Duygu Akdevelioglu Headshot

Duygu Akdevelioglu

Assistant Professor
Department of MIS, Marketing, and Digital Business
Saunders College of Business

585-475-4215
Office Location

Duygu Akdevelioglu

Assistant Professor
Department of MIS, Marketing, and Digital Business
Saunders College of Business

Education

BS, MS, Bilkent University (Turkey)

585-475-4215

Currently Teaching

MKTG-230
3 Credits
An introduction to the field of marketing, stressing its role in the organization and society. Emphasis is on determining customer needs and wants and how the marketer can satisfy those needs through the controllable marketing variables of product, price, promotion and distribution.

Select Scholarship

Books
Akdevelioglu, D.,& Venkatesh, A. (2017). Routledge Handbook on Consumption. Routledge.
Chapters
Akdevelioglu, D.,& Venkatesh, A. (2017). Social Media Consumer as Digital Avatar. Routledge Handbook on Consumption.
Working Papers
2020: Akdevelioglu, D.,& Braxton, D.The Role of Social Media Publics in Customer Experience.
2020: Akdevelioglu, D.,& Yucel, G.Poor but Not in Despair: An Investigation of Low-Income Consumers Coping with Poverty.
2019: Akdevelioglu, D.,Wearable Technologies and Consumer Engagement in Social Media.
2019: Akdevelioglu, D.,& Ruvalcaba, C.Legitimacy of Incentivized Wellness Culture.
2019: Akdevelioglu, D.,& Venkatesh, A.Social Media, Social Networks and Marketing: A Cultural Approach to Strength of Ties.
2019: Akdevelioglu, D.,& Venkatesh, A.Consumer Ties in Social Media Networks.
2019: Akdevelioglu, D.,& Kara, S.An International Investigation of Opinion Leadership and Social Media.