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Photographic and Imaging Arts–Advertising Photography (formerly Professional Photographic Illustration–Advertising Photography BFA

Semester Requirements

Susan Lakin, Program Chair
(585) 475-7401, srlpph@rit.edu

http://photography.rit.edu

Program overview

The program options in the School of Photographic Arts and Sciences are designed to prepare students for a wide range of careers in photographic and related imaging fields. Studies in photographic practices provide both technical and creative experiences for visual problem solving. The principles of imaging are taught through courses investigating the tools and processes used to make pictorial- and information-based images and multimedia productions. All first year students are required to have their own hand held digital SLR camera and a professional light meter, among other items.

Students have the opportunity to supplement their course work with participation in cooperative education, internships, study abroad, field trips, presentations by invited guests/guest lecturers, departmental student organizations, and related activities.

Students are urged to take advantage of Rochester’s historic connection with photography. A comprehensive schedule of programs, including exhibitions, lectures, and seminars, is offered by the city’s array of cultural institutions.

Accreditation

The BFA program options and the MFA program in the School of Photographic Arts and Sciences are accredited by the National Association of Schools of Art and Design (NASAD).

Advertising photography option

The advertising photography option prepares students to utilize their skill and creativity in the exciting and challenging world of commercial photography. Whether creating images for advertising agencies, magazines, or designer projects, students learn the technical and artistic skills necessary to create successful photographs and multimedia productions. Graduates receive a bachelor of fine arts degree in professional photographic illustration.

The option is flexible enough to develop each student’s particular talents, with the ultimate goal of providing art for commerce. During their junior and senior years, students can choose from courses that include editorial, food, portraiture, architectural, fashion and still-life photography. Additional courses include advanced studio and location photography, publication design and production, and collaborative courses with graphic design and computer graphics design students. All advertising photography courses emphasize visual communications and professional business practices.

Curriculum

Photographic and imaging arts (advertising photography option), BFA degree, typical course sequence, (semesters), effective fall 2013

Course Sem. Cr. Hrs.
First Year
PHAR-101 Photo Arts I 4
PHPS-106  Photo Technology I (SMTL) 3
ARTH-135  LAS Perspective 2: Survey Western Art and Architecture I  3
  LAS Perspective 1 3
  LAS Foundation 1: First Year Seminar† 3
PHAR-102 Photo Arts II 4
PHPS-107 Photo Technology II (SMTL) 3
ARTH-136 LAS Perspective 3: Survey Western Art and Architecture II  3
FDTN-111 Drawing 3
  LAS Foundation 2: First Year Writing 3
  Wellness Education* 0
Second Year
FDTN-121 2D Design 3

FDTN-141

4D Design

3
 

Choose two of the following:

6

PHAR-201

Elements: Fine Art

 

PHAR-202

Elements: Advertising

 

PHAR-203

Elements: Photojournalism

 
PHAR-204 Elements: Visual Media  
PHAR-211 History and Aesthetics I 3
  Open Elective 6
  LAS Elective 3
PHAR-212 History and Aesthetics II 3
Third Year
PHAP-301  Advertising Photography I 3
  Advertising Photography Sequence Courses‡ 6
  Advertising Photography Professional Electives 6
  CIAS Elective§ 3
  LAS Immersion 1, 2 3
PHAP-302 Advertising Photography II 3
  Advertising Photography Capstone I (WI) 3
  LAS Immersion 2 3
Fourth Year
Choose one of the following: 3
   PHAP-311    Photographing People  
   PHAP-312    Projects in Still Life Photography  
   PHAP-313    Light Control Manipulation  
  Advertising Photography Sequence Course‡ 3
  CIAS Electives§ 9
  Free Electives 6
  LAS Immersion 3 3
  Advertising Photography Capstone II 3
  Advertising Photography Professional Elective 3
Total Semester Credit Hours 122

Please see New General Education Curriculum–Liberal Arts and Sciences (LAS) for more information.

(WI) Refers to a writing intensive course within the major.

(SMTL) Refers to science, math, technical literacy requirement.

* Please see Wellness Education Requirement for more information. Students completing bachelor's degrees are required to complete two Wellness courses.

† The First Year Seminar requirement is replaced by an LAS Elective for the 2013-14 academic year.

‡ Students choose three of the following advertising photography sequence courses: The Collaborative Composite Image (PHAP-306), Technology and Image Making (PHAP-307), On Location Lighting Photography (PHAP-308), Photographing People (PHAP-311), Projects in Still Life Photography (PHAP-312), Lighting Control and Manipulation (PHAP-314), Editorial Photography (PHAP-313), XL: Summer AD Core (PHAP-320), Architectural Photography (PHAP-326), Fashion Photography (PHAP-327), Food Photography (PHAP-328), People Illustration Photography (PHAP-336), Production Photography (PHAP-337), Advertising and Design Photography (PHAP-401).

§ CIAS elective refers to any course in the College of Imaging Arts and Sciences.

Additional Information

Internships

Our students apply for internships with some of the nation’s most respected print and online advertising venues, advertising agencies, and advertising photographers. They work behind the camera in a variety of editorial, commercial and studio environments and have the opportunity to learn from photographers, picture editors, art directors and other professionals. Students receive assistance from their professors, as well as from the Office of Cooperative Education and Career Services, in identifying and applying for internships. Internships provide real-world work experience, which is an invaluable part of our students’ educational experience.

[arrow] Click to view program requirements in the Quarter Calendar

Quarter Curriculum - For Reference Only

Effective fall 2013, RIT will convert its academic calendar from quarters to semesters. The following content has been made available as reference only. Currently matriculated students who began their academic programs in quarters should consult their academic adviser for guidance and course selection.

Program overview

The programs of the School of Photographic Arts and Sciences are designed to prepare students for a wide range of careers in photographic and related imaging fields. Studies in photographic practices provide both technical and creative experiences for visual problem solving. The principles of imaging are taught through courses investigating the tools and processes used to make pictorial-, data-, and information-based images. All first year students are required to have their own hand held small- or medium-format digital SLR camera and a professional light meter.

Students have the opportunity to supplement their course work with participation in cooperative education, internships, study abroad programs, field trips, presentations by invited guests/guest lecturers, departmental student organizations, and related activities.

Students are urged to take advantage of Rochester’s historic connection with photography. A comprehensive schedule of programs, including exhibitions, lectures, and seminars, is offered by the city’s array of cultural institutions.

Advertising photography option

The advertising photography option prepares students to utilize their skill and creativity in the challenging world of commercial photography. Whether creating images for advertising agencies, magazines, or designer projects, students learn the technical and artistic skills necessary to create successful photographs. Graduates receive a bachelor of fine arts degree in professional photographic illustration.

The program is flexible enough to develop each student’s particular talents, with the ultimate goal of providing art for commerce. During their junior and senior years, students can choose from courses that include editorial, food, portraiture, architectural, and still-life photography. Additional courses include advanced studio and location photography, publication design and production, and collaborative courses with graphic design students. All advertising photography courses emphasize visual communications and professional business practices.

Curriculum

Professional photographic illustration (advertising photography option), BFA degree, typical course sequence (quarters)

CourseQtr. Cr. Hrs.
First Year
2067-201, 202, 203 Photo Arts I, II, III 15
2039-225, 226, 227 Survey of Western Art and Architecture I, II, III 9
2076-211, 212, 213 Materials and Processes of Photography 9
  Liberal Arts* 12
1720-050, 052 First-Year Enrichment 2
  Wellness Education† 0
Second Year
2067-xxx Photo Arts Elements 15
2067-306, 307, 308 History and Aesthetics of Photography 9
2013-211 Drawing I 3
2013-231 2D Design I 3
2013-xxx 4D Design 3
2067-xxx Career Seminar 1
  Liberal Arts* 12
  Wellness Education† 0
Third Year
2067-411, 412 Advertising Photography 10
  Advertising Core‡ 5
  Minor or CIAS Electives§ 18-20
  Business Elective 4
  Liberal Arts* 12
Fourth Year
  Advertising Core‡ 10
2067-473 Portfolio Development 5
  Minor or CIAS Electives**§ 12-20
  Open Electives# 12-15
Total Quarter Credit Hours 184

* Please see Liberal Arts General Education Requirements for more information.

† Please see Wellness Education Requirement for more information.

‡ Advertising core, minimum of 15 credits required.

§ RIT-approved minor and/or CIAS elective, minimum 20 credits required.

** Open electives, minimum of 12 credits required