Advertising pioneer to speak at Entrepreneurs Conference - Rochester Business Journal

David  Kidder, a pioneer of online advertising, will headline this year’s RIT Entrepreneurs Conference on Oct. 21.

Kidder is co-founder and CEO of Clickable Inc., an industry-leading search engine marketing service and software that simplifies online advertising. Clickable specializes in search engine advertising and social media ads with a client list that includes Facebook, Google Inc., Yahoo Inc. and Bing.

Kidder’s talk will focus on what it takes to create a successful startup company.

“Based on my new book, “The Startup Playbook,” we will walk through some of these key theses of some of the best entrepreneurs living today,” Kidder said in a statement.

Prior to Clickable, Kidder led the creation of three other startup companies, including SmartRay Network Inc., a mobile advertising delivery company, Think New Ideas Inc., an interactive advertising firm, and Net-X, an Internet advertising services company.

“We probably have 4,000 or 5,000 students on campus who are working with digital arts, programming, or have a general interest in social advertising,” said Richard DeMartino, director of RIT’s Simone Center for Innovation and Entrepreneurship. “We are excited to have David Kidder speak at the conference because he is the world-renowned expert in monetizing the Web and this fits right into the strengths of RIT.”

For details or to register, visit http://www.rit.edu/cob/entconf/2011/.

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