Rochester Institute of Technology

Academic Program Overviews

Student Skills & Capabilities, Salary Data, Career Information 

New Media Design BFA

Program Overview

The new media design meets the growing demand for college graduates with strong visual design and technical knowledge to create the interactive user experiences for mobile apps, entertainment, gaming, digital products, education, and technology industries. New media design is at the intersection of visual communication, design strategy, technology sciences, and user experience design. With changing digital devices from mobile, VR to large scale projections stretching the forms of communication and interactivity, new media designers are poised to become the innovative thinkers, designers, and creators of the next generation of digital media. This inter-disciplinary program teaches the creative student the required design, 3D, motion and technologies required to create dynamic and cutting-edge interactive projects.

Degrees Awarded

  • Bachelor of Fine Arts


  • Approximately 145 students

Cooperative Education & Experiential Education Component

  • Cooperative education is an option for students in the new media design degree. Students are typically available summer term; a number may also be available spring term.
  • Internship for credit is also an option in the program.

Salary Information

Co-op:   $19.15                   $10.00 - $45.00
BFA:      $65,000                 $50,000 - $120,000

Student Skills & Capabilities

·         Mobile and tablet interface design
·         Website design and development
·         Multiscreen interaction design for wearables to VR
·         User experience design and planning
·         Visual design and Layout
·         3D modeling and animation for design
·         Motion graphics and animation for interactivity
·         Advertising and marketing
·         Front-end web development
·         Rapid prototyping for onscreen interactivity
·         Physical computing experimentation


National Association of Schools of Art & Design (NASAD)

Equipment & Facilities

Extensive laboratory facilities (15 labs with over $40 million in up-to-date equipment). Labs are state-of-the-art, featuring the latest software packages used by the design and interactive industry for development across desktop computer, mobile and tablets. Dedicated New Media Workshop with VR, wearable, mobile and large screen devices, 3D printers, projection systems and tangible computing kits and resources.  
Software: Adobe Master Collection, Maxon Cinema 4D, Processing, Apple Xcode with additional design and development applications and frameworks as needed.
Programming and Languages: HTML 5, CSS3, JavaScript, PHP, MySQL, C#

Nature of Work

Interaction Design blends interdisciplinary components, including graphic design, human-computer interaction, and information architecture, with technology to deliver a range of professional and experimental user experiences to the screen.

Training / Qualifications

Most artists and designers often need at least a bachelor of science degree in a related field and definitely a strong portfolio of work.

Job Outlook

There is a growing demand for interactive professionals as the work they produce is often a high priority for leading businesses these days. People who are multi-talented with a strong design background coupled with technical capabilities are attractive candidates.

Job Titles

Jr. Designer, Digital Designer, UX Designer, Interactive Designer/Developer, Motion Designer, Front-end Engineer, Associate Experience Designer, Visual Designer, Associate Information Architect, Creative Director, Motion Designer, 3D Designer, Mobile Designer, Application Developer, Product Designer


Graduates from this program accept jobs that vary by industry, size and type of organizations and geographic locations. Some of the organizations include: advertising, marketing or PR/communications agencies, design studios, in-house design or creative services departments within a large company, interactive/multimedia agencies, consumer services or social media firms, web or software development companies.

Significant Points

  • Named by Business Week as one of the top 10 design schools in the country and one of the top 40 in the world, RIT's Design School is also highly ranked by U.S. News and World Report and Design Intelligence.
  • According to Business Insider, RIT ranks (#11) in The World’s 25 Best Design Schools.

Selected Employer Hiring Partners

Adobe, American Greetings, Archer Communications, Blackbox Biometrics Inc, Boston Interactive, Box, B-Reel, Butler/Till Media, Capital One, Carbone Smolan Agency, Carrot Creative/VICE, CHESS Mobile Health, Inc, Citrusbyte. Cloudera, CM Productions LLC, ConceptDrop, Digital Management, Inc, DramaFever, Drift, Dumbwaiter Design, Eastman Kodak Company, Emerson, Fantasy, Frontier Communications, GE Aviation, GEICO, Glympse, Google, Grayscale LTD, Hello Elephant, Homage LLC, Hudl, Hulu, Hyphen Digital, IBM, iHeartRadio, Instrument, Interactive Avenues, Ion Media Networks,, ITX Corp, iVEDiX Inc, Kodak Alaris, LinkedIn, Logmein, Maus Media Group, MediSked LLC, Microsoft, Minerva Design, Mirror Show Management, Misfit Wearables, Mission Data, MRY, Mullen Lowe U.S., Nurun, Ortho Clinical Diagnostics, Partners HealthCare, Prolific Interactive, R3PI, Rare Volume, RED, Red Chalk Studios, Rochester Regional Health System, SapientRazorfish, ShurTech Brands LLC, SMP, Solera Holdings Inc, Spruce Health, Target Corp, The Barbarian Group, Twisted Rope, VML, Womply, Xerox

Contact Us

We appreciate your interest in your career and we will make every effort to help you succeed. Feel free to contact Gretchen Burruto, the career services coordinator who works with the New Media Design program. Access information about services through our site at
Gretchen E. Burruto, Associate Director, This email address is being protected from spambots. You need JavaScript enabled to view it.; 585-475-5462
Rochester Institute of Technology . Office of Career Services and Cooperative Education
Bausch & Lomb Center
57 Lomb Memorial Drive . Rochester NY  14623-5603