The School of Print Media's current research focus is in the areas of color management, process control, and printing standardization. The needs of industry drive the research agenda conducted by RIT faculty and students.
"We monitor what the printing industry is doing, but RIT leads in many ways," says Bob Chung, Gravure Research Professor in RIT's School of Print Media.
Less than a year ago, RIT, led by Chung, launched the Printing Standards Audit Certification, which is a rigorous, objective process for assessing a printer's ability to operate a standards-compliant workflow. These workflows are fundamental to creating efficient print supply chains and building trust between printers and their customers.
"We felt we needed to serve the North American printing industry," says Chung. "The next phase is to share our methodology with partners in Europe and Asia."
Chung wears several hats—advising RIT graduate students about print media related thesis projects while also representing the U.S. as an expert of the International Standards Committee responsible for developing a new ISO standard defining requirements for a printing quality management system.
"I relay the problems and challenges facing the printing industry to RIT and work with graduate students who conduct research in some of these areas that need to be addressed," Chung adds. "It's a nice synergy because I am able to find a match with industry needs and student research projects. The outcomes are reflected in the students' published work."
Test Targets Volume 10 is the latest publication produced by the school's students, faculty, and industry professionals featuring technical papers on printing standardization and conformity assessment, the effects of paper containing optical brightening agents, ink verification, and a comparison of press calibration methods. Test Targets is an annual publication that is often utilized as a vehicle to reveal the latest printing trends. In Test Targets Volume 9, in collaboration with Eastman Kodak Co., RIT demonstrated how the Kodak Prosper 5000XL press closely matched standard offset printing.
"We worked with Kodak when the commer- cial inkjet technology was still in its infancy and secrecy. It was exciting because people could see the public debut of the Kodak Prosper System and RIT benchmarked the results side-by-side, showcasing how inkjet printing measures up to traditional offset printing."