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Visual Communication Design (formerly Graphic Design) MFA

Semester Requirements

Chris Jackson, Graduate Program Director
(585) 475-5823, cbjpgd@rit.edu

http://cias.rit.edu/schools/design/graduate-visual-communication-design

Program overview

The changing landscape of people’s everyday interactions has blurred the lines between respected design fields giving designers new responsibilities to shape experiences. Designers must increase their knowledge in all areas of design, including print media, human-computer interaction design, motion graphics, and 3D digital graphics.

The MFA in visual communication design provides a learning environment for advancement in innovative research, user-centered design, and professional practice focusing on the creative potentials of visual communication through a full spectrum of media. The program offers three options--communication design, interaction design, or motion and 3D digital design--for student to advance their design knowledge and technical skills. 

The cross-disciplinary nature of this program offers a greater potential to foster innovation and creativity in visual communication design. The program reflects the current views and changes occurring in the professional design field. The skill sets required of graphic, interactive, and digital design have now crossed over and are interrelated.

Curriculum

Visual communication design (communication design option), MFA degree, typical course sequence (semesters), effective fall 2013

Course Sem. Cr. Hrs.
First Year
VCDE-708 Typography 3
VCDE-707 Web and UI Design 3
VCDE-709 Digital Design in Motion 3
VCDE-706 3D Modeling and Motion 3
VCDE-701 Design History Seminar 3
VCDE-717 Design Systems 3
VCDE-723 Interaction Design 3
VCDE-718 Project Design and Implementation 3
VCDE-711 Design Theory and Methods Seminar 3
  Open Elective 3
Second Year
VCDE-790 Thesis Research and Planning 3
VCDE-742 Information Design 3
VCDE-741 Environmental Graphic Design 3
VCDE-732 Branding and Identity Design 3
VCDE-890 Thesis Implementation and Evaluation 6
VCDE-746 Professional Practices 3
  Open Electives 9
Total Semester Credit Hours 60

Visual communication design (interaction design option), MFA degree, typical course sequence (semesters), effective fall 2013

Course Sem. Cr. Hrs.
First Year
VCDE-708 Typography 3
VCDE-707 Web and UI Design 3
VCDE-709 Digital Design in Motion 3
VCDE-706 3D Modeling and Motion 3
VCDE-701 Design History Seminar 3
VCDE-723 Interaction Design 3
IGME-601 Programming for Designers 3
VCDE-718 Project Design and Implementation 3
VCDE-711 Design Theory and Methods Seminar 3
  Open Elective 3
Second Year
VCDE-790 Thesis Research and Planning 3
VCDE-733 Digital Video and Audio 3
VCDE-742 Information Design 3
VCDE-741 Environmental Graphic Design 3
VCDE-890 Thesis Implementation and Evaluation 6
VCDE-746 Professional Practices 3
  Open Elective 9
Total Semester Credit Hours 60

Visual communication design (motion and 3D digital design option), MFA degree, typical course sequence (semesters), effective fall 2013

Course Sem. Cr. Hrs.
First Year
VCDE-708 Typography 3
VCDE-707 Web and UI Design 3
VCDE-709 Digital Design in Motion 3
VCDE-706 3D Modeling and Motion 3
VCDE-701 Design History Seminar 3
VCDE-728 Motion Graphics 3
VCDE-716 3D Particles and Dynamics 3
VCDE-718 Project Design and Implementation 3
VCDE-711 Design Theory and Methods Seminar 3
  Open Elective 3
Second Year
VCDE-790 Thesis Research and Planning 3
VCDE-731 3D Visual Design 3
VCDE-733 Digital Video and Audio 3
VCDE-741 Environmental Graphic Design 3
VCDE-890 Thesis Implementation and Evaluation 6
VCDE-746 Professional Practices 3
  Open Elective 9
Total Semester Credit Hours 60

[arrow] Click to view program requirements in the Quarter Calendar

Quarter Curriculum - For Reference Only

Effective fall 2013, RIT will convert its academic calendar from quarters to semesters. The following content has been made available as reference only. Currently matriculated students who began their academic programs in quarters should consult their academic adviser for guidance and course selection.

Program overview

Graphic design is a professional major that addresses a range of advanced visual communication problems, with an emphasis on meaning, form, and function. In a professional studio setting, students work with faculty on the understanding and implementation of theories, principles, and methods related to concept development, design process, context, history and criticism, research, evaluation, visual aesthetics, typography, systems thinking, information design, inter- and cross-disciplinary collaboration, as well as social and ethical responsibility.

Course assignments and thesis projects incorporate both theory and application in the solution of hypothetical and actual graphic design problems. Courses offer a balanced approach toward the integration of digital media and traditional processes. Final design outcomes focus on small- and large-scale, two- or three-dimensional printed artifacts and environmental graphic design solutions, with opportunities to develop relevant for time-based and/or interactive digital applications as well. Special lectures, guest speakers, exhibitions, and workshops complement studio and seminar goals. Students have ongoing access to resources such as the Graphic Design Archive and the Cary Graphic Arts Collection, the Artists’ Books Collection, and the collections of the Vignelli Center for Design Studies.

Curriculum

Semester conversion
Effective fall 2013, RIT will convert its academic calendar from quarters to semesters. Each program and its associated courses have been sent to the New York State Department of Education for approval of the semester plan. For reference, the following charts illustrate the typical course sequence for this program in both quarters and semesters. Students should consult their graduate program adviser with questions regarding planning and course selection.

New program
Effective fall 2013, the MFA programs in computer graphics design and graphic design will merge to form one program in visual communication design. This change will not affect currently matriculated students.

Graphic Design, MFA degree, typical course sequence (quarters)

CourseQtr. Cr. Hrs.
First Year
2010-713 Design History Seminar 3
2010-716 Image Forms 4
2010-711 Design Theory and Methods Seminar 3
2010-712 Graduate Typography Design 4
2010-726 Design Issues Seminar 3
2010-717 Graduate Systems Design 4
2010-722 Design Applications I 4
  Minor Courses 6
  Electives 10
  Liberal Arts 8
Second Year
2010-861 Graphic Design Thesis Planning 4
2010-718 Graduate Information Design 4
2010-862 Graduate Design Thesis Development 4
2010-724 Graduate Design Topics 4
2010-722 Design Applications II 4
2010-863 Graphic Design Thesis Implementation 4
  Minor Courses 9
  Elective 4
  Liberal Arts 4
Total Quarter Credit Hours
90

Visual communication design (communication design option), MFA degree, typical course sequence (semesters), effective fall 2013

CourseSem. Cr. Hrs.
First Year
VCDE-708 Typography 3
VCDE-707 Web and UI Design 3
VCDE-709 Digital Design in Motion 3
VCDE-706 3D Modeling and Motion 3
VCDE-701 Design History Seminar 3
VCDE-717 Design Systems 3
VCDE-723 Interaction Design 3
VCDE-718 Project Design and Implementation 3
VCDE-711 Design Theory and Methods Seminar 3
  Open Elective 3
Second Year
VCDE-790 Thesis Research and Planning 3
VCDE-742 Information Design 3
VCDE-741 Environmental Graphic Design 3
VCDE-732 Branding and Identity Design 3
VCDE-890 Thesis Implementation and Evaluation 6
VCDE-746 Professional Practices 3
  Open Electives 9
Total Semester Credit Hours 60

Visual communication design (interaction design option), MFA degree, typical course sequence (semesters), effective fall 2013

CourseSem. Cr. Hrs.
First Year
VCDE-708 Typography 3
VCDE-707 Web and UI Design 3
VCDE-709 Digital Design in Motion 3
VCDE-706 3D Modeling and Motion 3
VCDE-701 Design History Seminar 3
VCDE-723 Interaction Design 3
IGME-601 Programming for Designers 3
VCDE-718 Project Design and Implementation 3
VCDE-711 Design Theory and Methods Seminar 3
  Open Elective 3
Second Year
VCDE-790 Thesis Research and Planning 3
VCDE-733 Digital Video and Audio 3
VCDE-742 Information Design 3
VCDE-741 Environmental Graphic Design 3
VCDE-890 Thesis Implementation and Evaluation 6
VCDE-746 Professional Practices 3
  Open Elective 9
Total Semester Credit Hours 60

Visual communication design (motion and 3D digital design option), MFA degree, typical course sequence (semesters), effective fall 2013

CourseSem. Cr. Hrs.
First Year
VCDE-708 Typography 3
VCDE-707 Web and UI Design 3
VCDE-709 Digital Design in Motion 3
VCDE-706 3D Modeling and Motion 3
VCDE-701 Design History Seminar 3
VCDE-728 Motion Graphics 3
VCDE-716 3D Particles and Dynamics 3
VCDE-718 Project Design and Implementation 3
VCDE-711 Design Theory and Methods Seminar 3
  Open Elective 3
Second Year
VCDE-790 Thesis Research and Planning 3
VCDE-731 3D Visual Design 3
VCDE-733 Digital Video and Audio 3
VCDE-741 Environmental Graphic Design 3
VCDE-890 Thesis Implementation and Evaluation 6
VCDE-746 Professional Practices 3
  Open Elective 9
Total Semester Credit Hours 60