Kelly Martin Headshot

Kelly Martin

Associate Professor
School of Communication
College of Liberal Arts

585-475-2142
Office Location

Kelly Martin

Associate Professor
School of Communication
College of Liberal Arts

Education

BA, John Carroll University; MS, Ph.D., North Carolina State University

Bio

Professor Martin earned her Ph.D. in Communication, Rhetoric and Digital Media at North Carolina State University where she developed a schema that graphically maps hierarchical relationships of visual research methods. She is currently a co-PI on two NSF funded projects examining the skills that help U.S. college students succeed and increase employer competitiveness. Martin investigates how designers and STEM faculty communicate (orally and visually). She is also working on a project to provide additional resources for faculty and students in courses with both a presentation requirement and deaf and hard of hearing students. Some of the resulting publications from these various projects are listed below:

Positions Held

Assistant professor, 2011-

Courses Taught

  • Visual Communication
  • Qualitative Research Methods
  • Digital Design in Communication
  • Critical Practice in Social Media
  • Campaign Management and Planning
  • Copywriting and Visualization


Websites

Photonics and Optics Workforce Education Research (POWER)

Exploring Multiple Postsecondary Opportunities through Workforce and Education Research (EMPOWER)

Visual Communication course illustration site

585-475-2142

Currently Teaching

COMM-322
3 Credits
This course introduces students to the managing and planning of advertising and public relations campaigns. It takes a team project approach thereby helping students learn how to work together in class as well as in a competitive agency. Service-learning will be used to expose students to community causes.
COMM-341
3 Credits
This course is an introduction to the study of visual communication. The iconic and symbolic demonstration of visual images used in a variety of media is stressed. The major goal of the course is to examine visual messages as a form of intentional communication that seeks to inform, persuade, and entertain specific target audiences.
DHSS-490
3 Credits
This course is intended for students in the DHSS program to produce critical and creative projects that apply digital technologies to a field of inquiry in the humanities and/or social sciences, while being guided by faculty advisors. Students will acquire a client (faculty member, not-for-profit organization, or cultural heritage site) and will be supervised by the advisor as they develop the research agenda, develop the project management plan, construct all necessary IRB materials, intellectual property documents, and copyright permissions, and develop a working prototype. This course will culminate in an online publishable project and a written rationale with theoretical grounding, as well as explanation of practical decisions and applications. It is expected that the project will be somewhat novel, will extend the theoretical understanding of previous work, and go well beyond any similar projects that they might have contributed to in any of their previous courses. The 6-hour course sequence is designed to be distributed over two consecutive semesters in order to allow for long-term, in-depth development of projects.
COMM-710
3 Credits
This course explores visual communication, the process through which individuals -- in relationships, organizations, and societies -- create and interpret visual messages. A variety of theories from the disciplines of art history, psychology, communication theory, and graphic design will be discussed to develop methods for analyzing mediated messages. Students analyze visual messages from the following media: print photography, video, film, and the internet.
COMM-321
3 Credits
An opportunity for undergraduates to learn the verbal and visual skills utilized in the creation of advertising messages. To create an effective strategy for an advertising campaign, the advertising copywriter/art director team needs to combine linguistic and visual metaphors into a persuasive message. Students will develop creative advertising messages by researching and writing a creative brief and then implementing the plan by transforming concepts into actual advertising messages and campaigns.
COMM-501
3 Credits
A guided research seminar culminating in a major project that brings together the communication students’ communication studies and substantive work in his or her professional core. Focuses on designing, conducting, and completing an independent research project. The progress of each project is shared with the class for discussion and critiques.

Select Scholarship

Journal Paper
Martin, Kelly Norris, et al. "Spewing Nonsense [or not]: Communication competence and socialization in optics and photonics workplaces." Communication Education 67. 4 (2018): 414-437. Print.
Leak, Anne E., et al. "Hidden factors that Influence Success in the Optics Workforce." Physical Review Physics Education Research 14. 1 (2018): 010136-1-010136-12. Web.
Hora, Matthew T., et al. "Exploring the Situated and Cultural Aspects of Communication in the Professions: Implications for Teaching, Student Employability, and Equity in Higher Education." WCER Working Paper 11. (2018): 1-37. Web.
Murdoch-Kitt, Kelly, Denielle Emans, and Kelly Norris Martin. "Sustainability at the Forefront: Educating Students Through Complex Challenges in Design and Communication." Interdisciplinary Environmental Review 16. 2/3/4 (2015): 285-315. Print.
Johnson, Melissa and Kelly Norris Martin. "When Navigation Trumps Visual Dynamism: Hospital Website Usability and Credibility." The Journal of Promotion Management 20. 5 (2014): 666-687. Print.
Martin, Kelly Norris and Hinda Mandell. "Faces of Political Sex Scandal: Investigating Pathways to Penance, Remedy and Resolution through Iconic Scandal." Visual Communication Quarterly 21. 4 (2014): 236-247. Print.
Martin, Kelly Norris. "A Mixed Methods Approach for Analyzing the Imagery of a Novel Science." Visual Methodologies 2. 1 (2013): 1-20. Web.
Martin, Kelly Norris and Victoria J. Gallagher. "You Make it Amazing: The Rhetoric of Art and Urban Regeneration in the Case of The Public." Journal of Visual Literacy 32. 1 (2013): 51-72. Print.
Martin, Kelly Norris. "A Visual World Demands Design Sense: Advocating for Visual Communication Across the Curriculum." The International Journal of Design Education 6. (2013): 1-12. Print.
Cos, Grant and Kelly Norris Martin. "The Rhetoric of The Hanging Chair: Presence, Absence and Visual Argument in the 2012 Presidential Campaign." American Behavioral Scientist 57. 12 (2013): 1688-1703. Print.
Gallagher, Victoria J., Kelly Norris Martin, and Magdy Ma. "Visual Wellbeing: Intersections of Rhetorical Theory and Visual Design." Design Issues 27. 2 (2011): 25-39. Print.
Dannels, Deanna, Amy L. Housley Gaffney, and Kelly Norris Martin. "Students Talk About the Climate of Feedback Interventions in the Critique." Communication Education 60. 1 (2011): 95-114. Print.
Shows/Exhibits/Installations
Zwickl, Ben. Workplace Contexts for Math and Communication Preparation. By Kelly Norris Martin and Anne Emerson Leak. 13 May 2018. 2018 STEM For All Video Showcase, online. Performance.
Published Conference Proceedings
Young, Nicholas T., et al. "Models of Math Use in Non-Academic Workplace Settings." Proceedings of the Physics Education Research Conference 2017 Part of the PER Conference series. Ed. American Association of Physics Teachers. Cincinnati, Ohio: n.p., 2018. Web.
Zwickl, Benjamin M., et al. "Characterizing analytical and computational mathematics use during PhD research." Proceedings of the Physics Education Research Conference 2017 Part of the PER Conference series. Ed. American Association of Physics Teachers. Cincinnati, Ohio: n.p., 2018. Web.
Zwickl, Ben, et al. "Preparing Students for Physics-intensive Careers in Optics and Photonics." Proceedings of the 2015 Physics Education Research Conference. Ed. Alice D. Churukian, Dyan L. Jones, and Lin Ding. College Park, MD: n.p., 2015. Print.
Book Chapter
Martin, Kelly Norris. "Navigating the Scattered and Fragmented: Visual Rhetoric, Visual Studies and Visual Communication." Routledge Companion to Visual Organization. Ed. E. Bell, S. Warren, and J. Schroeder. New York, NY: Routledge, 2014. 188-201. Print.
Gallagher, Victoria J., Kenneth Zagacki, and Kelly Norris Martin. "Communicative Spaces and Rhetorical Enactments: How and Why Urban Parks Enhance (or Fail to Enhance) Civic Life." The Urban Communication Reader. Ed. G. Gumpert, S. Drucker, and M. Mattsaganis. New York, NY: Hampton Press, 2013. 35-52. Print.
Gallagher, Victoria J., Kenneth Zagacki, and Kelly Norris Martin. "Materiality and Urban Communication: The Rhetoric of Communicative Spaces." Communication Matters: Materialist Approaches to Media, Mobility, and Networks. New York, NY: Routledge, 2012. 107-120. Print.
Martin, Kelly Norris. "An Introduction to Visual Rhetoric." Inspire: Researcher Development Initiative. London, UK: Economic and Social Research Council, 2012. online. Web.