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Business Plan Help

A complete and well-articulated business plan can serve many functions from raising capital, to recruiting employees, advisors, and board members.  More importantly, it can help you gain the clarity of thought necessary to develop, manage, and communicate about your business.  Our coaching team and our external connections can help you move your plan forward.

So that you don’t waste your time getting to final language and format too early, we use the Business Model Canvas as a starting point to help you hypothesize, test, and validate your business model.

For more information on what should be included in a business plan, please refer to the Rochester/Finger Lakes Business Plan Guide for Technology Companies.

For more detailed information on a variety of subjects related to developing your plan, we have listed a variety of books and periodicals below…


There are many, many resources available to help entrepreneurs shape their early thinking regarding their business, far more than we could possibly highlight here.
A few that you might want to consult are listed below.

Our inclusion of these links does not constitute an endorsement of any kind and we are not responsible for any problems that may result from consulting these sources.

Startup Overviews

Business Model Generation

Business Model Generation

It teaches you how to systematically understand, design & differentiate your business model.

Entrepreneurs Guide to Customer Development

Entrepreneurs Guide to Customer Development

It explains the four-step framework, developed by Steven Blank, for helping startups discover and validate their customers, product, and go-to-market strategy.

The Lean Startup

The Lean Startup

It brings principles from lean manufacturing and agile development to the process of innovation.

Business Planning and Business Plans

Free Sample Business Plans

Free Sample Business Plans contains the largest single online collection of free sample business plans. is owned and operated by Palo Alto Software, Inc. as a free resource to help entrepreneurs plan better businesses. is an award-winning, one-stop resource website for entrepreneurs. Created in 1994, is filled with sample business plans, marketing plans, templates, sample contracts and business agreements to help entrepreneurs start and grow a small business.

Small Business Administration

The U.S. Small Business Administration was created in 1953 as an independent agency of the federal government to aid, counsel, assist and protect the interests of small business concerns, to preserve free competitive enterprise and to maintain and strengthen the overall economy of our nation.

Small Business BC

Small Business BC is British Columbia's premiere resource centre for knowledge-based business products and services. Small Business BC's innovative approach and programs have been recognized by several national and international awards.