A man checking his smartphone while using a laptop
Crafting the Message
3
Credits
Graduate
Level

This course will focus on the creation of written and visual messages appropriate to a targeted audience and specific medium including print, broadcast, interactive, digital and online technologies. Case studies of both effective and unsuccessful messages from, for example, advertising, public service, education, and entertainment will be examined. Students will create and execute a variety of messages using different writing styles with images that are directed toward specific target audiences.

This course is not being offered at this time. Please contact the concierge to find out more information.