On November 8, 2024, Saunders College of Business hosted the 11th annual Gasser Lecture featuring Erika Ayers Badan, former CEO of the digital media company Barstool Sports and current CEO of Food52.
In her keynote speech, "Nobody Cares About Your Career," Erika covered:
- Her career trajectory from receptionist to CEO.
- Transforming Barstool Sports from a small blog to a globally-recognized digital media company with 250 million followers.
- The importance of authenticity in marketing and learning from failure.
