Online Study
Public Relations Communications - Professional Writing
Program Overview
Both certificates, graphic communication and professional writing, share a common core of courses that provide an introduction to public relations and teach widely used principles and techniques of advertising, project management, and persuasion. These programs are intended for individuals who wish to enter the field of public relations or take on PR responsibilities. They can also benefit people working in a particular area of public relations wishing to upgrade or broaden their skills.
Almost every organization employs individuals, either in house or by contract through public relations agencies, who can prepare press releases, brochures, newsletters, annual reports, point-of-purchase promotions and other persuasive, informative materials in a variety of media. The professional writing program provides specialized instruction in writing marketing materials, inbound and outbound publications, corporate-level communications and speeches and scripts.
Curriculum Review
This certificate provides a series of courses that develops the ability of students to understand an organization's communication needs, strategically plan responses to those needs, and write and create the proper print, online and live communication products to successfully implement the plan.
Courses:
Admission Requirements
Enrollment is open to anyone who meets the prerequisites. It is the student’s responsibility to ensure that he or she has the proper preparation to be able to succeed in the courses. Students are responsible for notifying the department when they have completed the requirements. Successful completion of a certificate requires a grade point average of 2.0 or greater.