Management is the process of ensuring that an organization or company is able to operate in both the immediate and near future. Managers are charged with making decisions that will impact an organization on every level. These decisions range from hiring a new employee to taking a company public. Management is not an easy field, and good managers are highly sought after.

The management program at RIT Dubai educates students on the many facets of management, while also improving their ability to motivate their peers, communicate with others and lead a team, all of which are essential skills for good managers. The program prepares students for management and specialist careers in a variety of enterprises and organizations. Students develop the skills and concepts needed to become effective leaders, ethical decision-makers, and creative innovators.
 
The management curriculum provides both depth and flexibility in its offerings so that students may maximize their educational experience. Management students develop an understanding of business operations through the core business courses offered in all programs at RIT Dubai. These classes provide the foundation for students to develop their abilities as capable managers who are able to make sound decisions, motivate employees, and communicate clearly.

Mission, Educational Objective, and Student Learning Outcomes

Mission Statements for Business and Management Program

Bachelor of Science in Business Administration - Finance
Mission Statement

The Finance program prepares graduates to lead businesses and financial institutions in an ever-changing financial and technological environment. Through high-quality teaching that enhances critical thinking and decision-making skills, RIT Dubai Finance graduates will have the expertise in risk management, valuation of assets and investment, Financial markets, and institutions and will be the drivers of value creation in Dubai, the UAE, and the world.

Bachelor of Science in Business Administration - International Business
Mission Statement

The mission of the International Business program is to provide students a deep understanding of the complex global challenges related to cultural, legal, political, ethical, and governmental issues and business practices to prepare students to succeed in the global business environment.

Bachelor of Science in Business Administration - Marketing
Mission Statement

The mission of the marketing department is to prepare students to drive profitable revenues with contextually appropriate decisions regarding targeting, positioning, pricing, product, promotion, and place.

Bachelor of Science in Business Administration - Management
Mission Statement

The Management Program at RIT-Dubai delivers world-class education that prepares students to lead and motivate their employees to achieve high levels of productivity, to innovate, and to create a competitive advantage for businesses in the United Arab Emirates, MENA, and the world.

Business and Management Program Goals

These are the program goals and associated program outcomes for the Business Core which are common to all business and management students:

• Analytical and Critical Skills: Analyze and evaluate major business issues to make and communicate effective decisions. Upon graduation, students will be able to:
  • Analyze a business problem using one or more theory-based frameworks.
  • Interpret data using quantitative methods.
  •  Communicate a solution to a business problem and the reasoning behind it.
  • For a substantive ethical business issue, propose a sustainable course of action that considers the interest of primary stakeholders.

• Applied Focus: Learn course concepts and theories through application and practice. Students will be able to:
  • Apply course concepts effectively in a real organizational setting.
  • Successfully complete hands-on business-related projects.
  • Work effectively with others and in teams.
  • Demonstrate how global cultures and institutions impact businesses.

• Creative Problem Solving: Generate a creative solution to a business problem or opportunity through the application of design thinking. Students will be able to:
  • Demonstrate a process for generating a creative solution.
  • Demonstrate the use of design thinking to arrive at a creative solution.
  • Evaluate alternative solutions.

• Technology: Apply business technology and explain its implications. Students will be able to:
  • Explain the impact of technology on business operations.
  • Apply business technology to solve a problem.
  • Develop a strategy that includes technological innovation.

Program-Specific Goals

The following goals are unique to Management:

Managing Processes – Achieving business goals
Students will be able to:

• Formulate and implement an effective plan for project management.
• Apply principles of effective decision-making to negotiations.

Leading People – Influencing others towards a common purpose
Students will be able to:

• Demonstrate professional skills that foster organizational effectiveness.
• Apply leadership and teamwork concepts to real-world situations.

The following goals are unique to Finance:

Goal # 5: Cash Flows, Risk and Value - Possess knowledge concerning cash flow, risk and value in finance in various contexts and be able to apply financial models concerning them. Students will be able to:

• Compute risk measures for financial securities (e.g., bonds and stocks)
• Conduct analysis on risk-related issues (e.g., compute risk-adjusted performance measures
• Evaluate financial securities using cash flow-based models

Goal # 6: Use of Financial Technology in Analyzing Data: Students demonstrate the ability to use Excel or other contemporary software applications to analyze given data sets. Students will be able to:

• Apply technology in analyzing financial statements and in developing projections and forecasts.
• Use technology to communicate the results of the analysis so they may be used in decision-making.

The following goals are unique to International Business:

Goal # 5: Global Environment: Students demonstrate an understanding of and ability apply information related to the global environment. Students will be able to:

• Analyze the institutional environment of different countries (e.g., financial environment, regulatory environment, political environment, and labor environment).
• Apply relevant concepts and frameworks describing the institutional environment of different countries.
• Describe the financial, regulatory, political, and labor environments of different countries.

Goal # 6: Global Fundamental Elements: Students understand and can apply the fundamental elements of global business. Students will be able to:

• Identify the fundamental elements of global business.
• Apply the fundamental elements of global business to international trade, foreign direct investment, foreign exchange, and regional integration.
• Relate knowledge of fundamental elements of global business across countries.

The following goals are unique to Marketing:

Goal # 5: Understanding the consumer buying process.

• Describe the consumer buying process

Goal # 6: Demonstrate an understanding of the process of segmenting markets, choosing a target market, and describing it using demographic and psychographic variables.

• Describe the process of segmenting target markets
• Choose a Target Market
• Describe a target market using demographic and psychographic variables

Goal # 7: Understanding of marketing research, key marketing metrics and their use in marketing strategy.

• Describe marketing research, key marketing metrics, and their use in marketing strategy

Goal # 8: Ability to develop a comprehensive marketing plan.

• Develop a comprehensive marketing plan

Goal # 9: Demonstrate advertising and promotion skills.

• Design a detailed advertising campaign
• Exhibit a wide range of marketing skills

Typical Course Sequence