Chris Hyers Headshot

Chris Hyers

Adjunct Faculty

Chris Hyers - crhscl

Chris Hyers

Adjunct Faculty

Chris Hyers - crhscl

Bio

BS, Advertising, University of Florida, Gainesville, FL
MBA, University of Nebraska, Omaha, NE

Mr. Hyers is the Chief Communication Officer for UConn Health, responsible for all marketing, branding, advertising and communications activity for the state's only academic medical center. Over a couple of decades in healthcare marketing, Chris has held senior positions with not-for-profit, for-profit, academic and faith based systems all over the country - from California to Florida, Ohio to Iowa and Nebraska.

Chris has taught graduate level health care management content since 2009 with an emphasis in entrepreneurship, marketing and corporate communication. He has actively engaged in curriculum development, competency mapping and developing innovative teaching strategies. His students often comment on his weekly topic talks setting the “tone” for the week and his frequent reminders that ”health care is a business that is to be marketed.” One student writes, “…he is a great instructor, very enthusiastic which made the class interesting and fun!”

Mr. Hyers is a Fellow of the American College of Healthcare Executives, an active member of the Society for Healthcare Strategy and Market Development, accomplished speaker, part time poet and aspiring author.

Currently Teaching

HLTH-725
3 Credits
This course will support student’s understanding of concepts, impacts and applications of marketing in the health care industry. The goal of the course is to equip future leaders with the capacity and discipline to make informed decisions to advance the strategic goals of an organization. Using a course long project with a health care product or service chosen by the student, concepts are introduced and applied against actual scenarios. The course introduces fundamental marketing concepts including differential analysis, the four P’s, segmenting with the role of ethics woven throughout the course. Students will put concepts to work, learning how to conduct and apply internal and external analysis, the impact of customer satisfaction and how to build tactics and measure outcomes consistent with a chosen strategic direction. Throughout the course, students will be challenged to fine tune their presentation skills in exercises meant to simulate today’s business world.