Many papers are available on Academia.edu: https://rit.academia.edu/JonathanSchroeder
Borgerson, J. and Schroeder, J. (2017), Designed for Hi-Fi Living: The Vinyl LP in Midcentury America. Cambridge, MA: MIT Press. https://www.designedforhifiliving.com/
Schroeder, J. E. (ed.) (2015), Brands: Interdisciplinary Perspectives, London: Routledge.
Warren, S., Bell, E. and Schroeder, J. (eds.) (2014), Routledge Companion to Visual Organization, London, Routledge.
Wu, Z., Borgerson, J. and Schroeder, J. (2013), From Chinese Brand Culture to Global Brands: Insights from Aesthetics, Fashion and History. Basingstoke: Palgrave Macmillan.
Schroeder, J. (ed.) (2013), Conversations on Consumption. New York: Routledge.
Schroeder, J. and Salzer-Mörling, M. (eds.) (2006), Brand Culture, London: Routledge.
Schroeder, J. Visual Consumption, 2002, New York: Routledge.
Selected Recent Articles
Borgerson, J. L. and Schroeder, J. E. (2018), Making Skin Visible: How Consumer Culture Imagery Commodifies Identity, Body and Society, forthcoming
Modrak, R. and Schroeder, J. (2017), Performing Skepticism through Parody: Re Made Company’s Media Critique, Afterimage: The Journal of Art and Media Criticism, 45, 2/3, 46-51.
Zhiyan, W., Luo, J., Schroeder, J. E., and Borgerson, J. (2017), Forms of Inconspicuous Consumption: What Drives Inconspicuous Luxury Consumption in China?, Marketing Theory, 17 (4), 491-516.
Schroeder, J. (2017), Corporate Brands in Perspective: A Typology, European Journal of Marketing, 51 (9/10), 1522-1529.
Anat Keinan, Sandrine Crener, Jing Xu, Janet Borgerson, Jonathan Schroeder, and Zhiyan Wu (2017), Shang Xia: The Creation of a Chinese Luxury Lifestyle Brand, Harvard Business School Case Study 517-032.
Pongsakornrungsilp, S. and Schroeder, J. (2017), “Consumers and Brands: How Consumers Co-create,” in Routledge Handbook on Consumption, Margit Keller, edited by Bente Halkier, Terhi-Anna Wilska, and Monica Truninger, London: Routledge, 89-101.
Borgerson, J. and Schroeder, J. (2017), “Hawaii: A Historical Exemplar of Audio Branding,” in Audio Branding: Using Sound to Build Your Brand, by Laurence Minsky and Collen Fahey, 162-170, London: Kogan-Page.
Iqani, M. and Schroeder, J. E. (2016), #selfie: Digital Self-portraits as Commodity Form and Consumption Practice, Consumption Markets & Culture, 19 (5), 405-415. http://www.tandfonline.com/doi/full/10.1080/10253866.2015.1116784
Kedzior, R., Allen, D. and Schroeder, J. (2016), The Selfie Phenomenon – Consumer Identities in the Social Media Marketplace, European Journal of Marketing, 50 (9/10), 1767-1772.
Schroeder, J., Borgerson, J. and Wu, Z. (2016), “A Brand Culture Perspective on Global Brands,” in Francesca Dall'Olmo Riley, Jaywant Singh and Charles Blankson, eds. The Routledge Companion to Contemporary Brand Management, 153-163.
Schroeder, J. E. and Borgerson, J. L. (2015), Critical Visual Analysis of Gender: Reactions and Reflections. Journal of Marketing Management, 31 (15/16), 1723-1731.
Schroeder, J. E. (2015), Communicating Identity/Consuming Difference. Consumption Markets & Culture, 18 (6), 485-489.
Schroeder, J. E., Borgerson, J. L. and Wu, Z. (2015), A Brand Culture Approach to Chinese Cultural Heritage Brands, Journal of Brand Management, 22 (3), 261-279.
Schroeder, J. (2015), “Brands, Photography, and Strategy,” in Susan Fournier, Michael Breazeale, and Jill Avery, eds. Strong Brands, Strong Relationships, New York: Routledge, 406-408.
Schroeder, J. E. (2015), “Brands and Branding,” in Wiley-Blackwell Concise Encyclopedia of Consumption and Consumer Studies, edited by Daniel Thomas Cook and Michael J. Ryan, New York: John Wiley and Sons.
Martin, K. N., and Schroeder, J. E. (2014), When Images Cause Trouble, Special Issue Introduction, Visual Communication Quarterly, 21, 184-185.
Schroeder, J. E. (2014) “Semiotics,” in Wiley Encyclopedia of Management 3rd ed, edited by Cary Cooper, Volume 9. New York: John Wiley and Sons.
Schroeder, J., Borgerson, J. and Wu, Z. (2014), “A Brand Culture Approach to Brand Literacy: Consumer Co-creation and Emerging Chinese Luxury Brands,” Advances in Consumer Research, 42, 366-370.
Wu, Z., Borgerson, J. and Schroeder, J. (2013), A Brand Culture Approach to Chinese Branding in the Global Marketplace, World Financial Review, November-December, 29-31.
Schroeder, J. E. (2013), Snapshot Aesthetics and the Strategic Imagination, In Visible Culture, 18 (Spring), online: http://ivc.lib.rochester.edu/snapshot-aesthetics-and-the-strategic-imagination/
Sullivan, K., Gosling, J. and Schroeder, J. (2013), On Being Branded, Scandinavian Journal of Management, 29, 121-122.
Schroeder, J. E. (2012) “Style and Strategy: Snapshot Aesthetics in Brand Culture,” in Imagining Organisations: Performative Imagery in Business and Beyond, C. McLean, P. Quattrone, F-R. Puyou, and N. Thrift (eds.), London: Routledge, 129-151
Zwick, D. and Schroeder, J. E. (2012) “Stock Trading in the Digital Age: Speed, Agency, and the Entrepreneurial Consumer,” in The Digital Consumer, Russell Belk and Rosa Llamas (eds.), New York: Routledge.
Pongsakornrungsilp, S. and Schroeder, J. E. (2011), Understanding Value Co-creation in a Co-consuming Brand Community, Marketing Theory, 11 (3), 303-324.
Schroeder, J. E. (2011), “Brand Culture,” in Concise Encyclopedia of Sociology, George Ritzer and J. Michael Ryan, ed, Oxford: Wiley-Blackwell, 41-42.
Campbell, N. and Schroeder, J. E. (2011), “Visual Culture,” in Encyclopedia of Consumer Culture, D. Southerton, ed. Thousand Oaks, CA: Sage.
Schroeder, J. E. and Borgerson, J. L. (2011), “Packaging Paradise: Organizing Representations of Hawaii,” in A. Prasad, ed., Against the Grain: Advances in Postcolonial Organization Studies, Copenhagen: Copenhagen Business School Press.
Schroeder, J. E. (2011) “Value Creation and the Visual Consumer,” in Beyond the Consumption Bubble, K. Ekström and K. Glans, eds, London: Routledge, 137-148.
Puntoni, S., Schroeder, J. E. and Ritson, M. (2010), Meaning Matters: Polysemy in Advertising, Journal of Advertising, 39, 51-64.
Buchanan-Oliver, M., Cruz, A. and Schroeder, J. E. (2010), Shaping the Body and Technology: Discursive Implications for the Strategic Communication of Technological Brands, European Journal of Marketing, 44, 635-652.
Patterson, M., and J. E. Schroeder (2010), “Borderlines: Skin, Tattoos, and Consumer Culture Theory.” Marketing Theory, 10.3, 253-267.
Zhiyan, W., J. Borgerson, and J. Schroeder (2010), “Fashion Systems and Historical Culture in the Development of Chinese Global Branding.” Advances in Consumer Research, 199-201
Schroeder, J. E. and Fillis, I. (2010), “Aesthetic Leadership”, in Political and Civic Leadership: A Reference Handbook, Richard Couto, ed. London: Sage, 1063- 1070.
Borgerson, J., Schroeder, J. E., Escudero Magnusson, M. and Magnusson, F. (2009), Corporate Communication, Ethics, and Operational Identity: A Case Study of Benetton, Business Ethics – A European Review, 18, 209-223.
Schroeder, J. E. (2009), The Cultural Codes of Branding, Marketing Theory, 9, 123-126.
Schroeder, J. E (2008), “Fetishization,” in International Encyclopedia of Communication, vol. 4, W. Donsbach, ed., Oxford: Wiley-Blackwell, 1803-1808.
Internet Content - A Sample
Borgerson, J. L. and Schroeder, J. E. (2017), Visions of Hi-Fi Life in Midcentury Media: The LP as Pedagogical Object, London School of Economics, Media@LSE Working Paper #44. http://www.lse.ac.uk/media@lse/research/mediaWorkingPapers/home.aspx
“Vintage Vinyl can Tell us About Cold War Tensions and Cultural Diplomacy,” [Jonathan Schroeder and Janet Borgerson], 2017, London School of Economics, American Politics and Policy blog, http://blogs.lse.ac.uk/usappblog/2017/02/27/vintage-vinyl-can-tell-us-about-cold-war-tensions-and-cultural-diplomacy/
“Shanghai Tang: China’s Aspiring Global Fashion Brand,” [Jonathan Schroeder, Janet Borgerson, and Zhiyan Wu], 2015, China Policy Institute Blog, hosted by Nottingham University, https://blogs.nottingham.ac.uk/chinapolicyinstitute/
“Adventures in Sound: A Grand Tour on Vinyl,” [Janet Borgerson and Jonathan Schroeder] 2014, Material World Blog, hosted by New York University. http://www.materialworldblog.com/2014/04/adventures-in-sound-a-grand-tou...
“Music for Gracious Living: Learning about Lifestyle from LPs,” [Janet Borgerson and Jonathan Schroeder] 2013, Material World Blog, hosted by New York University. http://www.materialworldblog.com/2013/02/music-for-gracious-living-learning-about-lifestyle-from-lps/
“Packaging Paradise: Sonic Branding of the South Pacific” [Janet Borgerson and Jonathan Schroeder] 2008, Material World Blog, hosted by New York University. http://www.materialworldblog.com/2008/04/packaging-paradise-sonic-branding-of-the-south-pacific/
“The Pleasures of the Used Text: Revealing Traces of Consumption,” [Janet Borgerson and Jonathan Schroeder] 2007, Material World Blog, hosted by New York University. http://www.materialworldblog.com/2007/04/the-pleasures-of-the-used-text-...