Meet the Coaches!

Dave Fuehrer

Being an entrepreneur means finding your purpose and living with passion.

I started my career as a corporate consultant and spent 10 years managing innovation for Pfizer, General Electric and many others.  Together, we launched new products and services across China, Europe and North America.

Surviving cancer twice is what’s had the biggest impact on my life.  Since leaving consulting in 2012, I now start and grow businesses that help people live healthier lives.  I’ve raised two million dollars in Angel and Venture Capital and commercialized innovative mobile health platforms. 

Today, I am the Founder and President of Emerging Space, the Product Officer for Instapeer and serve on the Board of Directors for Stupid Cancer.  These roles enable me to apply my expertise as an innovator and my purpose as a survivor.     

I received by BS in Communication and MBA in Technology Management from Rochester Institute of Technology.  I also completed Executive Education at Harvard in Building New Ventures and at MIT in Corporate Strategy.  It is also my honor to serve as Adjunct Professor at RIT’s Saunders College of Business; teaching Design Thinking and Digital Entrepreneurship.

Dana Wolcott

Innovator, inventor, team builder and coach, Dana has leveraged those skills for over 30 years at Eastman Kodak taking new technology from the Research Labs to satisfy unmet customer needs in camera, printer, and various technology products. He is now sharing those same skills with the entrepreneurship students at the Rochester Institute of Technology in multiple programs, including Applied Entrepreneurship and Commercialization, IdeaLab, Entrepreneurship Scholars program and Simone Center Summer Start.

Dana also has his own Product Development Consulting business, Innovate4Soultions, LLC and he has contributed to several new products including the MightyHug vest for grade school students with autism. The vest can be seen at as it is being tested at Mary Cariola Childrens Center in Rochester, NY.

Dana is a lifelong learner and has 22 US Patents.

Jeff Arywitz

Jeff Arywitz is an Innovation and Entrepreneurship Coach for the Saunders College of Business at RIT. In addition, Jeff coaches entrepreneurs in The Entrepreneurs Network, a program of the County of Monroe Industrial Development Agency, which helps new businesses develop business plans that will attract funding.

In 2010, Jeff started NPI Services, a consultancy in technology marketing and new product introduction. NPI Services supports business-to-business technology companies in the successful development and launch of new products and services, as well as marketing and business strategy.

Prior to that, Jeff had a successful career in multiple multinational companies, with executive roles in marketing, new product development, and e-commerce management.

Jeff is a graduate of the Saunders Executive MBA program.


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