Rochester Institute of Technology

Academic Program Overviews

Student Skills & Capabilities, Salary Data, Career Information 

Industrial Design BFA

Program Overview

From athletic wear to stereo systems and medical devices, create and develop products for both consumers and manufacturers.

Degrees Awarded

  • Bachelor of Fine Arts


  • Approximately 220 students are enrolled in this program.

Cooperative Education & Experiential Education Component

  • Co-op is optional for this program
  • Minimum co-op requirement: N/A
  • Co-op availability: Second-year through fourth-year fall, spring, and summer

Salary Information

Co-op:    $16.95                    $12.50 - $22.75
BFA:        $62,500

Student Skills & Capabilities

Students obtain a user-centered approach in identifying relevant user needs and defining design opportunities as well as a technical and theoretical understanding of materials and processes as they relate to manufacturing. They effectively use form color, graphics, materials in the development of product aesthetics, conceptual sketching, mixed media rendering, computer-aided design, and soft and hard model making.

Software Applications: Adobe Creative Suite (Illustrator, Photoshop, Flash, InDesign), SolidWorks, Rhinoceros and AutoDesk Fusion 360.

Equipment & Facilities

Computer labs offer students hands-on design experience using Macintosh and Windows platforms. Software includes Adobe Creative Suite (Illustrator, Photoshop, Flash, InDesign), SolidWorks, Rhinoceros and AutoDesk Fusion 360. Design courses are conducted in large studio spaces adjacent to a well-equipped model making shop. Students have access to a variety of maker-space facilities within the College of Art and Design that include 3D printing, stereo lithography, CNC and laser cutting.

Job Titles

Industrial Designer, Product Designer

Significant Points

  • Commercial and industrial designers usually work closely with engineers, materials scientists, marketing and corporate strategy staff, cost estimators, and accountants.
  • Those with strong backgrounds in engineering and computer-aided design, as well as extensive business expertise, will have the best prospects.

Selected Employer Hiring Partners

Allegion Bally Design BioLite Cascade Maverik Lacrosse Core Home FirstBuild Fisher-Price Brands GE Appliances, a Haier company Hasbro Herman Miller MASH Studios Melissa and Doug Menasha Packaging Company MSA Safety Inc Packaging Corporation of America Pepsi Radius Reebok International  Staach, Inc. Staples The Timberland Company

Contact Us

We appreciate your interest in your career and we will make every effort to help you succeed. Feel free to contact Shauna Newcomb, the career services coordinator who works with the Industrial Design program. You can access information about services through our web site at

Shauna Newcomb, Career Services Coordinator, This email address is being protected from spambots. You need JavaScript enabled to view it.; 585.475.5472
Rochester Institute of Technology . Office of Career Services and Cooperative Education
Bausch & Lomb Center
57 Lomb Memorial Drive . Rochester NY  14623-5603