 | |
| LAS Immersion 2, 3 | 6 | |
| LAS Perspective 5, 6 | 6 | |
| DECS-310 | Operations Management | 3 |
| New Media Marketing Elective | 3 | |
| Cooperative Education | Co-op | |
| Fourth Year | ||
| New Media Marketing Elective | 3 | |
| MKTG-410 | Search Engine Marketing and Analytics | 3 |
| Free Electives | 12 | |
| LAS Electives | 6 | |
| MGMT-560 | Strategy and Innovation | 3 |
| MKTG-420 | Advanced Internet Marketing | 3 |
| Total Semester Credit Hours | 122 | |
Please see New General Education Curriculum–Liberal Arts and Sciences (LAS) for more information.
* Please see Wellness Education Requirement for more information. Students completing bachelor's degrees are required to complete two Wellness courses.
† The First Year Seminar requirement is replaced by an LAS Elective for the 2013-14 academic year.
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Click to view program requirements in the Quarter Calendar
Quarter Curriculum - For Reference Only
Effective fall 2013, RIT will convert its academic calendar from quarters to semesters. The following content has been made available as reference only. Currently matriculated students who began their academic programs in quarters should consult their academic adviser for guidance and course selection.
Program overview
The new media marketing program is an interdisciplinary major with a curriculum that covers marketing, imaging, graphic arts, information systems, and management. The program provides an overall assessment of the current and future state of the graphic communication industry and was designed to meet the industry's need for broadly educated marketing, new media, and management professionals.
Curriculum
New media marketing, BS degree, typical course sequence (quarters)
| Course | Qtr. Cr. Hrs. | |
|---|---|---|
| First Year | ||
| 1720-051, 052 | Discovery/Pathways | 2 |
| 0102-260 | Business 1: Ideas and Creativity | 4 |
| 0102-265 | Business 2: Business Plan Development | 2 |
| 0112-270 | Business Software Applications | 2 |
| 0112-285 | Business 3: Commercialization | 2 |
| 0511-211 | Principles of Microeconomics | 4 |
| 0511-402 | Principles of Macroeconomics | 4 |
| 0535-352 | Professional Communication for Business | 4 |
| 1016-226 | Calculus for Management Science | 4 |
| 1016-319, 320 | Data Analysis I, II | 10 |
| New Media Elective | 4 | |
| Liberal Arts* | 8 | |
| Wellness Education† | 0 | |
| Second Year | ||
| 0101-301, 302 | Financial and Management Accounting | 8 |
| 0102-305 | Careers in Business | 1 |
| 0113-310 | Global Business: An Introduction | 4 |
| 0104-350 | Corporate Finance | 4 |
| 0105-363 | Principles of Marketing | 4 |
| New Media Electives | 8 | |
| Liberal Arts* | 16 | |
| Laboratory Sciences | 8 | |
| Third Year | ||
| 0102-320 | Organizational Behavior | 4 |
| 0102-438 | Business Ethics | 4 |
| 0105-440 | Internet Marketing | 4 |
| 0105-442 | Search Engine Marketing and Analytics | 4 |
| Advertising and Promotion Management | ||
| Liberal Arts* | 12 | |
| General Education | 4 | |
| Cooperative Education‡ | Co-op | |
| Fourth Year | ||
| 0102-507 | Business, Government, and Society | 4 |
| 0102-551 | Strategy | 4 |
| 0105-520 | Advanced Internet Marketing | 4 |
| 0106-401 | Operations and Supply Chain Management | 4 |
| 0102-530 | Managing Innovation and Technology | 4 |
| Free Electives | 12 | |
| General Education | 12 | |
| Total Quarter Credit Hours | 183 | |
* Please see Liberal Arts General Education Requirements for more information.
† Please see Wellness Education Requirement for more information.
‡ Two quarters of cooperative education are required and must be completed within the third and fourth years.