Rochester Institute of Technology

Academic Program Overviews

Student Skills & Capabilities, Salary Data, Career Information 

New Media Design BFA

Program Overview

At the intersection of visual communication, design strategy, technology, and user experience design, new media designers are the innovative thinkers, designers, and creators of the next generation of digital media.

Degrees Awarded

  • Bachelor of Fine Arts


  • Approximately 148 students are enrolled in this program

Cooperative Education & Experiential Education Component

  • Co-op is optional for this program
  • Co-op availability: N/A
  • Co-op availability: n/a

Salary Information

Co-op:     $18.26                     $12.00 - $45.31
BFA:        $67,500

Student Skills & Capabilities

Students are exposed to Mobile and tablet interface design, Website design and development, Multiscreen interaction design for wearables to VR, User experience design and planning, visual design and Layout, 3D modeling and animation for design, Motion graphics and animation for interactivity, Advertising and marketing, Front-end web development, Rapid prototyping for onscreen interactivity, and Physical computing experimentation. 

Equipment & Facilities

Extensive laboratory facilities (15 labs with over $40 million in up-to-date equipment). Labs are state-of-the-art, featuring the latest software packages used by the design and interactive industry for development across desktop computer, mobile and tablets. Dedicated New Media Workshop with VR, wearable, mobile and large screen devices, 3D printers, projection systems and tangible computing kits and resources.  
Software: Adobe Creative Suite, Maxon Cinema 4D, Sketch, Processing, with additional design and development applications and frameworks as needed.
Programming and Languages: HTML 5, CSS3, JavaScript, C#, P5

Job Titles

Designer, Designer/Front End Developer, Digital Media Designer, Experience Designer, Interaction Designer, Jr. UI Designer, Junior Designer, Media and Graphics, Product Designer, UI/UX Designer, User Experience Designer, UX Design Lead

Significant Points

  • Named by Business Week as one of the top 10 design schools in the country and one of the top 40 in the world, RIT's Design School is also highly ranked by U.S. News and World Report and Design Intelligence.
  • According to Business Insider, RIT ranks (#11) in The World’s 25 Best Design Schools.

Selected Employer Hiring Partners

Amazon, Blue Fever, Canon USA, Inc., Cisco, Dots, Epic, EY, Facebook, Forbes Media, GE. GEICO, Google, Inc., Instrument, Microsoft, PayPal, Think Company, Total Wine & More, Wegmans Food Markets, WillowTree Inc., YouTube

Contact Us

We appreciate your interest in your career and we will make every effort to help you succeed. Feel free to contact Gretchen Burruto, the career services coordinator who works with the New Media Design program. Access information about services through our site at
Gretchen Burruto, Associate Director, gThis email address is being protected from spambots. You need JavaScript enabled to view it.; 585-475-5462
Rochester Institute of Technology . Office of Career Services and Cooperative Education
Bausch & Lomb Center
57 Lomb Memorial Drive . Rochester NY  14623-5603