COMM-706
Crafting the Message
College of Liberal Arts
Course Description

This course will focus on the creation of written and visual messages appropriate to a targeted audience and a specific medium including print, broadcast, interactive, digital and online technologies. Case studies of effective and unsuccessful messages from, for example, advertising, public service, education, and technical communication will be examined. Students will have the opportunity to create and execute a variety of messages using different writing styles with images that are directed toward specific target audiences. Course objectives are met through readings, lectures, written assignments, in-class assignments, and discussions.

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