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Department of Communication, RIT College of Liberal Arts
Social Media and Communication Symposium (SMACS) II
September 29, 2011

Keynote speakers

Clay Shirky

Clay Shirky

Clay Shirky is the author of six books including Here Comes Everybody: The Power of Organizing Without Organizations and analyzes the social and economic effects of Internet technologies. His appearance at SMACS is made possible by the generous support of RIT’s Lab for Social Computing

Pam Moore

Pam Moore

Pam Moore is the founder and CEO of FruitZoom, Inc. a digital marketing, brand and social media agency, and the author of Social Media Relationship Age (with Mari Smith) Her appearance at SMACS is made possible in part by the generous support of the Office of VP for Student Affairs

The Conference will be held in the Ingle Auditorium in the Student Alumni Union on the campus of the Rochester Institute of Technology.
Parking Map

Click on the map for a larger version.

Download Campus Maps: Medium | Large | PDF


Once entering campus at the main entrance (indicated with a VERY large sign: "Rochester Institute of Technology, Founded 1829"), follow the signs to the glassed-in Information Booth. The Campus Safety officer will issue a parking pass and provide directions to your desired destination — Student Alumni Union.

Please park in Parking Lot G or H. Download Campus Maps: Medium | Large | PDF


The RIT campus is located in Rochester, New York. The third largest city in New York State, Rochester is on Lake Ontario, about midway between Niagara Falls and Syracuse and within easy driving distance to Toronto.

From the airport

Turn right onto Brooks Avenue, then a quick right onto I-390 South. From 390, take the next exit (Scottsville Road) and turn right at the end of the ramp. Drive for approximately three miles, then turn left onto Jefferson Road (Route 252). Proceed east a short distance to campus, RIT's main entrance will be on your right.

From the NYS Thruway

Take exit 46 and proceed north on I-390 to exit 13 (Hylan Drive). Take a left onto Hylan Dr. and continue north to Jefferson Road (Route 252), and take a left at the light. Proceed west a short distance to the main campus.