Rochester Institute of Technology

Academic Program Overviews

Student Skills & Capabilities, Salary Data, Career Information 

Media Arts and Technology BS

Program Overview

Today’s graphic communication professionals serve the robust marketing communications, publishing and packaging graphics industries by creating and producing integrated media across a range of platforms. 

Degrees Awarded

  • Bachelor of Science


  • Approximately 70 students enrolled in this program

Cooperative Education & Experiential Education Component

  • Co-op is mandatory for this program.
  • Minimum co-op requirement: 2 blocks, 15 weeks/semester
  • Co-op availability: Third-year and fourth-year fall

Salary Information

Co-op:     $15.65                     $10.00 - $31.25
BS:           $47,500

Student Skills & Capabilities

Media arts and technology is a unique major that reflects the convergence of technologies that allow content to be created, formatted, stored, and then shared via computer-based publications, printed material, online services, and various forms of interactive media. This approach enables our students to build skills not only in traditional publishing but also in database management, new media production, networking, and mobile communications. The major is designed to provide students with the ability to use various content types across multiple output media. The major also allows students to explore other areas of study, including advertising and media strategy, contemporary publishing, content management, digital imaging and premedia, print production, print quality, and 3D computer graphics. 

Equipment & Facilities

At least 14 labs with over $40 million in up-to-date equipment are available for student coursework and research. Students quickly become accustomed to the latest in print and packaging pre-press, digital composition and publishing, electronically controlled presses, digital printing, content management, imaging systems, bindery equipment, color management technologies, computerized estimating systems, and emerging technologies including AR and VR systems, and more.

Job Titles

Digital Marketing Specialist, Technical Project Lead, Interaction Developer, Color and Artwork Developer, Graphic Designer, Blue Print Production Supervisor, Continous Improvement Engineer, Video Editing Intern

Selected Employer Hiring Partners

SoleLife, Inc., Eagle Graphics, Inc, MakerBot, L'Oreal USA, CITY BLUE IMAGING, Hammer Packaging, Japs-Olson Company

Contact Us

We appreciate your interest in your career. We will make every effort to help you succeed. Call our office and ask to speak with Shauna Newcomb, the career services coordinator who works with the Media Arts and Technology BS programs. For your convenience, you can access information and services through our web site at
Shauna Newcomb, Career Services Coordinator,This email address is being protected from spambots. You need JavaScript enabled to view it.; 585.475.5472
Rochester Institute of Technology . Office of Career Services and Cooperative Education
Bausch & Lomb Center
57 Lomb Memorial Drive . Rochester NY  14623-5603