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In 1968, 20 years after its own establishment, the Public Relations Society of America (PRSA) founded the Public Relations Student Society of America. The declared purpose of PRSSA is to cultivate a favorable and mutually advantageous relationship between students and professional public relations practitioners.
The student society aims to foster the following:
- Understanding of current theories and procedures of the profession
- Appreciation of the highest ethical ideals and principles
- Awareness of an appropriate professional attitude
- Appreciation of Associate Membership in PRSA and eventually accredited membership
Today The Public Relations Student Society of America has more than 9,600 members in 284 universities across the country.
PRSSA Vision: G.E.A.R.S.
| Growth: | Becoming the largest, most respected and widely recognized organization for pre-professional students with an interest in public relations. |
| Education: | Enhancing the future professional through classroom preparation, leadership, and experience. |
| Advancement: | Moving the public relations profession forward through public awareness, meaningful ethics, and diverse representation. |
| Relationships: | Aligning with PRSA and forming a free interchange of ideas through professional relationships, practical training, and mentoring |
| Students: | Providing members with national, regional, and local opportunities to network, share ideas, and grow professionally. |