Rochester Institute of Technology

Academic Program Overviews

Student Skills & Capabilities, Salary Data, Career Information 

Print Media MS

Program Overview

The MS program in print media offers an unparalleled opportunity to work at the intersection of art, science, and technology. Students learn how to develop solutions and deliver content through print, Web, mobile, and social media. With an overview of the fundamentals of the graphic communication industry, the program allows students to tailor their studies through electives and a concentration. Recent students have pursued concentrations in information technology, imaging science, typography, digital asset management, business, and marketing. Some of the program's graduates are employed in advertising, publishing, and corporatecommunications.
All students are required to complete a research thesis that demonstrates original thinking and creativity in the search for new knowledge in the graphic communication industry. Students select projects that align with their research adviser’s area of research expertise. Graduate assistantships often are available to help fund research.

Degrees Awarded

  • Master of Science


  • Approximately 8 to 10 graduate students per academic year

Cooperative Education & Experiential Education Component

  • Optional for Print Media graduate students. Eligible after completion of thesis.

Salary Information

MS Co-op:              $17.11                                  $9.00 - $30.00
MS:                          $48,000                                $40,000 - $65,000

Student Skills & Capabilities


The Master of Science in print media program prepares students for management positions in various parts of the print media industry: Commercial printers; electronic pre-press; book publishers; design studios; advertising agencies and specialized pre-press houses; suppliers of machinery, equipment, and paper. All of these segments recruit graduates. Jobs are typically in sales/marketing, research and development, production or manufacturing management, administrative special assignments, as well as technology-oriented leadership positions.

Equipment & Facilities

At least 14 laboratories with over $40 million in up-to-date equipment are available for student coursework and research. Students quickly become accustomed to having the latest in electronic pre-press, desktop publishing, electronically controlled presses, computerized imaging systems, bindery equipment, laser scanning, electronic imaging facilities, and computerized estimating systems.
Our computer laboratories feature the latest software packages and input and output devices used by the printing and publishing industries for traditional and new media production.

Nature of Work

Graduates are prepared for initial employment in such areas as Pre-press and file preparation, customer service, production, plant operations, color management, quality control, electronic publishing, digital imaging, publishing, e-commerce print services, sales, technical support, cross media publishing, and system engineering. They often obtain positions in production, management, customer trouble shooting, technology and operations. Students find jobs in companies involved in all facets of the industry, including manufacturing, publishing, advertising, government agencies and more.

Training / Qualifications

Today's top employers are looking for ambitious graduates who have work experience in addition to a high quality academic background. Successful entry-level candidates possess a degree in Graphic Media or Media Arts and Technology and at least 6 months of cooperative education experience with a company involved in graphic media.

Job Outlook

The demand has never been greater for Graphic Media professionals, RIT’s  School of  Print Media offers a one-of-a kind opportunity to learn about the integration if print and digital media. SPM reflects the evolution of graphic communications from conventional print and publishing into “cross media” technologies. Our graduates enjoy outstanding placement opportunities.

Job Titles

Customer Service Rep., Account Executive, Sales Representative, Marketing & Communications Coordinator, Graphics Coordinator, Application Specialist / Systems Engineer, Media Producer, Technical Support Analyst , Pre-Media, Digital Services Specialist, Quality Management, Estimator, Graphic Technician, Print Production Manager, Pre-Press Technician, Prepress Production Specialist, Publishing Coordinator, Field Service Technician, Digital Pre-Press Artist.


This rapid evolution of digital technology has blurred the roles that traditionally differentiated printers, publishers, service bureaus, advertising agencies, graphic designers, web site developers, internet publishers, and other business with the need to communicate and share information. Leadership and management in these dynamic industries require an understanding of cutting edge technology and emerging markets. Graduates leave the School of Print Media with an innovative, integrated skill set, a solid technical background of cross media digital workflow processes and a keen understanding of industry issues and trends.

Selected Employer Hiring Partners

160over90, ABC Imaging, Adobe Systems, Apple Inc, Automated Graphic Systems, Berry Global, Brown Printing, Butler/Till Media, Cadmus, Canon USA, CCL Label, Conde Nast, Consolidated Graphics, Cunard Lines (QEII), Daymond Worldwide, Diamond Packaging, Disc Graphics, DPCI, Eastman Kodak Company, Electronics for Imaging, Epson, Excelus Solutions, Fisher Price, Flower City Printing, Global Printing, Graphic Service Bureau, Hammer Packaging, Harper Collins Publishing, Hasbro, InfoTrends, Innomark Communications, International Paper, Jack Morton Worldwide, Japs Olson, Linemark, L’Oreal, Marvel Entertainment, Media Networks Inc, A Time Inc Company, Menasha Packaging of America, Mercury Print Productions,, Mullen Lowe, New York Times, Oberthur Technologies of America, OCE North America, NewPage Corp., One Source Visual, OneVision, Pace Systems, Paychex, Peeq Media, Phototype, Pictorial Offset, RES Exhibit Services, Quad Graphics, Random House, Rev Health America, Ricoh Americas, RR Donnelley, Ryan Printing, Southern Graphic Systems, Standard Register, The Sheridan Group, The World Bank, TWP Americas, Vanguard Direct, Vertis, Xerox Corp, XMPie Inc, Zotos International.

Contact Us

We appreciate your interest in your career. We will make every effort to help you succeed. Call our office and ask to speak with Shauna Newcomb, the career services coordinator who works with the Print Media MS program. For your convenience, you can access information and services through our web site at
Shauna Newcomb, Career Services Coordinator, This email address is being protected from spambots. You need JavaScript enabled to view it.; 585.475.5472
Rochester Institute of Technology . Office of Career Services and Cooperative Education
Bausch & Lomb Center
57 Lomb Memorial Drive . Rochester NY  14623-5603

Unless otherwise noted, information is based upon data collected by RIT Office of Career Services and Cooperative Education.