Gijs Overgoor is an Assistant Professor of Marketing at the Department of MIS, Marketing, and Analytics in the Saunders College of Business at Rochester Institute of Technology.
He completed his Marketing PhD at the University of Amsterdam, under the supervision of Professor Willemijn van Dolen and Professor Bill Rand. He holds a Masters degree in Econometrics with a specialization in Big Data and Business Analytics. Gijs Overgoor spent most of his time during his PhD in the United States as a visiting scholar at Poole College of Management at NC State University.
In his research, Gijs Overgoor adopts a quantitative approach to marketing. He aims to solve marketing problems by applying techniques from AI and Econometrics. Gijs’ work has been published in International Journal of Research in Marketing and California Management Review and he was the finalist for the EMAC-AiMark Doctoral Dissertation Award 2022.
His research has received international press coverage from Business Insider and NPO. Gijs is also regularly invited to speak on podcasts such as Today in Digital Marketing or UpNext.
In the News
July 7, 2023
5 Sneaky Ways to Spot a Fake Amazon Review
The Penny Hoarder mentions research by Ali Tosyali and Gijs Overgoor, assistant professors in the Department of MIS, Marketing, and Analytics.
June 1, 2023
2022-23 Saunders Faculty and Staff Go Above and Beyond
Saunders College of Business recognizes the accomplishments of its outstanding employees throughout the 2022-23 academic year.
January 9, 2023
RIT, UCLA professors investigate whether all Amazon product reviews are real
Spectrum News talks to Ali Tosyali and Gijs Overgoor, assistant professors in the Department of MIS, Marketing, and Analytics, about their research into fake product reviews on Amazon.
Research Insights: How do you spot a fake Amazon review?
Ali Tosyali, Gijs Overgoor
New research by Saunders professors offers a way.