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Graduate Program

Applied Professional or Technical Courses

E. Philip Saunders College of Business

MKTG -761 - Marketing Concepts
This course examines the process involved in the creation, distribution and sale of products and services. The objectives of the course are to introduce students to the tasks and decisions facing marketing managers and to the elements of marketing analysis including customer analysis, competitor analysis, and company analysis. The course is structured around the managerially controllable elements of product, price, promotion and distribution, plus the interrelationships of these elements, within the context of a changing business environment. (0105-761) Credit 3

MKTG -766 - Marketing in Global Business
This course has a specific focus on the international marketing challenges facing firms operating in developing and developed country markets. Topics will include an examination of the international environment and its impact on marketing decisions, international pricing and promotion, product-market entry and penetration strategies, and how to organize international marketing operations for maximum effectiveness. (0105-761) Credit 3

MKTG -767 - Advertising and Marketing Communications
An in-depth view of tools of advertising, sales promotion, public relations, personal selling, direct marketing and Internet marketing. Basic concepts of advertising using print, broadcast, Internet and outdoor media are studied. Planning, budgeting and the roles of advertising agencies are also covered. Students develop a comprehensive promotion plan beginning with the marketing strategy and ending with implementation and evaluation. The project, in which the student plans and prepares a promotion/advertising campaign for a product or service in consultation with the instructor is an integral part of the course. Credit 3

MKTG -772 - Marketing on the Internet
This course is designed to expose students to the many ways in which marketing concepts and strategic marketing issues can be enhanced through effective use of the internet and related technologies. The course focuses on both business to consumer and business environments. Specific attention is given to the understanding and implementation of on-line competitive advantage through successful brand management, effective competitive intelligence and the pursuit of a customer focused digital marketing mix. The course emphasizes practical application in the form of research papers and real world domestic and international consultancy assignments. (0105-761) Credit 3

MGMT -740 - Organizational Behavior & Leadership
This course examines why people behave as they do in organizations and what managers can do to improve organizational performance by influencing people’s behavior. Students will be exposed to the ways in which organizations and their members affect one another and to different frameworks for diagnosing and dealing with problems in organizational settings. Topics include motivation, team building, conflict resolution, leadership, organizational change, and managing organizational cultures. Credit 3

MGMT -741 - Managing Organizational Change
This course examines the various theories and approaches currently used by behavioral science practitioners to assist organizations in implementing change. The features of successful change in organizations will be discussed, with an emphasis on the structural, technological, motivational, interpersonal, and social aspect of organizational change. Other topics include methods of managing the change process in organizations, overcoming resistance to change, the role of the change agent, organizational restructuring and business process re-engineering. (0102-740) Credit 3

MGMT -742 - Introduction to Technology Management
This course is an introduction to the technological process in organizations and the factors, both internal and external, that influence the rate, timing and success of industrial innovations. The interrelationship between science and technology and the importance of these two disciplines on the process of technological innovation is examined. Also discussed is the process of R&D management, the strategic management of technology, the dynamics of technology life cycles and organizational influences on engineering and manufacturing processes. (0102-740 for business majors; permission of instructor for students in other colleges) Credit 3

MKTG -778 - Commercializing and Marketing of New Products
This course emphasizes the marketing and product strategy-related activities required to create, develop and launch successful new products. Topics covered include identifying the market opportunity for new products, defining the product strategy, understanding customer requirements, developing and updating the product business plan, marketing's role in the firm's product development process, developing the marketing plan for launching new products, and managing the product life cycle. The course emphasizes best practices in marketing-related activities required for successful new product commercialization. Credit 3

College of Imaging Arts and Sciences

PPRT -703 - Cross Media Workflow
This course is designed to expose students to all the elements needed to master a cross media workflow project. It will introduce students to concepts and laws around copyright and intellectual property and will explore ways companies create and utilize digital asset management systems. Emerging industry and ISO standards for each of the fields will be presented. Hands-on exercises, conducted outside of class, will complement lectures to broaden the understanding of the various topics. Credit 3

PPRT -741 - Digital Printing and Publishing
This course provides students with an opportunity to learn the principles and applications of digital printing. Technical aspects of the major digital print engines and comparison of digital printing to conventional printing processes will be presented. The strategic use of digital printing will be emphasized from a digital workflow standpoint. Variable data personalization and on-demand printing will be studied from both technical and marketing perspectives Credit 3

PPRT -742 - Printing Industry Trends and Issues
This course presents a detailed analysis of the trends and issues related to the printing industry. It provides an in-depth look at key technologies as well as business and related issues which contributes to the student's fuller understanding of the technology and the issues affecting print communication. This course prepares students for successful careers by providing insights into the nature and scope of the major challenges facing industry managers and leaders. Research and survey projects help to focus the student's understanding of the industry. Credit 3

PPRT -743 – Perspectives on Contemporary Publishing
An overview of contemporary book, magazine and newspaper publishing with  emphasis on comparative editorial, production, circulation and marketing  strategies. Advantages and disadvantages of the various kinds of publishing  are discussed relevant to meeting the needs of society. Cost structures of the various publishing industries are explored, as are strategies of new acquisitions. Credit 3

B. Thomas Golisano College of Computing and Information Sciences

HCIN-610 Foundations of Human-Computer Interaction Human-computer interaction
(HCI) is a field of study concerned with the design, evaluation and implementation of interactive computing systems for human use and with the study of major phenomena surrounding them. This course surveys the scope of issues and foundations of the HCI field: cognitive psychology, human factors, interaction styles, user analysis, task analysis, interaction design methods and techniques, and evaluation. This course will focus on the users and their tasks. Class 3, Lab 0, Credit 3 (F, Su)

HCIN-660 Fundamentals of Instructional Technology
encompasses the basic processes for developing and delivering instruction. Instructional Systems Design (ISD) is a well-established methodology for describing knowledge and skills and developing instructional systems to effectively conveying knowledge. This course enables the student to be able to plan, organize, and systematically develop instructional materials. The course uses an ISD model to analyze, design, deliver, and evaluate instruction. ( Prerequisite: None) Class 3, Lab 0, Credit 3 (F)

HCIN-661 Interactive Courseware
Computer software that teaches is referred to as courseware. This course is a continuation of HCIN-660 that transitions from "general" Instructional Design into the actual application of these principles in a computer-based environment. Although the basic principles of instructional design hold true in all media environments, using these teaching and learning principles is somewhat different when developing instruction that will be delivered by computer. This course teaches procedures that have already been successful in the design and development of courseware. ( Prerequisite: HCIN-660, ISTE-121 or ISTE-331) Class 3, Lab 0, Credit 3 (Sp)

ISTE-645 - Foundations of Web Technologies I
This class provides an introduction to Internet and web technologies. Topics include an introduction to the Internet and basic Internet technologies (including, but not limited to: SSH, SFTP, UNIX, XHTML, CSS, Client-Side programming, and web site publishing). (ISTE-121 Comp Prob Solve Info Domain II or equivalent) Class 3, Lab 0, Credits 3 (Sp)

College of Liberal Arts

PUBL-700 - Readings-Public Policy
The course exposes students to a wide range of important public policy texts. Students will gain an understanding of how - policy analysis, the policy process, culture and values, and public administration - impact science and technology policy. Policy analysis is an interdisciplinary endeavor, and students will be introduced to the many different ways in which disciplines approach science and technology policy problems. Class 3, Credit 3

PUBL -708 - Technological Innovation and Public Policy
Technological innovation, the incremental and revolutionary improvements in technology, has been a major causal factor for economic growth and social and political change. This course will introduce generic models of innovation that span multiple sectors including: energy, environment, bio- and information technologies. The course will then analyze how governments choose policies to spur innovation. (Graduate standing) Class 3, Credit 3

PUBL -709 - Public Administration & Management
This course provides an introduction to the fields of public administration and public management. It is a survey course which covers topics such as bureaucratic behavior, program implementation, and recent innovations in management of public organizations. (Graduate standing) Class 3, Credit 3

PUBL -710 - Information & Communication Policy
This course examines how federal and international policies are developed to influence innovation of information and computer technology. In particular the course will examine such topics as privacy, freedom of speech, intellectual property rights, access to information technology, and regulation of the Internet. (Graduate standing) Class 3, Credit 3

College of Applied Science and Technology

SERQ-770 Breakthrough Thinking, Creativity, and Innovation
This course will provide students with the opportunity to apply new innovation methods/techniques including Purpose Expansions, Biomimicry, TRIZ, Synectics, and Ideation methodologies to assist organizational leadership to solve significant problems, institute profound decisions, and achieve continuous change in service organizations. Class 3, Credit 3 (Fall, Spring, Summer Semester)

HLTH-710 Health Governance and Economics
This course will review how health care law is created and promulgated from policy to regulations. Examination of specific laws that govern all health care in the USA will be reviewed as well as discussion of regulatory dynamics, the legislative process and regulatory trends in the United States. Emphasis will be placed on strategy development to respond to regulations including advocacy as a response to regulation interpretation and enforcement. Health economics overview will include an explanation of how health care economics are unique in the world of economics and who the major stakeholders are within health care economics including their motivation and reward systems. Given this knowledge strategies will be developed to deal with real and hypothetical challenges facing health care today from a legal and economic perspective. Class 3, Credit 3 (Fall, Spring)

HLTH-720 Health Systems Planning.
The goal of the Health Systems Administration department is to prepare students for leadership positions within health care. One area student's may chose to gain strategic skills in is the area of health systems planning. This course will assist in this endeavor, providing students the opportunity to develop and actualize a plan, in measurable terms, and integrate the leadership of the governing board in actualizing the plan. (HLTH-710 Health Governance and Economics, HLTH-715 Reinventing Health Care; HLTH-717 Bioethics) Class 3, Credit 3 (Fall, Spring)

HLTH-717 Bioethics
This course will provide students with an ethical framework consisting of knowledge of the principle theories and moral philosophers and their methods to approach decision making. Ethics will be further explored giving consideration of cultural norms and how this influences societal ethical decision making; a review of the ethics of the professions of health care; information about gaining access to the organizations ethical principles and an understanding of personal ethics. Using these as a foundation personal and professional ethics will be explored, developed and a decision making rationale developed through a sequence of exercises requiring ethical decision making related to finance, human resources, clinical issues and personal morality. Class 3, Credit 3 (Fall, Spring, Summer)

HLTH-715 Reinventing Health Care
This course discusses reinventing health care in our country. Specifically the course will review the current status of American health care including research into population demographics and health and the concept of wellness and prevention. Following this a review of international health care models will occur to consider best practice as alternative care models for consideration for the US. Third the students will develop, for their area of interest and expertise a strategy for incremental or radical innovation in how we provide health care to our constituents. Class 3, Credit 3 (Fall, Spring)

HLTH-745 Healing Cultures within Health Organizations
This course centers on the leadership's responsibilities and behaviors necessary to re-design the organizational culture to provide healing hospitalitythroughout the workforce within health care. A key to providing hospitable service is to develop the infrastructure or culture to support what the front line staff is expected to deliver. Hospitality is a belief that goes well beyond a mission. This is the lens that all decisions, policies, procedures must be centered on for the hospitality mindset to be woven into every aspect of the entire organization. This healing orientation helps reduce patient's stress and reinforce comfort care and will become an integral mission of each employee. (HLTH-710 Health Governance and Economics; HLTH-715 Reinventing Health Care; HLTH-717 Bioethics) Class 3, Credit 3 (F, Su)