The efforts seek to enhance employee creativity and improve productivity, efficiency, and over all organizational effectiveness.
Khazanchi is studying the relationship between organizational identity (i.e., how organizations define themselves) and creativity. The findings of the study show that organizational dynamics have a direct affect on the "creative frame" of employees, which is a complex mental structure that can facilitate frame-consistent creativity and marginalize frame-inconsistent creativity in individuals.
"Organizational dynamics can marginalize certain forms of creativity that contradicts employees' creative frames, which can be problematic because creativity by definition should be frame-breaking." Khazanchi says. Khazanchi argues that creative frames guide as well as constrain creativity that will ultimately affect the long-term survival of organizations.
Currently, she is working on developing a framework to better understand why creative ideas fail. The ultimate goal is to create a model to better understand why creative ideas fail. She is also conducting interviews with artists and creative workers to better understand how creativity survives in difficult conditions.
"One of the exciting things about my research is also that it informs my teaching." says Khazanchi. Ultimately, she hopes to be able to influence her students to be more creative in and outside of the classroom.
Khazanchi's research in creativity is earning increasing international recognition. Recently, she published a meta-analytic investigation of the effects of rewards on creativity in the Psychological Bulletin—one of the top journals in the Psychology and Organization Science field—it was also included in the Best Paper Proceeding of the Academy of Management Conference.