Duygu Akdevelioglu

Duygu Akdevelioglu

Assistant Professor
Saunders College of Business
Department of MIS, Marketing and Analytics

2023 Submissions

Invited Keynote/Presentation

Akdevelioglu, D., Guzel, G., & Giesler, M. (2023). Delivering Toxicity: Exploring Consumer Experiences and Market Dynamics in Platforms. Creator Economy Conference, Columbia University.

Akdevelioglu, D., Braxton, D., & Kara, S. (2023). Do robots dream in color? The effect of anthropomorphism of robots as social actors on consumer behavior. Association for Consumer Research (ACR).

Akdevelioglu, D., & Perotti, V. (2023). Social Media Connectivity and Culture: A Study of Network Structure and Content Creation. INSNA Sunbelt Social Networks Conference 2023.

Akdevelioglu, D., Guzel, G., & Giesler, M. (2023). Impact of Platform-Driven Marketplaces: Unveiling the Good, the Bad, and the Ugly. American Marketing Association (AMA).

Invited Article/Publication

Thyroff, A., Hawkins, M., & Akdevelioglu, D. (2023). Thinking Big about Going Small: Conceptualizing Technology Miniaturization Consumption and Societal Well-Being. Journal of Macromarketing. . .

Akdevelioglu, D., Kara, S., & Perotti, V. (2023). Online Brand Communities as Social Networks: Affective Processes Behind Online Brand Community Engagement and Word-of-Mouth. Journal of Brand Management. . .

2022 Submissions

Full Length Book

(2022). Transhumanisms and Biotechnologies in Consumer Society. Akdevelioglu, D., Hansen, S., & Venkatesh, A.

(2022). SAGE Handbook of Digital and Social Media Marketing. Akdevelioglu, D., & Venkatesh, A.

Book Chapter

(2022). Wearable technologies, brand community and the growth of a transhumanist vision. Transhumanisms and Biotechnologies in Consumer Society. Akdevelioglu, D., Hansen, S., & Venkatesh, A.

(2022). Consumer Ties and Social Media Consumer Culture in Social Media Networks. SAGE Handbook of Digital and Social Media Marketing. Akdevelioglu, D., & Venkatesh, A.

Invited Keynote/Presentation

Perotti, V., Lagiewski, R., & Akdevelioglu, D. (2022). Learning from Social Media Reviews through Machine Learning: Identifying Vulnerable Consumer Experiences in Disasters. American Marketing Association Winter Conference.

Lavoie, R., & Akdevelioglu, D. (2022). How to "win" with competitive consumption experiences. Society for Consumer Psychology (SCP).

Akdevelioglu, D., Guzel, G., & Landers, M. (2022). This is not what I've ordered: Aesthetic Failure in Food Delivery Services. American Marketing Association Winter Conference.

Akdevelioglu, D., & Taltekin Guzel, G. (2022). Plating Experience: Covid-19 Pandemic and Disruptions of Food Consumption. Consumer Culture Theory Conference.

Akdevelioglu, D., & Taltekin Guzel, G. (2022). Food Delivery Failures and Consumer Responses: Covid-19 Pandemic and Disruptions of Food Consumption. Association for Consumer Research (ACR).

Invited Article/Publication

Akdevelioglu, D., Hair, N., & Clark, M. (2022). The Philosophical and Methodological Choices of Ethnographic Researchers in Online Communities. International Journal of Market Research. . .

Akdevelioglu, D., Ruvalcaba, C., & Schroeder, J. (2022). Stakeholders as Value Creators: The Role of Multi-level Networks in Employee Wellness Programs. Journal of Macromarketing. . .

2021 Submissions

Invited Keynote/Presentation

Thyroff, A., Hawkins, M., & Akdevelioglu, D. (2021). Thinking Big about Going Small: Conceptualizing Technology Miniaturization Consumption. 2021 Global Macromarketing Conference.

Invited Article/Publication

Akdevelioglu, D., Hansen, S., & Venkatesh, A. (2021). Wearable technologies, brand community, and the growth of a transhumanist vision. Journal of Marketing Management. . .

2020 Submissions

Invited Keynote/Presentation

Yang, S., Akdevelioglu, D., & Schroeder, J. (2020). Aesthetics of Food: The Role of Visual Framing Strategies for Influence Building on Instagram. Association for Consumer Research Annual Conference.

Akdevelioglu, D., & Kara, S. (2020). Competition versus Collaboration in Online Communities of Wearable Technologies. American Marketing Association Winter Conference.

Invited Article/Publication

Akdevelioglu, D., & Kara, S. (2020). An International Investigation of Opinion Leadership and Social Media. Journal of Research in Interactive Marketing. 14. 71-88.

2019 Submissions

Published Conference Proceedings

Akdevelioglu, D., & Ruvalcaba, C. (2019). Legitimation of Incentivized Wellness. Academy of Marketing Conference.

Akdevelioglu, D., & Yucel, G. (2019). Poor But Grateful: An Investigation of Low-Income Consumers Coping with Poverty. Association for Consumer Research Annual Conference.

Invited Keynote/Presentation

Akdevelioglu, D., (2019). Tactics of Circumvention: How to Evade CCT's Doppelgänger Brand Images as an Emerging Scholar. Consumer Culture Theory Conference.

Akdevelioglu, D., & Yucel, G. (2019). Poor But Grateful: An Investigation of Low-Income Consumers Coping with Poverty. Association for Consumer Research Annual Conference.

Akdevelioglu, D., & Ruvalcaba, C. (2019). Legitimation of Incentivized Wellness. Academy of Marketing Conference.

2018 Submissions

Published Conference Proceedings

Akdevelioglu, D., & Ruvalcaba, C. (2018). Does Network Structure Matter? The Effect of Network Ties and Value Creation Activity on Legitimation. Consumer Culture Theory Conference.

Invited Keynote/Presentation

Akdevelioglu, D., (2018). New Horizons in Analyzing the Evolving Social Media Data: Social Network Analysis. The Association of Internet Researchers (AOIR) Conference- Exploring the Shifting Sands: Accounting for Evolution in Analyzing Data from Social Media Platforms Workshop.

Akdevelioglu, D., & Ruvalcaba, C. (2018). Does Network Structure Matter? The Effect of Network Ties and Value Creation Activity on Legitimation. Consumer Culture Theory Conference.

2017 Submissions

Full Length Book

(2017). Routledge Handbook on Consumption. Akdevelioglu, D., & Venkatesh, A.

Book Chapter

(2017). Social Media Consumer as Digital Avatar. Routledge Handbook on Consumption. Akdevelioglu, D., & Venkatesh, A.

Published Conference Proceedings

Akdevelioglu, D., & Kara, S. (2017). Opinion Leadership and New Product Adoption in Social Media. 39th Annual ISMS Marketing Science Conference.

Akdevelioglu, D., & Venkatesh, A. (2017). Strength of Ties in Social Media Networks. Consumer Culture Theory Conference.

Akdevelioglu, D., & Braxton, D. (2017). The Role of Social Media Publics in Customer Experience. American Marketing Association Winter Conference.

Akdevelioglu, D., & Venkatesh, A. (2017). Consumer Ties and Social Media Networks. American Marketing Association Winter Conference.

Invited Keynote/Presentation

Akdevelioglu, D., & Kara, S. (2017). Opinion Leadership and New Product Adoption in Social Media. 39th Annual ISMS Marketing Science Conference.

Akdevelioglu, D., & Venkatesh, A. (2017). Strength of Ties in Social Media Networks. Consumer Culture Theory Conference.

Akdevelioglu, D., & Braxton, D. (2017). The Role of Social Media Publics in Customer Experience. American Marketing Association Winter Conference.

Akdevelioglu, D., & Venkatesh, A. (2017). Consumer Ties and Social Media Networks. American Marketing Association Winter Conference.

2016 Submissions

Published Conference Proceedings

Akdevelioglu, D., & Venkatesh, A. (2016). Consumer Ties in Social Media Networks. INSNA XXXVI Sunbelt Conference of the International Network for Social Network Analysis.

Akdevelioglu, D., & Venkatesh, A. (2016). Social Media, Social Networks and Marketing: A Cultural Approach to Strength of Ties. American Marketing Association Winter Conference.

Invited Keynote/Presentation

Akdevelioglu, D., & Venkatesh, A. (2016). Consumer Ties in Social Media Networks. INSNA XXXVI Sunbelt Conference of the International Network for Social Network Analysis.

Akdevelioglu, D., (2016). Social Media, Social Networks and Marketing: A Cultural Approach to Strength of Ties. American Marketing Association Winter Conference.

2015 Submissions

Published Conference Proceedings

Akdevelioglu, D., & Venkatesh, A. (2015). Cultural Approach to Tie Strength: Understanding Social Media Communities. Consumer Culture Theory Conference.

Invited Keynote/Presentation

Akdevelioglu, D., (2015). Cultural Approach to Tie Strength: Understanding Social Media Communities. Consumer Culture Theory Conference.