Rochester Institute of Technology

Academic Program Overviews

Student Skills & Capabilities, Salary Data, Career Information 

Advertising and Public Relations BS

Program Overview

Analyze audiences and craft persuasive messages for a variety of traditional and emerging media platforms, including websites, social media, news sites, blogs, video and photography sites, and more.

Degrees Awarded

  • Bachelor of Science


  • Approximately 40 students are enrolled in this program

Cooperative Education & Experiential Education Component

  • Co-op is mandatory for this program.
  • Minimum co-op requirement: 1 block, 12 weeks/semester
  • Co-op availability: second-year summer through fourth-year fall

Salary Information

Co-op:   $11.00                     $12.13 - $14.00
BS:         $32,000

Student Skills & Capabilities

Students have capabilities and understandings of:

  • Spoken, written, visual, and mediated communication.
  • Conducting quantitative and qualitative research, and statistical analyses.
  • Writing speeches, news releases, advertising copy, newsletters, feature articles, and managing various digital and social media platforms.
  • Designing layouts for newsletters, brochures, and other print materials through knowledge of the Adobe Suite
  • Creating campaigns for public relations and advertising

Job Titles

Copywriter, Media Planner, Account Executive, Public Relations Specialist, Strategist, Marketing Coordinator, Marketing Communication Specialist, Social Media Specialist

Significant Points

  • Students complete a professional core, equivalent to four courses in Marketing through the RIT Saunders College of Business
  • This core, combined with their program courses, gives students an understanding of the role of advertising and public relations in the overall marketing process.
  • Students are also taught basic graphic design skills through a sequence of visual communication courses.
  • All students have a working knowledge of the Adobe Suite programs.

Selected Employer Hiring Partners

ABVI-Goodwill, BBDO NY, Clear Channel NY, Darien Lake Theme Park and Resort, Excellus Blue Cross Blue Shield, Fisher Associates, Rochester Business Journal, Osram Sylvania, Roberts Communication, the Sportsman Channel, Terakeet Corporation, LM&O Advertising, URMC, RIT, Unity Hospital, HubShout, Nikalabs Digital Agency

Contact Us

We appreciate your interest in your career and we will make every effort to help you succeed. Feel free to contact Taylor Lincoln, the career services coordinator who works with the Advertising & Public Relations program. You can access information about services through our web site at
Taylor Lincoln, Career Services Coordinator, This email address is being protected from spambots. You need JavaScript enabled to view it.;   585.475.5460
Rochester Institute of Technology . Office of Career Services and Cooperative Education
Bausch & Lomb Center
57 Lomb Memorial Drive . Rochester NY  14623-5603