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Scholarly Works

Adriana Boveda
Assistant Professor

2014 Submissions

Journal Paper

Aguirre-Rodriguez, Alexandra and Adriana M. Boveda-Lambie. "The Impact of Consumer Avatars in Internet Retailing on Self-congruity with Brands." Marketing Letters. (2014): 1-12. Print. *

2013 Submissions

Journal Paper

Boveda-Lambie, Adriana, Alexandra Aguirre-Rodriguez, and Detra Montoya. "Exploring Ethnic Consumer Response to Crossover Brand Extensions." Journal of Business Research (A). (2013) Web. £

Published Conference Proceedings

Boveda-Lambie, Adriana and Ruby Roy. "Strong or Weak? The Use of Social Networks in Collaborative Co-Creation." Proceedings of the American Marketing Association. Conference Proceedings. American Marketing Association, 2013. Print. £

Boveda-Lambie, Adriana and Syagnik Banerjee. "Consumer Attitude Toward the Social Ad: The Effect of Paid vs. Social Media on Shopping Intent." Proceedings of the Academy of Marketing Science - Annual Conference. Academy of Marketing Science - Annual Conference, 2013. Print. £