World on a Diet

What’s happening with packaging? How come the thing I’m accustomed to buying looks the same as it ever did, but I’m getting less of it?

Why does packaging now serve to promote deception, rather than functioning as some kind of product container?

The one pound bag of coffee is now somewhere between 11 and 13 ounces. Depending upon which brand I select.

I checked one of those mottled black and white kids’ schoolbooks. And it says there that a pound is still 16 ounces.

A five-pound bag of sugar is now four. The apparently less desirable flour remains five pounds for five pounds. Helpfully, a dozen eggs still arrive in containers numbering 12. And a pound of butter is still 16 ounces. The last three notations are good news for bakers.

But for other commodities, it’s me (and you) who’s getting pounded.

Some breakfast cereals have reduced their net weight, as well as yours.

A regionally famous bakery’s bread loaves have gotten so small they’re practically microscopic. Not so much the prices, which lean toward the macro end.

A half-gallon of ice cream is 1.5 to 1.75 quarts. But no longer two quarts. Again, depends upon brand.

And the new, “lite” versions of favorite products are packaged to resemble what the product used to weigh.

Newspapers are today so tiny that one needs tweezers to hold them and a magnifying glass to read them.

What’s next? A “daily” newspaper that arrives fewer than seven days a week?

Now who’s kidding whom?

This entry, by the way, is about 100 fewer words than usual. I added an extra space line between paragraphs. So that it appears just as long as the others.

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