Rochester Institute of Technology

Academic Program Overviews

Student Skills & Capabilities, Salary Data, Career Information 

Media Arts and Technology BS

Program Overview

The primary mission of the School of Media Sciences is to prepare students for career success in publishing, printing, and allied industries. These industries are in an exciting transition period, moving from mature industrial sectors to emerging information sectors. Technology, particularly the digitization of knowledge, is reshaping these industries with the convergence of design, new media, and Internet-based approaches which are creating unique opportunities for students to apply new skills and knowledge in this ever-changing work environment.
Media Arts and Technologyis the School of Media Science’s undergraduate program leading to a Bachelor of Science degree. This program covers the publishing and workflow processes from design to production, including information technology infrastructure. All of the related systems, processes, and activities allow content to be created and shared via computer-based publications, printed material, on-line services, multimedia forms, as well as emerging technologies. Students not only build skills in traditional publishing but also in database management, new media production, and functional design.
Guided by their interests and career objectives, students can elect to build skills in 3 areas:
Advertising/Media Strategy & Contemporary Publishing, Digital Imaging and Premedia, and Print Production Quality.

Degrees Awarded

  • Bachelor of Science


  • Approximately 70 students. Graduating class: Approximately 20.

Cooperative Education & Experiential Education Component

  • Students are required to complete at least 2 terms minimum (10 weeks each) of co-op education in full-time work related to publishing media and/or printing. Co-op students are able to work 3 or 6 months.

Salary Information

Co-op:          $15.00                                   $7.90 - $23.00
BS:                 $45,000                                $35,000 - $60,000

Student Skills & Capabilities

Project management, premedia  file preparation, website development, market research, customer service, color management, electronic publishing, quality control, digital imaging, plant operations, e-commerce print services, systems analysis, sales, costing and pricing, technical support, cross media publishing, systems engineering, advertising production, print production, content management, media buying.
Media Arts and Technology BS:
The worlds of graphic design, photography, animation, video, web publishing, printing, multimedia, and communications are coming together with many new opportunities. The rapid evolution of digital technology has blurred the roles that traditionally distinguished printers, advertising agencies, designers, publishers, service bureaus, web site developers, Internet publishers, and other businesses with the need to communicate and share information. These organizations are looking for RIT graduates to help them deliver their communications strategies in this rapidly changing environment. Today, it is far more than ink on paper; it is recorded media, multimedia, digital asset management, video, books on demand, web publishing, and the emerging forms of dynamic media.
The Media Arts & Technology major emphasizes this convergence of new media and advanced publishing technology to provide a new skill set required by industry based on information technology and design. Graduates have the ability to deliver publishing in a networked and mobile environment.

Equipment & Facilities

At least 14 laboratories with over $40 million in up-to-date equipment are available for student coursework and research. Students quickly become accustomed to having the latest in electronic pre-press, desktop publishing, electronically controlled presses, computerized imaging systems, bindery equipment, laser scanning, electronic imaging facilities, and computerized estimating systems.

Nature of Work

Graduates are prepared for initial employment in such areas as  Pre-press and file preparation, customer service, production, plant operations, color management, quality control, electronic publishing, digital imaging, publishing, e-commerce print services, sales, technical support, cross media publishing, and system engineering. They often obtain positions in production, management, customer trouble shooting, technology and operations. Students find jobs in companies involved in all facets of the industry, including manufacturing, publishing, advertising, government agencies and more.

Training / Qualifications

Today's top employers are looking for ambitious graduates who have work experience in addition to a high quality academic background. Successful entry-level candidates possess a degree in Graphic Media or New Media Publishing and at least 6 months of cooperative education experience with a company involved in graphic media.

Job Outlook

The demand has never been greater for Graphic Media professionals, RIT’s  School of  Print Media offers a one-of-a kind opportunity to learn about the integration if print and digital media. SPM reflects the evolution of graphic communications from conventional print and publishing into “cross media” technologies. Our graduates enjoy outstanding placement opportunities.

Job Titles

Customer Service Representative, Account Executive, Sales Representative, Marketing & Communications Coordinator, Graphics Coordinator, Application Specialist / Systems Engineer, Media Producer, Technical Support Analyst , Pre-Media, Digital Services Specialist, Quality Management, Estimator, Graphic Technician, Print Production Manager, Pre-Press Technician, Prepress Production Specialist, Publishing Coordinator, Field Service Technician, Digital Pre-Press Artist.

Selected Employer Hiring Partners

160over90, ABC Imaging, Adobe Systems, Apple Inc, Automated Graphic Systems, Berry Global, Brown Printing, Butler/Till Media, Cadmus, Canon USA, CCL Label, Conde Nast, Consolidated Graphics, Cunard Lines (QEII), Daymond Worldwide, Diamond Packaging, Disc Graphics, DPCI, Eastman Kodak Company, Electronics for Imaging, Epson, Excelus Solutions, Fisher Price, Flower City Printing, Global Printing, Graphic Service Bureau, Hammer Packaging, Harper Collins Publishing, Hasbro, InfoTrends, Innomark Communications, International Paper, Jack Morton Worldwide, Japs Olson, Linemark, L’Oreal, Marvel Entertainment, Media Networks Inc, A Time Inc Company, Menasha Packaging of America, Mercury Print Productions,, Mullen Lowe, New York Times, Oberthur Technologies of America, OCE North America, NewPage Corp., One Source Visual, OneVision, Pace Systems, Paychex, Peeq Media, Phototype, Pictorial Offset, RES Exhibit Services, Quad Graphics, Random House, Rev Health America, Ricoh Americas, RR Donnelley, Ryan Printing, Southern Graphic Systems, Standard Register, The Sheridan Group, The World Bank, TWP Americas, Vanguard Direct, Vertis, Xerox Corp, XMPie Inc, Zotos International.

Contact Us

We appreciate your interest in your career. We will make every effort to help you succeed. Call our office and ask to speak with Shauna Newcomb, the career services coordinator who works with the Media Arts and Technology BS programs. For your convenience, you can access information and services through our web site at
Shauna Newcomb, Career Services Coordinator,This email address is being protected from spambots. You need JavaScript enabled to view it.; 585.475.5472
Rochester Institute of Technology . Office of Career Services and Cooperative Education
Bausch & Lomb Center
57 Lomb Memorial Drive . Rochester NY  14623-5603

Unless otherwise noted, information is based upon data collected by RIT Office of Career Services and Cooperative Education.