Evening with Paul Rasmussen

CEO of CPI Corp.

September 28th, 2006

6:30 PM 

Some information: 

Mr. Rasmussen is the CEO of CPI. CPI runs the portrait business for all the Sears 
portrait studios. He took over as CEO two years ago and managed the company through a digital transition. The company has a market cap of $272M, and the stock price has doubled since Mr. Rasmussen took over. There are 2700 employees, and it is based out of St. Louis. Mr. Rasmussen has worked for Eastman Kodak managing the Professional Photography European Division in his last role there. 

CPI Corp., through its subsidiaries, engages in the manufacture and sale of 
professional portrait photography of babies, children, adults, and family 
groups. The company owns and operates the Sears Portrait Studios under 
license agreements with Sears, Roebuck and Co., which provides its 
customers with various choices through its packages and plans. As of 
February 4, 2006, CPI operated 1,046 professional portrait studios 
throughout the United States, Canada, and Puerto Rico. The company also 
operates two Web sites: searsphotos.com that serves as a vehicle for 
archiving and sharing portraits through email, as well as ordering 
additional portraits and products; and searsportrait.com that serves as a 
marketing and information resource conveying details about its products and 
services available in its studios. CPI was founded in 1979 and is 
headquartered in St. Louis, Missouri. 

Mr. Rasmussen spoke & we discussed:


We had a less formal night than most speakers are accustomed to. We didn’t want the speaker to come in, speak, and then leave.  We had a discussion-based atmosphere, in which everyone was able to speak comfortably and honestly. The feedback was extremely positive, and we can’t wait to continue our “Evening With” speaker series!