Rochester Institute of Technology

Academic Program Overviews

Student Skills & Capabilities, Salary Data, Career Information 

Graphic Design BFA

Program Overview

Graphic design at RIT is the study and practice of communicating ideas and information through printed, environmental and digital presentations. Typography and images are integrated to express messages that interest, inform and persuade intended audiences. With the addition of visual movement, navigation and sound, digital presentations are also developed. Using research, critical thinking, creativity, and a range of problem-solving principles, graphic designer students solve complex visual communication problems within the constraints of time, space, budget, and technology. Areas of study include publication design, signage and environmental design, corporate identity, web and interactive media, packaging design, and information design.

Degrees Awarded

  • Bachelor of Fine Arts


  • Approximately 173 undergraduate graphic design program.

Cooperative Education & Experiential Education Component

  • Cooperative education is an option for students in the graphic design program after their sophomore year. Because of course sequencing, most students are primarily available in the summer.
  • Internship for credit experience is also available to seniors in the program.

Salary Information

Co-op:     $16.13                     $9.70 - $30.00
BFA:        $43,750

Student Skills & Capabilities

  • Focus areas: typography, design imagery, systems design, interactive design, packaging design, visual narrative design and motion design.
  • Design processes, ideation, critical thinking, innovative investigations, and creative research.
  • Public speaking, presentation methods, and client experiences
  • Collaborative class and team experiences
  • Software skills: InDesign, Photoshop, Illustrator, After Effects, Adobe Premiere, HTML, CSS, and others



National Association of Schools of Art & Design (NASAD)

Equipment & Facilities

The College’s specialized studios, advanced computer facilities and wide range of equipment make it one of the most complete of any degree-granting institutions in the field.

Students have access to extraordinary resources like the RIT Graphic Design Archives, Cary Graphic Arts Collection and the Vignelli Center for Design Studies for research. Along with photography equipment,  printing facilities (3-D printing, laser printing, etc.) and Makers Spaces.

Training / Qualifications

A bachelor’s degree is required for most entry-level and advanced graphic design positions; a strong portfolio is required.

Job Titles

Graphic Designer, Art Director, Visual Designer, UI/UX Designer, Junior Designer, Digital Product Designer, Presentation Designer, Freelance Designer, Interactive Designer

Significant Points

  • Named by Business Week as one of the top 10 design schools in the country and one of the top 40 in the world.
  • RIT's Design School is also highly ranked by U.S. News and World Report and Design Intelligence.

Selected Employer Hiring Partners

Buzzfeed, ChaseDesign, Datto Inc, Dick’s Sporting Goods, Discovery Communications, Dixon Schwabl Advertising, Gupta Media, HubSpot. IBM Corp, kbs+, Kodak Alaris, Ogilvy & Mather, Omnicom Media Group, Partners + Napier, Paychex, Publicis Groupe, Punchmark, Res Publica Group, Saatchi & Saatchi LA

Contact Us

We appreciate your interest in your career and we will make every effort to help you succeed. Feel free to contact Gretchen Burruto, the career services coordinator who works with the Graphic Design program. Access information about services through our site at
Gretchen E. Burruto, Associate Director, This email address is being protected from spambots. You need JavaScript enabled to view it.; 585-475-5462
Rochester Institute of Technology . Office of Career Services and Cooperative Education
Bausch & Lomb Center
57 Lomb Memorial Drive . Rochester NY  14623-5603