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Market Feasibility Workshop

Wednesday, July 13, 2016 - 3:00 pm

Often, entrepreneurs start their ventures without having a significant understanding of the market environments into which they, and their businesses, are entering.  Blind entry into markets can be distressing for entrepreneurs who may be financially and mentally unprepared to deal with various start-up challenges, including nominal demand for one’s products and/or services.  Additionally, blind entry can also seriously cripple an entrepreneur’s ability to most efficiently and effectively begin the process of business development in order to start to earn revenue.

To address this issue, CUE will hold a market feasibility workshop which will train entrepreneurs to successfully perform the following tasks:

  1. Scan one’s environment to assess whether there is a market need for particular products and/or services
  2. Conduct free, or low-cost, research on the following topics relevant (and customized) to one’s business:
    1. Economic, political, legal, and regulatory environments
    2. Market Research, i.e. investigations to learn more about consumers’ needs and preferences
    3. Competitor Analysis

Participants will receive handouts to take home, which will include a list of online and offline resources to guide research activities.

To register, contact Yasmin Mattox, Program Assistant, at 


Phone: (585) 475-6199

Center for Urban Entrepreneurship
40 Franklin Street
Rochester, NY, 14604


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