Duygu Akdevelioglu

Duygu Akdevelioglu

Assistant Professor
Saunders College of Business
Department of MIS, Marketing and Digital Business

2019 Submissions

Published Conference Proceedings

Akdevelioglu, D., & Ruvalcaba, C. (2019). Legitimation of Incentivized Wellness. Academy of Marketing Conference.

Akdevelioglu, D., & Yucel, G. (2019). Poor But Grateful: An Investigation of Low-Income Consumers Coping with Poverty. Association for Consumer Research Annual Conference.

Akdevelioglu, Duygu and Cecilia Ruvalcaba. "Legitimation Networks of Incentivized Wellness." Proceedings of the Academy of Marketing Conference. Ed. John Egan. LONDON, UK: n.p., Web. «

Invited Keynote/Presentation

Akdevelioglu, D., (2019). Tactics of Circumvention: How to Evade CCT's Doppelgänger Brand Images as an Emerging Scholar. Consumer Culture Theory Conference.

Akdevelioglu, D., & Ruvalcaba, C. (2019). Legitimation of Incentivized Wellness. Academy of Marketing Conference.

Akdevelioglu, D., & Yucel, G. (2019). Poor But Grateful: An Investigation of Low-Income Consumers Coping with Poverty. Association for Consumer Research Annual Conference.

Peer Reviewed/Juried Poster Presentation

Akdevelioglu, Duygu and Gul Yucel. "Poor but Grateful: An Investigation of Low-Income Consumers Coping With Poverty." Proceedings of the Association for Consumer Research. Ed. Lauren Block, Rajesh Bagchi, Leonard Lee. Atlanta, Georgia: n.p.. «

2018 Submissions

Published Conference Proceedings

Akdevelioglu, D., & Ruvalcaba, C. (2018). Does Network Structure Matter? The Effect of Network Ties and Value Creation Activity on Legitimation. Consumer Culture Theory Conference.

Invited Keynote/Presentation

Akdevelioglu, D., & Ruvalcaba, C. (2018). Does Network Structure Matter? The Effect of Network Ties and Value Creation Activity on Legitimation. Consumer Culture Theory Conference.

Akdevelioglu, D., (2018). New Horizons in Analyzing the Evolving Social Media Data: Social Network Analysis. The Association of Internet Researchers (AOIR) Conference- Exploring the Shifting Sands: Accounting for Evolution in Analyzing Data from Social Media Platforms Workshop.

2017 Submissions

Full Length Book

(2017). Routledge Handbook on Consumption. Akdevelioglu, D., & Venkatesh, A.

Book Chapter

(2017). Social Media Consumer as Digital Avatar. Routledge Handbook on Consumption. Akdevelioglu, D., & Venkatesh, A.

Published Conference Proceedings

Akdevelioglu, D., & Kara, S. (2017). Opinion Leadership and New Product Adoption in Social Media. 39th Annual ISMS Marketing Science Conference.

Akdevelioglu, D., & Venkatesh, A. (2017). Strength of Ties in Social Media Networks. Consumer Culture Theory Conference.

Akdevelioglu, D., & Braxton, D. (2017). The Role of Social Media Publics in Customer Experience. American Marketing Association Winter Conference.

Akdevelioglu, D., & Venkatesh, A. (2017). Consumer Ties and Social Media Networks. American Marketing Association Winter Conference.

Invited Keynote/Presentation

Akdevelioglu, D., & Kara, S. (2017). Opinion Leadership and New Product Adoption in Social Media. 39th Annual ISMS Marketing Science Conference.

Akdevelioglu, D., & Venkatesh, A. (2017). Strength of Ties in Social Media Networks. Consumer Culture Theory Conference.

Akdevelioglu, D., & Braxton, D. (2017). The Role of Social Media Publics in Customer Experience. American Marketing Association Winter Conference.

Akdevelioglu, D., & Venkatesh, A. (2017). Consumer Ties and Social Media Networks. American Marketing Association Winter Conference.

2016 Submissions

Published Conference Proceedings

Akdevelioglu, D., & Venkatesh, A. (2016). Consumer Ties in Social Media Networks. INSNA XXXVI Sunbelt Conference of the International Network for Social Network Analysis.

Akdevelioglu, D., & Venkatesh, A. (2016). Social Media, Social Networks and Marketing: A Cultural Approach to Strength of Ties. American Marketing Association Winter Conference.

Invited Keynote/Presentation

Akdevelioglu, D., & Venkatesh, A. (2016). Consumer Ties in Social Media Networks. INSNA XXXVI Sunbelt Conference of the International Network for Social Network Analysis.

Akdevelioglu, D., (2016). Social Media, Social Networks and Marketing: A Cultural Approach to Strength of Ties. American Marketing Association Winter Conference.

2015 Submissions

Published Conference Proceedings

Akdevelioglu, D., & Venkatesh, A. (2015). Cultural Approach to Tie Strength: Understanding Social Media Communities. Consumer Culture Theory Conference.

Invited Keynote/Presentation

Akdevelioglu, D., (2015). Cultural Approach to Tie Strength: Understanding Social Media Communities. Consumer Culture Theory Conference.