BACHELOR OF SCIENCE (BS) IN BUSINESS ADMINISTRATION - MARKETING

 

"RIT & Saunders College of Business is 64th in the U.S."

ABOUT MARKETING

Organizations rely on marketing to produce the sales that every organization needs to thrive. However, Marketing is more than selling. Marketing makes sales easier by developing the perfect Marketing mix of product, pricing, promotion and distribution for its carefully-chosen target customers. Professionals in marketing need good communication skills, written and verbal, must enjoy working with people and, increasingly, must be able make real-time decisions based on statistical data analysis. If you are interested, here are ten Marketing definitions http://www.skylinetradeshowtips.com/what-is-marketing-how-10-experts-def... However, if you are like most Marketers, you want to get on to the good stuff: career options.

PROGRAM OVERVIEW

RIT’s Marketing program will guide your progress toward becoming an Internet Marketing professional. After Marekting Principles where you will learn the basics, it continues with a course in Integrated Marketing Communication where you will learn to woven Internet Marketing into the company’s traditional promotion mix. It then continues with an overview course, Internet Marketing, before continuing with Social Media Marketing and Search Engine Marketing. You will then develop your strategic vision with Marketing Strategy and Marketing Research. Together with RIT’s emphasis on great writing writing, (RIT’s writing professors are excellent) and our famous internships (we call them coops) and electives such as Webpage Design, Professional Selling and Negotiation, these courses will turn you into a solid Internet Marketing professional that can both develop a strategic plan and execute the details. You are also required to take a minor such Digital Business, Finance and Management to broaden your knowledge.

Following a broad overview of Marketing in Marketing Principles. Consumer Behavior and Internet Marketing, students can either deepen their digital skills with Search Engine Marketing and Social Media Marketing or the traditional Marketing areas of Advertising and Promotion or Professional Selling before developing their strategic vision with Marketing Analytics and Marketing Strategy.

View Mission, Educational objectives & Student Learning Outcomes here

ACCREDITATION

RIT is ranked in the top 2% of American Universities. The Bachelor of Science in Business Administration - Marketing program is an American degree issued by RIT’s New York campus. It is indistinguishable from the degree emitted by the main campus and there is no mention of Dubai on either the diploma or on the transcripts. In addition, it is accredited by the Ministry of Education – Higher Education Affairs (MOE-HEA) and is licensed by the KHDA. The program is one of only three business programs in Dubai accredited by The Association to Advance Collegiate Schools of Business (AACSB).
 
Your degree comes from RIT New York and is exactly as the same degree as earned by studying there. "Dubai" is neither mentioned on the diploma or on the transcript and you have the option of attending the graduation ceremony in either Dubai or New York.
 
AACSB - The accrediting organizations for the World's top business schools.
 

CURRICULUM

Year One

Semester

Course Code

Course Title

Credit Hours

Fall

MGIS - 101

Computer-based analysis

1

Fall

MGIS - 130

Information Systems and Technology

3

Fall

MGMT - 101

Business 1: Ideas and Business Planning

3

Fall

STAT - 145

LAS Perspective 7A (Mathematical): Introduction to Statistics I

3

Fall

ECON - 101

LAS Perspective 3 (global): Principles of Microeconomics

3

Fall

YOPS - 010

RIT 365: RIT Connections

0

Fall

UWRT - 150

Writing Seminar

3

Spring

ACCT - 110

Financial Accounting

3

Spring

MGMT - 102

Business 2: Business Planning and Professional Development

3

Spring

ECON - 201

Principles of Macroeconomics

3

Spring

STAT - 146

LAS Perspective 7B (mathematical): Introduction to Statistics II

4

Spring

 

LAS Perspective 2 (artistic)

3

Year Two

Fall

ACCT - 210

Management Accounting

3

Fall

FINC - 220

Financial Management I

3

Fall

MGMT - 215

Organizational Behavior

3

Fall

MKTG - 230

Principles of Marketing

3

Fall

 

LAS Perspective 4 (social)

3

Spring

INTB - 225

Global Business Environment

3

Spring

MGMT - 035

Careers in Business

0

Spring

MKTG - 320

Digital Marketing

3

Spring

MATH - 161

Applied Calculus

4

Spring

COMM - 253

Communication

3

Spring

ANTH - 365

Culture and Politics of Middle East

3

Summer

MKTG - 499

Cooperative Education

0

Year Three

Fall

DECS - 310

Operations Management

3

Fall

MKTG - 350

Consumer Behavior

3

Fall

 

Marketing Elective

3

Fall

 

LAS Immersion 1

3

Fall

 

LAS Perspective 6 (scientific principles)

3

Spring

MKTG - 365

Marketing Analytics

3

Spring

MGMT - 340

LAS Perspective 1 (ethical): Business Ethics and Corporate Social Responsibility

3

Spring

 

LAS Immersion 2

3

Spring

 

LAS Perspective 5 (natural science inquiry)

3

Spring

 

Free Elective

3

Year Four

Fall

 

Marketing Elective

3

Fall

 

LAS Electives

6

Fall

 

LAS Immersion 3

3

Fall

 

Free Electives

3

Spring

MKTG - 550

Marketing Strategy

3

Spring

MGMT - 560

Strategic Management

3

Spring

 

LAS Electives

3

Spring

 

LAS Electives

3

Spring

 

Free Electives

3

Total Credits - 123

POSSIBLE CAREER OPTIONS

A career in marketing can take a student in different directions such as advertising, market research or brand management. However, in Dubai, the most common and attractive alternative for Marketers is internet marketing along with its components: social media marketing, content marketing and search engine marketing. There is not only a high demand for qualified applicants in these professions but those with well-developed strategic vision can expect rewarding career paths. The Marketing major also supports students that aim at more traditional Marketing careers, including professional selling, advertising, brand management and marketing research. Although these careers are less common in Dubai than elsewhere, they do exist.

STUDENT TESTIMONIAL

"RIT Dubai's marketing program has exceeded my expectations about the quality of professors, courses, and preparation for my future. The university has attracted me with its study abroad program and real life experience opportunities. The close-knit community makes for a more productive learning environment and the professors get to know all of their students really well, which is rare among most universities."

COOPERATIVE EDUCATION

Cooperative education is an extensive paid work experience in the student’s field of study. Many students study abroad to solidify their understanding of a foreign language and gain experience living in another culture.
 
Page last modified on: October 13, 2020