Mike Johansson

Mike Johansson

Senior Lecturer in Communication
585-475-4413
3170 Eastman Hall

Mike Johansson spent 20+ years in various capacities for media companies in New Zealand, Australia, Britain and the United States before joining the Department of Communication in 2009.

Among his achievements in the business world: He won two fellowships to the Poynter Institute in St. Petersburg, Fla. (for publication design and media ethics studies), was one of 12 UC-Berkeley Digital Journalism Fellows in 2003 and in 2004 founded insider, a free print weekly and website for 20-somethings in Rochester.

In addition to teaching, speaking and writing about social media, public relations and advertising he consults and speaks on social media outside of RIT. As faculty advisor for the RIT chapter of the Public Relations Student Society of America (PRSSA) he also runs the PR Practicum, a 1-credit course designed to give additional PR experiences to students. 

In Spring 2017 he was one of three instructors in a first for RIT - a one-semester, nine-credit Immersion called The Meaning of Things in Three Objects - a critical thinking course.  In 2018 he developed an edX-RITx course 'Critical Thinking & Problem Solving'.

Degrees/Certifications

M.A. in Newspaper Journalism, Syracuse University
Master Certificate in Integrated Online Marketing, University of San Francisco

Positions Held

Faculty Advisor to the RIT chapter of the Public Relations Student Society of America (PRSSA)
Member of RIT’s campus-wide Social Media Task Force
Affiliate of RIT's MAGIC Center

Courses offered

  • Public Relations
  • Public Relations Writing
  • Copywriting & Visualization
  • Reporting in a Specialized Field (Social Media)
  • PR Practicum 
  • Special Topic (Social Media for PR)
  • Seminar in Social Media Marketing
  • Critical Practice in Social Media
  • Advanced Social Media
Degrees: 
M.A., Syracuse University; Master Certificate, University of San Francisco
Publications: 

Organizer of two day-long Social Media and Communication Symposium events for the Department of Communication (2010 and 2011) that featured national speakers and regional panels on how social media are changing the various communication disciplines

Frequent source for media on the role and impact of social media

Social media strategy counsel (volunteer) at the Ad Council of Rochester’s Roundtable for Non-Profits (and speaker at two Ad Council events)

Marketing Board member for the Susan B. Anthony Historical House in Rochester, N.Y.

Member of the Public Relations Society of America (PRSA) and contributor to its publications