“While online shopping provides ease and convenience, false reviews are hazardous as consumers rely heavily on other customer’s opinions,” says Overgoor. “It is important to look at how novel technologies influence the sale of products and services, and it is crucial we learn how to solve these problems that arise,” says Tosyali.

Saunders students, specifically those in marketing and business analytics programs, have been looking at this study in their courses. This groundbreaking research on detecting fake reviews is teaching students about the implications of modern technology and ways to problem-solve in the business world.