In February 2004, the ZTA Foundation was pleased to announce that Think Pink® became a registered trademark of ZTA with the United States Patent and Trademark Office. This is now the umbrella for all of our breast cancer education and awareness projects.
Typically during the month of October, chapters distribute Think Pink® ribbons, breast self-examination (BSE) calendar stickers and Shower cards. However, many chapters promote Think Pink® throughout the year.
Since 1992 Zetas have distributed 9.85 million shower cards with instructions of the proper method for breast self-examination (BSE). This has spread the message of early detection in campuses across the country as well as into communities both here and abroad.
In 2000, ZTA members began to distribute the BSE Calendar Reminder Stickers as an added tool for promoting regular breast self-examination. Since then, more than 9.6 million BSE calendar reminder stickers have been distributed.
Think Pink® ribbons were added to the breast cancer education and awareness promotions in 1997. Since that time, 8 million have been distributed. The ribbons are attached to information cards conveying the message of early detection as the key to survival and a greater quality of life. People wear the ribbons to show awareness of and support for those surviving breast cancer and to remember those who lost the fight against this disease.
Come visit the RIT Zetas to learn more about Breast Cancer Education and Awareness and Make the Rink Pink at the following locations:
- January 11, 10AM-2PM, SAU
- January 18, 10AM-2PM, SAU
- January 25, 10AM-2PM, SAU
- February 1, 10AM-2PM, SAU
- February 6, 10AM-2PM, SAU
- February 6, 5-7PM, Dining Commons
- February 7, 10AM-2PM, SAU
- February 8, 10AM-2PM, SAU
- February 8, 5-7PM, Dining Commons
- February 9, 10AM-2PM, SAU
- February 10, 10AM-2PM, SAU
Learn more about the ZTA Foundation and Zeta Tau Alpha- Iota Psi
If you would like to donate online, please do so here. Money will be distributed equally between the ZTA Foundation and Rochester General's Lipson Cancer Center.
Think Pink!