Site-wide links

Photographic and Imaging Arts–Visual Media (formerly Professional Photographic Illustration–Visual Media) BFA

Semester Requirements

Frank Cost, Program Chair
(585) 475-5436, fjcppr@rit.edu

https://photography.rit.edu

Program overview

The program options in the School of Photographic Arts and Sciences are designed to prepare students for a wide range of careers in photographic and related imaging fields. Studies in photographic practices provide both technical, creative and aesthetic experiences for visual problem solving. The principles of imaging are taught through courses investigating the tools and processes used to make pictorial- and information-based images and multimedia productions. All first year students are required to have their own hand held digital SLR camera and a professional light meter, among other items.

Students have the opportunity to supplement their course work with participation in cooperative education, internships, study abroad programs, field trips, presentations by invited guests/guest lecturers, departmental student organizations, and related activities.

Students are urged to take advantage of Rochester’s historic connection with photography. A comprehensive schedule of programs, including exhibitions, lectures, and seminars, is offered by the city’s array of cultural institutions.

Accreditation

The BFA program options and MFA program in the School of Photographic Arts and Sciences are accredited by the National Association of Schools of Art and Design (NASAD).

Visual media option

Computers have united the industries of photography, graphic design, and print media. All three of these career fields are using the same tools for visual communication and production. As a result, employers search for graduates with a strong base in photography and the ability to work efficiently with graphic designers, print media specialists, and multimedia professionals.

The visual media option broadens a student's skill base to include graphic design and/or print media. Graduates work within these disciplines to coordinate, drive, and direct the production of visual projects.

Students choose a focus in either graphic design or print media. The flexibility of the electives and business and management courses allows for an even broader skill set in the field. Students will prepare for careers in photographic studio management, graphic design production management, and printing management industries.

Curriculum

Photographic and imaging arts (visual media option), BFA degree, typical course sequence, (semesters), effective fall 2013

Course Sem. Cr. Hrs.
First Year
PHAR-101 Photo Arts I 4
PHPS-106  Photo Technology I (SMTL) 3
ARTH-135  LAS-Perspective 2: Survey Western Art and Architecture I  3
  LAS Perspective 1 3
  LAS Foundation 1: First Year Seminar† 3
PHAR-102 Photo Arts II 4
PHPS-107 Photo Technology II (SMTL) 3
ARTH-136 LAS-Perspective 3: Survey Western Art and Architecture II  3
FDTN-111 Drawing 3
  LAS Foundation 2: First Year Writing 3
Second Year
  Choose two of the following 6
PHAR-201 Elements: Fine Art  
PHAR-202 Elements: Advertising  
PHAR-203 Elements: Photojournalism  
PHAR-204 Elements of Visual Media  
FDTN-121 2D Design 3
  LAS Perspective 4 3
PHAR-211 History and Aesthetics I 3
  Open Electives  6
FDTN-141  4D Design 3
  LAS Elective 3
PHAR-212 History and Aesthetics II 3
Third Year
 Choose one of the following business sequences: 9
     Marketing‡  
     Manangement§  
Choose one of the following specialization sequences: 9
     Print Media**  
     Graphic Design††  
  CIAS Elective‡‡ 3
  LAS Immersion 1, 2 6
  Visual Media Electives 6
PHVM-301 Visual Media Career Research (WI) 3
Fourth Year
  CIAS Electives‡‡ 9
  Free Electives 6
  LAS Immersion 3 3
PHVM-401 Visual Media Capstone 3
  Visual Media Elective 3
Total Semester Credit Hours 122

Please see New General Education Curriculum–Liberal Arts and Sciences (LAS) for more information.

(WI) Refers to a writing intensive course within the major.

(SMTL) Refers to science, math, technical literacy requirement.

* Please see Wellness Education Requirement for more information. Students completing bachelor's degrees are required to complete two Wellness courses.

† The First Year Seminar requirement is replaced by an LAS Elective for the 2013-14 academic year.

‡ Marketing sequence courses include Principles of Marketing (MKTG-230), Internet Marketing (MKTG-320), and Product and Services Commercialization (MKTG-340).

§ Management sequence courses include Organizational Behavior (MGMT-215), Managerial Skills (MGMT-320), and Digital Entrepreneurship (MGMT-360).

** Print media sequence courses include Foundations (MAAT-101), Type and Page Design (MATT-106), plus one of the following: Print Production and Workflow (MAAT-206) or Database Publishing (MAAT-301).

†† Graphic Design sequence courses include Graphic Design (GRDE-106), Time-based Design (GRDE-107), and Typography (GRDE-201).

‡‡ CIAS elective refers to any course in the College of Imaging Arts and Sciences.

Additional Information

Internships

Our students apply for internships with some of the nation’s most respected print and online photographic, graphic design and printing/publishing venues. They work behind the camera or in creative collaboration in a variety of professional photo and multimedia environments and have the opportunity to learn firsthand from photographers, picture editors, art directors, publishers, designers, and other professionals. Students receive assistance from their professors, as well as from the Office of Cooperative Education and Career Services, in identifying and applying for internships. Internships provide real-world work experience, which is an invaluable part of our students’ educational experience.

[arrow] Click to view program requirements in the Quarter Calendar

Quarter Curriculum - For Reference Only

Effective fall 2013, RIT will convert its academic calendar from quarters to semesters. The following content has been made available as reference only. Currently matriculated students who began their academic programs in quarters should consult their academic adviser for guidance and course selection.

Program overview

The programs of the School of Photographic Arts and Sciences are designed to prepare students for a wide range of careers in photographic and related imaging fields. Studies in photographic practices provide both technical and creative experiences for visual problem solving. The principles of imaging are taught through courses investigating the tools and processes used to make pictorial-, data-, and information-based images. All first year students are required to have their own hand held small- or medium-format digital SLR camera and a professional light meter.

Students have the opportunity to supplement their course work with participation in cooperative education, internships, study abroad programs, field trips, presentations by invited guests/guest lecturers, departmental student organizations, and related activities.

Students are urged to take advantage of Rochester’s historic connection with photography. A comprehensive schedule of programs, including exhibitions, lectures, and seminars, is offered by the city’s array of cultural institutions.

Visual media option

The computer has helped unite the industries of photography, graphic design, and print media. All three of these career fields are using the same tools for visual communication and production. As a result, employers search for graduates with a strong base in photography and the ability to work efficiently with graphic designers, print media specialists, and multimedia professionals.

The visual media option broadens a student's skill base to include graphic design and/or print media. Graduates work within these disciplines to coordinate, drive, and direct the production of visual projects.

Students choose a focus in either graphic design or print media. The flexibility of the electives and management courses allows for an even broader skill set in the field. Students will prepare for careers in photographic studio management, graphic design production management, and printing management industries.

Curriculum

Professional photographic illustration, visual media option, BFA degree, typical course sequence (quarters)

CourseQtr. Cr. Hrs.
First Year
2067-201. 202, 203 Photo Arts I, II, III 15
2039-225, 226, 227 Survey of Western Art and Architecture I, II, III 9
2076-211, 212, 213 Materials and Processes of Photography 9
  Liberal Arts* 12
1720-050, 052 First-Year Enrichment 2
  Wellness Education† 0
Second Year
2067-xxx Photo Arts Elements 15
2060-301, 302, 303 History and Aesthetics of Photography 9
2013-211 Drawing I 3
2013-231 2D Design I 3
2013-xxx 4D Design 3
2060-xxx Career Seminar 1
  Liberal Arts* 12
  Wellness Education† 0
Third Year
  Visual Media Focus§ (graphic design or print media) 8-9
0681-200, 201, 203 Management Process I, II, III 12
  Minor or CIAS Electives** 12
  Liberal Arts* 12
Fourth Year
2067-512 Visual Media Capstone Project 4
  Visual Media Focus or Elective§ 4
  Minor or CIAS Electives** 10
  Photo Electives‡ 16
  Open Electives†† 12
Total Quarter Credit Hours 184

* Please see Liberal Arts General Education Requirements for more information.

† Please see Wellness Education Requirement for more information.

‡ Photo electives, minimum of 16 quarter credits required in fine art photography, biomedical photographic communications, photographic arts and sciences and imaging and photographic technology

§ Visual media focus, minimum of 12 quarter credits required.

** Minor and/or CIAS elective, minimum 20 quarter credits required.

†† Open electives, minimum of 12 quarter credits required.