Rochester Institute of Technology

Academic Program Overviews

Student Skills & Capabilities, Salary Data, Career Information 

Print Media MS;Media Arts & Technology MS

Program Overview

Print Media Program Overview for Employers
The MS programin print media offers focuses on establishing quality and efficiencies pertaining to business, technology, and processes in graphic communications. The program takes full advantage of RIT’s innovative and cutting-edge resources by placing students in an integrated environment containing the latest equipment and software used throughout the industry. Courses in the program combine theory and application, investigating current industry trends, problem solving and research skills. Course offerings and faculty expertise in our program are quite diverse and students are able to customize their experience through graduate assistantships and electives. Print Media graduate students work with expert faculty on a particular area of thesis research in areas including content management, publishing workflows, typography and layout, business trends, color management, and applications of digital output, and printing. Graduate students customize their electives in a way that will lead them into thesis research and help them in their prospective career path. Each student completes original research and a written thesis. Graduates are employed as industry leaders in advertising, publishing, business operations, communication processes, and product developments.
Media Arts & Technology Program Overview for Employers
The MS program in media arts and technology is a one-year applied science and technology program concluding with a capstone project. Students develop relevant knowledge and skills with a technical emphasis and business-oriented approach. Students will recognize new ways for operating and identifying emerging technologies to become leaders in the improvements of cross-media products and processes. The program provides students with the ability to create meaningful and measurable changes and address real world problems within the industry through applied cross-media initiatives. The required capstone project allows students to develop and demonstrate in-depth knowledge in a specific topic area. The required course work investigates strategies, processes, and technologies relating to publishing, graphic communications, print, and media. This program encourages cross-disciplinary and interdepartmental collaboration and attracts students from a variety of undergraduate degrees who seek to develop skill sets relevant to the graphic communications industry.

Degrees Awarded

  • Master of Science


  • Approximately 15 - 25 graduate students per academic year

Cooperative Education & Experiential Education Component

  • Optional for Print Media and Media Arts & Technology graduate students. Eligible after completion of thesis or capstone.

Salary Information

MS Co-op:         $21.61                                  $15.40 - $32.00
MS:                     ID

Student Skills & Capabilities


The School of Media Sciences graduate programs prepare students for management positions in many aspects of graphic communications industry: Commercial printers; digital and website publishers; design studios; advertising and marketing agencies and specialized print houses; suppliers of machinery, equipment, and paper: all of these segments actively recruit graduates. Jobs are typically in technical and product management, research and development, production or manufacturing management, sales, administrative special assignments, training and many other technology-oriented leadership positions.

Equipment & Facilities

At least 14 labs with over $40 million in up-to-date equipment are available for student coursework and research. Students quickly become accustomed to the latest in print and packaging pre-press, digital composition and publishing, electronically controlled presses, digital printing, content management, imaging systems, bindery equipment, color management technologies, computerized estimating systems, and emerging technologies including AR and VR systems, and more.
Our computer laboratories feature the latest software packages and input and output devices used by the graphic communications industry for traditional and new media production.

Training / Qualifications

Today's top employers are looking for ambitious graduates who have work experience in addition to a high quality academic background. Successful entry-level candidates possess a degree in Graphic Media or Media Arts and Technology and at least 6 months of cooperative education experience with a company involved in graphic media.

Job Titles

Customer Management Representative., Account Executive, Marketing & Communications Coordinator, Graphics Coordinator, Application Specialist / Systems Engineer, Media Producer, Technical Support Analyst, Pre-Media, Digital Services Specialist, Quality Management, Estimator, Graphic Technician, Print Production Manager, Pre-Press Technician, Media Job Planner, Production Specialist, Publishing Coordinator, and Digital Pre-Press Artist.

Selected Employer Hiring Partners

160over90, ABC Imaging, Adobe Systems, Apple Inc, Automated Graphic Systems, Berry Global, Beyer Graphics, Brown Printing, Butler/Till Media, Cadmus, Canon USA, CCL Label, Conde Nast, Cunard Lines (QEII), Daymond Worldwide, Diamond Packaging, Disc Graphics, DPCI, Eastman Kodak Company, Electronics for Imaging, Epson, Excelus Solutions, Fisher-Price, Flower City Printing, Global Thinking, Hammer Packaging, Harper Collins Publishing, Hasbro, InfoTrends, Innomark Communications, International Paper, Jack Morton Worldwide, Japs Olson, Linemark, L’Oreal, Marvel Entertainment, Menasha Packaging of America, Mercury Print Productions, Mullen Lowe, New York Times, Oberthur Technologies of America, OCE North America, NewPage Corp., One Source Visual, OneVision, Pace Systems, Paychex, Peeq Media, Phototype, Pictorial Offset, RES Exhibit Services, Quad Graphics, Random House, Rev Health America, Ricoh Americas, RR Donnelley, Ryan Printing, Schawk!, Southern Graphic Systems, The Sheridan Group, The World Bank, TWP Americas, Vanguard Direct, Vertis, Wilson Art, Xerox Corp, XMPie Inc, Zotos International.

Contact Us

We appreciate your interest in your career. We will make every effort to help you succeed. Call our office and ask to speak with Shauna Newcomb, the career services coordinator who works with the Print Media MS and Media Arts and Technology MS programs. For your convenience, you can access information and services through our web site at
Shauna Newcomb, Career Services Coordinator, This email address is being protected from spambots. You need JavaScript enabled to view it.; 585.475.5472
Rochester Institute of Technology . Office of Career Services and Cooperative Education
Bausch & Lomb Center
57 Lomb Memorial Drive . Rochester NY  14623-5603