COMM-706
Crafting the Message
College of Liberal Arts
Course Description

This course will focus on the creation of written and visual messages appropriate to a targeted audience and a specific medium including print, broadcast, interactive, digital and online technologies. Case studies of effective and unsuccessful messages from, for example, advertising, public service, education, and technical communication will be examined. Students will create and execute a variety of messages using various writing styles and images, and with varying purposes, and they will plan, create, and execute a communication campaign for an RIT event.

Register Now