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Mark Kingsley

Melbert B Cary Professor

School of Design
College of Art and Design

585-475-6047
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Mark Kingsley

Melbert B Cary Professor

School of Design
College of Art and Design

Bio

Mark Kingsley is a designer, creative director and strategist with a wide range of experience and recognition. As Executive Strategy Director at Collins, he developed the new global positioning for Ogilvy and helped Equinox enter the luxury hotel business. At Landor, Mark was the global creative lead on the Citi account — overseeing everything from design, intranet development, workshops and global brand audits. Additionally, he was part of Ogilvy's Brand Innovation Group (BIG), created Hewlett-Packard advertising for Publicis & Hal Riney, and designed fragrance packaging at Cosmair. 

 

For over 17 years, his studio Greenberg Kingsley specialized in music and arts, creating several years of branding and advertising for Central Park SummerStage; products for the Guggenheim Museum store; and music packaging for John Coltrane, Pat Metheny, Quincy Jones, 10,000 Maniacs, Ginger Baker, Cassandra Wilson, Jewel and Yes. In 2001, his design work for Blue Note Records received a Grammy nomination. 

 

Working as Malcontent, Mark serves film makers, global advertising firms, fin-tech startups, arts organizations, living legends and Pulitzer Prize winners. Mark speaks and writes about design and branding, and is a faculty member in the School of Visual Arts Masters in Branding program. In 2016 he was profiled in Print Magazine as one of "56 Inspiring Designers Shaping Our World Today."

 

Mark was recently awarded the endowed Melbert B. Cary Professorship in Graphic Arts at the Rochester Institute of Technology. This is a two-year position which, besides holding classes, oversees and programs the Frederic W. Goudy Lecture Series.

Currently Teaching

GRDE-205
3 Credits
This course will focus on the development of graphic communication from prehistory through the present. This course will provide students with knowledge and understanding of the places, people, events; historical and cultural factors; and technological innovations that have influenced the practice of graphic design. Lectures are complemented by guest speakers, archive visits, videos, research projects, critical essay writing, and discussion.
GRDE-307
3 Credits
This course will provide students with conceptual, organizational, and aesthetic problem-solving methods to create unified and effective design systems, such as corporate identity systems, icon sets, poster and/or packaging series. Students will have an opportunity to synthesize graphic design principles from their previous courses into more advanced and in-depth projects. Research, concept generation, and relevant aesthetic principles will be emphasized. Presentation, writing, and professional skills will be a focus to prepare students for senior year coursework . Teamwork strategies and skills are implemented throughout the semester.
GRDE-412
3 Credits
In this course, students’ working knowledge of graphic design will culminate in a comprehensive capstone project. The content of each capstone project will vary depending upon each students' focus/direction and approval from their instructor. The students will build on previous course work. Process and in-progress development is shared via class presentations and a final public exhibition for dissemination. A final formal presentation is required.
GRDE-421
3 Credits
This course will provide an overview of branding and identity design. Processes, theories, design methods, brand strategies, positioning, touch-points, research, and management are introduced in creating comprehensive branding and identity systems. Case studies will provide students with historical context. Students will explore current and future trends related to branding.

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