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Graduate Program

Past Master’s Theses


Rosa Arnone, "The Omnichannel Marketplace: A Look at Modern Consumers, " June 2017

Jennifer L. Freer, "A Content Analysis of News Source Characteristics Within Broadcast News Stories Concerning the Financial Crisis Between September 8, 2008 - December 31, 2008," July 2017

Andrew James, "Searching for Color in Black & White: Epistemic Closure, the RIT Archives, and the Colonial Roots of White Invisibility," August 2017

Amanda Kearney, "Uses and Gratification of Posting Selfies on Social Media," October 2017

Michelle Maura Fernandez, "What is the Relationship Between Conflict Management and Employee Empowerment? A Message Design Logic Perspective and its Importance for Managers and Supervisors," July 2017

Katherine E. Milburn, " A Right to Record: An Analysis of the Legal Issues Surrounding Cell Phone Videos of Police Violence," November 2017

Morgan Neal, "Instagram Influencers: The Effects of Sponsorship on Follower Engagement With Fitness Instagram Celebrities," December 2017

Anita Raghuraman, "Entry-Level Employees' Views of the Skills Gap in Digital Marketing," February 2017

Paula R. Rodriguez, "Effectiveness of YouTube Advertising: A Study of Audience Analysis," May 2017

Diana H. Solt, "Parents' Perspectives: How They Use Behavior Modification Techniques With Toddlers Aged 1-3," May 2017


Jeannine Alsous, "Interracial Advertising: A Comparative Analysis on YouTube Comments on a Controversial Interracial Commercial," December 2016

Christian J. Bunce, "The Effect(s) of Media on the National Football League," December 2016

Deseree L. P. Cain-Arzu, "A Look at The Reporter and Amandala in Belize 2010-2014," May 2016

Boyao Dai, "Investigating Visual Differences Between Japanese and American Animation," December 2016

Karen De la Rosa Herrera, "Music Uses and Gratifications Among Youth," January 2016

Gigina A. Giorgi, "Putting Your Best Face Forward: A Critical Visual Analysis of Gay Advertising Images and Self-Branding on Grindr," December 2016

Connor Lamb, "Men in Vogue: A Visual Analysis of the Male Gender on American Vogue Covers," May 2016

Jessica F. McGinn, "The Analysis of Consumers' Affective Responses to Brand Presentation, Awareness, and Loyalty: A Contemporary Development in Selecting Media Channels," July 2016

Meghan Moran, "Live-Action and Animated Disney Films: An Analysis of Themes and Family Structures Over Time," November 2016

Zoilo Pimentel, "How the Academy Awards Influence Audience Perception of a Film," April 2016

Nicole Dorothy Irene Scott, "Beyond the Surface: An Analysis on the Journalistic Reporting of Native American Issues," October 2016

Michelle Spang, "An Examination of Uses and Gratifications of Utilitarian and Experiential Online Shoppers," December 2016

Kirk M. Winans, "Framing of Skill Problems," August 2016

Qinjin Yang, "Selfie Usage in Marketing Between Companies and Consumers," November 2016

Ashley Zeh, "Connecting for Better Health: Discovering Differences in Self-Reported Preference in the Environment of Social Media in Healthcare Communications," July 2016


Luke Auburn, "Don't Train in Vain: An Enterprise Information System Implementation Training Strategy," May 2015

Lindsay Case, "Communicating Vaccination Information on Facebook Utilizing the Health Belief Model," December 2015

Jillian Elizabeth Seaton Ference, "Uncomfortably Numb: News Media's Effects on Generational Perceptions of Cancer Prevention," May 2015

Daniel Patrick Gallagher, "The Look of Fiction: A Visual Analysis of the Front Covers of The New York Times Fiction Bestsellers," October 2015

Michell Patricia Garcia Mera, "Effects of Persuasive Communication on Intention to Save Energy: Punishing and Rewarding Messages," December 2015

Krystle N. Jones, "The Self-Reported Reasons for Self-Disclosure and Uncertainty Reduction Strategies Used in Romantic Online Dating Relationships Compared to Face-to-Face Dating Relationships," June 2015

Maria T. Olivo, "Visualizing the News: An Analysis of a Year in Interactive News from The New York Times and The Washington Post," November 2015

Marissa Pixley, "Facebook Face-ism: Perception of Competency in Social Media Profile Images and its Relationship to Gender," January 2015

Leslie S. Ramirez Soto, "Media Influence and Third-Person Effect on Perception Formation About Immigrants in the State of New York," November 2015

Kimberly Reeb, "'What's Race Got to do With It?' An Investigation into the Differences Between Self-Reported Television Exposure and Self-Reported Attitudes Towards Interracial Dating," June 2015

Carolina Rondon Diplan, "Consumers' Communication Channels Preferences: High-Stake Versus Low-Stake Brands," November 2015

Alyxandra Sherwood, "(Re)Connecting With Listeners: How Radio Stations are Reaching Beyond the Dial (and Their Competitors) to Connect With Their Audience," August 2015

Morgan L. Tucker, "Communication Considerations and Relational Dialectical Tensions Experienced by University Sign Language Interpreters," May 2015

Vanessa Veras Victoria, "Consistency and Inconsistency in Celebrity Endorsements," December 2015


Maansi Aurora, "Online Social Communities Through the Lens of Polyvore," June 2014

Joseph D. Blosenhauer, "From Apologia to Benoit: An Empirical Test of Image Restoration Strategies," February 2014

Amanda M. Carlino, "A Different Sort of Normal: Critical Analysis of Five Lesbian Characters' Coming-out Narratives on Contemporary Television Shows," March 2014

Maria Cataldo, "Cyberdemocracy: Assessing the European Parliament," October 2014

Casey Lynne Conklin, "Promised Versus Actual College Experiences: The Role of Social Media in Pre and Post-enrollment Experiences," January 2014

Lisa M. Janos, "The Use of Visual Metaphors in Print Advertisements," November 2014

Erica MacArthur, "More Than a Library: An Outline for an Integrated Marketing Communications Campaign," February 2014

Solange M. Mercedes Checo, "Analysis of the Correlation Between Media Consumption Behavior and Cultural Adaptation of International Students in the United States," December 2014

Laura Nunez Quero, "Comparative Analysis of Intercultural Communication Apprehension Displayed by International Students in the US Interacting with American Students and Other Internationals," December 2014

Sarah Exley Ozimek, "Museum Visitors' Perceptions of Mobile Games: A Case Study," August 2014

Meg Miller Taber, "Use of Mobile Technology Among Museum Visitors: A Case Study," August 2014

Chyna Teresa Trible, "An Examination of NFL's 'A Crucial Catch' Campaign: NFL Athletes as Disease Prevention Advocates," December 2014

Kurt A. Wirth, "Understanding the Relationship Between Social Media, Fanship, and Behaviors in Collegiate Athletics," February 2014


Lisa Nicole Barber, "Digital Divide Déjà Vu: Examining Second-level Digital Literacy," December 2013

Larissa Bolalek, "News Source Preferences and News Source Credibility among College Staff, Faculty, and Students," December 2013

Malwina A. Buldys, "Examination of Interactive Experience: Construction of Physical and Social Presence in Virtual Environments," February 2013

Ivonna Cabrera Torres, "Online News-Seeking Behavior among Three Generational Cohorts: Baby Boomers, Generation X, and Generation Y," December 2013

Bryan C. Christiansen, "Effects of Reputation and Aesthetics on the Credibility of Search Engine Results," August 2013

Mary Elizabeth Quirk Cort, "The Power of Lyrical Protest: Examining the Rhetorical Function of Protest Songs in the 2000s," December 2013

Eilin Aimée Diaz Fondeur, "Greeting Message, Voice Intonation, and Reward Offered in Telemarketing Calls," December 2013 

Richard Dillio, "Different Scores: Video Gamers' Use of Amateur and Professional Reviews," December 2013

Rianne C. Farrugia, "Facebook and Relationships: A Study of How Social Media Use is Affecting Long-Term Relationships," September 2013

Melissa Greco Lopes, "Actors and Athletes on Trial: A Textual Analysis of Two Scandals in the 1920s," March 2013 

Ruth Harvie, "Veteran Identity and Gender Representation: A Critical Visual Analysis," December 2013

Jessica Hooper, “Internet Marketing Trends: An Analysis of Website and Social Media Use in New York State’s Equine Industry,” February 2013

Julian Koegel, "Use, but Pay? Factors Affecting the Adoption of News Websites among Young Adults," August 2013

Mohd Adam Mahadi, "A Case Study of Religious Engagement Online: How Malaysian Muslim Students Access Islamic Information," April 2013 

Lauren Palmieri, "Celebrity Endorsements in Print and Twitter: Comparing Brand Name Memorability and Credibility," December 2013

Elizabeth G. Roach, "Volunteer Communication and Media Richness: Recruiting, Communicating with, and Retaining Volunteers," August 2013

Abel B. Rondón López, "User Preferences for Accessing Online Content through Desktop, Laptop, and Handheld Devices," November 2013

Kathryn Runyan, "A Content Analysis of Advertisements in The Fra and Craftsman Magazines, 1908-1916," December 2013 

Joel Skelton, "Persuasion in Antiquity: A Content Analysis of Ptahhotep's Maxims and Lao Tzŭ’s Tao Te Ching," November 2013


Steven R. Bodnar, “Getting Attention for a Ceramic Art Exhibition: A Case Study of a Nonprofit’s Promotional Campaign,” October 2012

Jessica Francis, “A Case Study of Edwin Howard Armstrong’s Public Relations Campaign for FM,” December 2012

Amanda B. Kelley, “Facebook and Print Magazines: A Study on the Benefits of Single- and Cross-Media Advertising,” May 2012

Jonathan Maxwell Mertel, “Credibility on Cable News: An Examination of the Factors that Establish Credibility in Newscasters,” March 2012

Gabriela Sosa Lamarche, “The Relationship between Cross-media Usage and Brand Recall in Advertisements: A Test of Customer Engagement with Print and Digital Magazine Advertisements,”  November 2012

Pin Ju Su, “Mediated Voyeurism on Social Networking Sites: The Possible Social Needs and Potential Motivations of the Voyeurs on Facebook,” March 2012


Kristen Curtze, "Reading on the Internet: The Presentation of Online News Articles and Its Relationship to Reader’s Recall and Comprehension," January 2011

Rebecca Delaney, “Consumers’ Self-Image Response to Gender Portrayal in Advertising Images,” November 2011

Christine Foster, “Athletes who Tweet: Differences in Audience Perceived Credibility between Journalists and Athletes’ Twitter Accounts,” July 2011

Natasha L. Hibbert, “Family Communication Patterns and African-American Adolescent Females' Self-Reported Use of Condoms,” October 2011

Heidi E. Huntington, “Digital Media in Education: Expanding the Technology Acceptance Model,” July 2011

Bonnie Joy McCracken, “Are New Media Credible? A Multidimensional Approach to Measuring News Consumers’ Credibility and Bias Perceptions and the Frequency of News Consumption,” May 2011

Aisha O’Mally, “Exemplar versus Base Rate Information Messages: Effect on Africa-Americans’ Intentions toward Signing a Donor Card,” June 2011

Louis Perez, “Visual and Textural Appeals in Banner Advertising: A Content Analysis,” July 2011

Christine E. Phelps, "Parasocial Relationships and Social Media Usage,” November 2011

Rachel Provenzano, “The Relationship Between Self-Reported Strength of Parasocial Interaction and Perception of World Stability,” April 2011

Kunal Puri, “Differences in Aggression as a Relationship between Sex and Levels of Video Game Playing,” November 2011

Merridith Smith, “Culturally Sensitive Document Design for an Eastern Asia Audience: Comprehension and Preference,” August 2011

Jenna K. Williams, “Opening Doors or Creating Barriers?: The Influence of Interpreters on Levels of Communication Apprehension among Deaf and Hard-of-Hearing Students,” August 2011

Jeanne Yamonaco, “War Letters: A Thematic Approach and Comparison of Military Letters from World War II and the Vietnam War,” November 2011


Molly Ambrogi-Yanson, "International News Coverage Online as Presented by Three News Agencies," July 2010

Nicholas Cheong, “Psychographic Factors and Prospective Students’ Use on Interactive Features on Admission Websites of Institutes of Higher Education,” July 2010

Shirley A. Cox, “Online Social Network Member Attitude Toward Online Advertising Formats,” February 2010

Lindsay Elliott, “Predicting Someone’s True Identity: Linguistic Norm and Cues in Online Personal Advertisements,” Dec 2010

Julie Johnson, “Marketing Special Academic Events to College Professors and Students,” October 2010

Tina A. Marsh, “In Search of Local News: How Readers’ Desire for Information and Entertainment Predicts their Choice of Online or Print Local News,” September 2010

Joshua J. Myers, “New Findings for Contemporary Marketing to Black Men: A Content Analysis of Alcoholic Beverage Ad Appeals from Ebony and GQ Magazines,” September 2010

Matthew Shand, “Beginning, Persisting, and Ceasing to Play: A Stage Uses and Gratifications Approach to Multiplayer Video Games,” January 2010

Jason Soon, “Did Facebook Absorb Freewill? The Role of Peer Pressure in the Rise of Facebook,” July 2010

Christen M. Steinkamp, "Motivations and Preferences for Watching Television Online Among College Students," March 2010


Jessica S. Cole, "Effect of the Internet on Reading Fiction Books for Enjoyment and Potential Interest in the Integration of the Two Media," December 2009

Matthew Dana, “Big-Screen Aftershock: How 9/11 Changed Hollywood’s Middle Eastern Characters,” April 2009

David P. Keppel, "Adverse Advertising: The Impact Advertisements have on Webpage Content Retention," November  2009

Tess Kittelberger, “The Relationship between Hotel Managers’ Communication Styles and Subordinate Employee Attitudes and Personal Relationships,” January 2009

Jeffrey Mason, “Racial Framing in the 2008 Presidential Election: A Content Analysis of Geographically Diverse Newspapers and the Framing of Barack Obama,” May 2009

Lydia S. Palmer, “The State of Media Education Implementation in Rochester, NY K-12 Schools,” August 2009

Katherine Robert, “Assessing the Occurrence and Value of Interactive Features on Admissions Web sites: What Students and Admissions Professionals Say is Most Important,” January 2009

Timothy D. Wells, “Evaluating the Effect of Peer Feedback on the Quality of Online Discussions,” May 2009


Jessica Drake, “Spiral of Silence, Public Opinion and the Iraq War: Factors Influencing One’s Willingness to Express their Opinion,” December 2008

Katelyn Ecker, “Mobile Phones as a Social Medium for the Deaf: A Uses and Gratifications Study,” August 2008

Zeljka Hadija, “Perceptions of Advertising in Online Social Networks: In-Depth Interviews,” January 2008

Megan L. Hilts, “Internet Dependency, Motivations for Internet Use and their Effects on Work Productivity: The 21st Century Addiction,” June 2008

Jessie Hughes, “Differences in Self-Reported Perceptions of Privacy between Online Social and Commercial Networking Users,” December 2008

Deanna Nicole Kimbrel, "The Visual Analysis of Heterogeneous Sex Role Interactions: A Content Analysis of Popular Music Videos," October 2008

Joseph Kunz, "Political Snapshots: The Undecided Voter’s Perceptions of Internet Based Imagery during the 2004 Presidential Election Campaign," February 2008

Cindy K. McAllister, "English Language and Culture Cues Found in Advertisements in Selected Print Publications for Deaf and Hard of Hearing People," May 2008

Nicole M. Robinson, "Cancer Rumor Effects on Sense Making," May 2008

Michael J. Saffran, “Effects of Local-Market Radio Ownership Concentration on Radio Localism, the Public Interest, and Listener Opinions and Use of Local Radio,” August 2008

Amanda N. Wade, "A Content Analysis of Black Female Athletes and White Female Athletes in Sports Magazines,” July 2008

Elizabeth A. Warfel, "Perceptions of Privacy on Facebook," August 2008

Fredyne Yust, “Communication Strategies for Successful Coaches: A Content Analysis of Books by Coaches about Coaching,” December 2008


Rob Jason Fain, "Uncovering Local History: 16mm TV News Film Remaining in U. S. Television Stations," September 2007

Amy L. Holowczenko, "Framing the Culture Wars: A Content Analysis of News Media Coverage of the Mapplethorpe and Brooklyn Museum Art Controversies," July 2007

Vikas John, "Interactivity and Health Communication: Content Analysis of Interactive Elements on HIV/AIDS Awareness and Prevention Websites," November 2007

Elizabeth Reeves O'Connor, "Cosmetic Surgery & Reality Television: The Relationship Between College Students' Viewing of Cosmetic Surgery on Reality Television and Self-Reported Attitudes toward Cosmetic Surgery," January 2007

Brenda Rhyne, "Urban Middle School Students' Perceptions of Math and Science Teachers' Caring Behaviors and Students' Self Reports of Academic Competence," August 2007

Heidi M. Trost, "Emphasizing the User in the Usability Study: Investigating Activity Theory and Website Navigation," October 2007


Anna Y. Boriskina, "Search Optimization Techniques in the Creation of an Online Store Website," August 2006

Julia Phillips Dickinson, "The Phenomenon of Cyberstalking on the RIT Campus: Definitions, Behaviors and Normalization," August 2006

Nathan W. Fisk, "Social Learning Theory as a Model for Illegitimate Peer-to-Peer Use and the Effects of Implementing a Legal Music Downloading Service on Peer-to-Peer Music Piracy," September 2006

Wenli Gao, "Influence of Teacher Immediacy on Student Evaluations of Teachers in American and Chinese Classrooms," February 2006

Elizabeth B. Gorman, "Perspective by Incongruity in Visual Advertising: Applying Kenneth Burke's Theory to the Adbusters Anti-Consumerism Campaign, " August 2006

Michael A. Horning, "Putting the Community Back into Community Networks: A Content Analysis," February 2006

Kathleen Marchaesi, "The Mainstream Press: Then and Now – Has the Prominence of Sensational News Changed in 100 Years?," December 2006

Teresa Merritt, "The Fit Between Task and Medium in Sending Equivocal and Unequivocal Messages: How Self-Reported Skill Creates Self-Reported Attitude in Using the Medium," April 2006

Rama Ramanan, "Differences in the Coverage of Gulf Wars: New York Times v. Wall Street Journal: A Quantitative Content Analysis," April 2006

Cristin M. Sick, "Teaching Sex in Magazine Images: A Content Analysis of Sexual Images in Women's Magazines and Their Teenage Counterparts," August 2006

Naomi I. Stern, "Improving Communication and Publicity Between the Rochester Institute of Technology Women's Center and Female Students, Faculty, Staff, and Rochester Community Members," May 2006

Joan Clancy Vezelis, "The Effect of Patient Advocacy on Cancer Patients' Fear and Anxiety Levels," February 2006


Aru Basu, “Realm of Possibilities: The Portrayal of Women in Futuristic Science Fiction Movies,” March 2005

Meghann E. Connor, "The Relationship Between Young Women's Large and Small Friendship Networks, Self-reported Preferences and the Influence of Popular Fashion Magazine Readership," July 2005

Verda Duygun, “Internet as a Crisis Management Tool: The Preparedness of Company Websites,” June 2005

Elizabeth Karras, "An Investigation of Verbal versus Visual Persuasive Elements in Travel and Gambling Pop-Up Advertisements," November 2005

Eileen Shannon, “Political Humor in Late-Night Television: A Quantitative and Qualitative Examination of Late-Night Talk Show Monologues,” August 2005

Kari L. Steger, "What Prospective College Students Say Matters during the College Selection Process," December 2005

Yana S. Terukhova, "A Cross-National and Intermedia Study of U.S. and European Online Newspapers: The Depth and Breadth of International News Coverage," September 2005


Gina M. Albano, “The Deceit of Internet Hate Speech: A Study of the Narrative and Visual Methods Used by Hate Groups on the Internet,” March 2004

Nicole E. Bartell, “But What Do They Think It Means? The Text/Image Relationship in Informational Communication,” August 2004

Christopher Cameron, "Product Placement in Video Games and Its Effect on Brand Recall," May 2004

Pamela L. Carmichael, “Persuasion by Association: A Content Analysis of Cigarette Advertisements Aimed at the Youth Market,” May 2004

Carin L. Kosmoski, “Internal Organizational Communication during Crisis Situations: The Effect of Supportive Messages on Employee Stress Levels,” March 2004

Janet P. Ofano, “Intellectual Property Law and Digital Technology: Exploring Third-Person Perceptions and Copyright Infringement on the Internet,” July 2004

Jacqueline (Arcesi) Scheible, “The East Wing Beat: The Changing Role of First Lady: An Analysis of New York Times Coverage of First Ladies, 1900-2004,” December 2004

Yujiao Wang, “Perception of Meaning and Usage Motivations of Emoticons Among Americans and Chinese Users,” September 2004

Elizabeth P. Warner, “Trademark Law and the Economics of Competition: How Keyword Advertising Does Not Infringe on a Trademark Owner’s Rights,” November 2004


Rashad Bayramov, “Differences in Privacy Policies Among Commercial, Educational and Governmental Web Sites: A Cross-Sectional Content Analysis,” November 2003

Maryrose J. Mason, “A Content Analysis of the Portrayal of Men in Advertising: Gentlemen's Quarterly 1985-2000,” August 2003

Kristin A. Williams, “Students’ Self-Reported Preferences for Print and Online Newspapers,” November 200