New Media Design BFA
At the intersection of visual communication, design strategy, technology, and user experience design, new media designers are the innovative thinkers, designers, and creators of the next generation of digital media.
- Bachelor of Fine Arts
- Approximately 148 students are enrolled in this program
Cooperative Education & Experiential Education Component
- Co-op is optional for this program
- Co-op availability: N/A
- Co-op availability: n/a
Salary InformationCo-op: $18.26 $12.00 - $45.31
Student Skills & Capabilities
Students are exposed to Mobile and tablet interface design, Website design and development, Multiscreen interaction design for wearables to VR, User experience design and planning, visual design and Layout, 3D modeling and animation for design, Motion graphics and animation for interactivity, Advertising and marketing, Front-end web development, Rapid prototyping for onscreen interactivity, and Physical computing experimentation.
Equipment & FacilitiesExtensive laboratory facilities (15 labs with over $40 million in up-to-date equipment). Labs are state-of-the-art, featuring the latest software packages used by the design and interactive industry for development across desktop computer, mobile and tablets. Dedicated New Media Workshop with VR, wearable, mobile and large screen devices, 3D printers, projection systems and tangible computing kits and resources.
Software: Adobe Creative Suite, Maxon Cinema 4D, Sketch, Processing, with additional design and development applications and frameworks as needed.
Designer, Designer/Front End Developer, Digital Media Designer, Experience Designer, Interaction Designer, Jr. UI Designer, Junior Designer, Media and Graphics, Product Designer, UI/UX Designer, User Experience Designer, UX Design Lead
- Named by Business Week as one of the top 10 design schools in the country and one of the top 40 in the world, RIT's Design School is also highly ranked by U.S. News and World Report and Design Intelligence.
- According to Business Insider, RIT ranks (#11) in The World’s 25 Best Design Schools.
Selected Employer Hiring Partners
Amazon, Blue Fever, Canon USA, Inc., Cisco, Dots, Epic, EY, Facebook, Forbes Media, GE. GEICO, Google, Inc., Instrument, Microsoft, PayPal, Think Company, Total Wine & More, Wegmans Food Markets, WillowTree Inc., YouTube
Contact UsWe appreciate your interest in your career and we will make every effort to help you succeed. Feel free to contact Gretchen Burruto, the career services coordinator who works with the New Media Design program. Access information about services through our site at https://www.rit.edu/careerservices.
Rochester Institute of Technology . Office of Career Services and Cooperative Education
Bausch & Lomb Center
57 Lomb Memorial Drive . Rochester NY 14623-5603